Display Advertising

Channel5.com Ad formats Leaderboard728x90 MPU300x250 Expandable Leaderboard 728x90 (start) 728x315 (maximum expansion) Expandable MPU 300x250 (start) 450x500 (maximum expansion) Masthead/Billboard970x250 Halfpage/Double MPU300x600 Reskin/TakeoverPlease see pg. 5 Additional details File formats gif, jpeg, png, swf (with gif back-up file) and 3 rd party tags Flash Flash (swf) files must include a ClickTAG (see pg. 7) Maximum creative weight40kb (excluding 3 rd party tags) Further spec guidelines 76/508767/displayguidelines All advertising submitted to Channel 5 must comply with the CAP Code: Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions.

The Gadget Show Ad formats Leaderboard728x90 MPU300x250 Expandable Leaderboard 728x90 (start) 728x315 (maximum expansion) Expandable MPU 300x250 (start) 450x500 (maximum expansion) Masthead/Billboard970x250 Halfpage/Double MPU300x600 Reskin/TakeoverPlease see pg. 5 Additional details File formats gif, jpeg, png, swf (with gif back-up file) and 3 rd party tags Flash Flash (swf) files must include a ClickTAG (see pg. 7) Maximum creative weight40kb (excluding 3 rd party tags) Further spec guidelines 76/508767/displayguidelines All advertising submitted to Channel 5 must comply with the CAP Code: Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions.

Milkshake! Ad formats Leaderboard728x90 MPU300x250 Skyscraper120x600 Reskin781x425 Additional details File formats gif, jpeg, png, swf (with gif back-up file) and 3 rd party tags Flash Flash (swf) files must include a ClickTAG (see pg. 7) Maximum creative weight 40kb (excluding 3 rd party tags) Further spec guidelines es/508676/508767/display guidelines All advertising submitted to Channel 5 must comply with the CAP Code: Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions.

Reskins and Takeovers Creative specifications Dimensions1280x650 Top margin110 pixels Left/Right margin170 pixels Maximum file size100kb File formatgif, jpeg or png Additional details Reskins must have a single background colour or fade to a single block colour on all sides. White and grey must not be used as the dominant background colour Text must not appear in the centre of the top margin as this will be obscured by the leaderboard Creative must be supplied ten working days before campaign start date. All creatives are subject to Channel 5 approval. Creative amendments may be required. A transparent template of the Channel 5 website can be downloaded by double-clicking the PNG icon below.

PageSkin ™ PageSkin™ is an interactive online display ad format that wraps around the entire webpage on Channel5 and The Gadget Show. This dynamic and high-impact format dominates the web page without disrupting the user experience. With scrolling sides to keep the advertiser’s message in the user’s eye line as they scroll the page this format offers a viable alternative to traditional static reskins. PageSkin Plus™ allows advertisers to display a larger branding message at the top of the page with the ability to embed video or interactive content within the skin. PageSkin™ is compatible with both traditional desktop/laptop web-browsers and tablet devices. The majority of PageSkin™ ads will be built by the PageSkin™ Media Design team. A visual brief, fonts, logos and any images will need to be provided. For more information on this enhanced format please contact the sales team.

Flash (swf) How to assign a clickTAG for Flash v7-10 using ActionScript 2.0 A clickTAG is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL. The clickTAG enables the ad server to gain metrics such as the amount of clicks and impressions enabling advertisers to evaluate how effective the ad campaign has been To properly track clicks with a flash ad, the original source file (.fla) must be prepared to receive click-through parameters. Destination URLs must not be hardcoded into the ad as this will prevent click tracking. The code below will allow the adserver to dynamically assign a destination URL to the ad: on (release) { getURL (_root.clickTAG, "_blank"); } 1.Edit the.fla file 2.If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the SWF. 3.A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript attached to it. 4.Associate the on (release) event with that object. 5.Place the clickTAG actionscript (listed above) as the instructions for the “on(release)” event. 6.Make sure to check off the "Expression" checkbox for the URL field that is the variable for the getURL actionscript function.

Contact us Gareth Vaughn JonesEmma JewittChris MillsFrankie Hall Head of Digital SalesDigital Sales Manager Digital Sales Assistant T: T: T: T: E: Aimee GoldsmithLee MartinChristel de HaanOlivia Katilov Operations ControllerOperations ManagerTraffic and Analytics ExecutiveTraffic and Analytics Assistant T: T: T: T: E: Sales Ad Operations Please send all VoD and display creatives to