A Fact Stiff competition among brands to stay ahead of the competition and build customer loyalty has virtually created a battle zone in the market at least in the commercial media Indiscriminate use of this medium resulting in unprecedented Marcom expenditure, is a big strains on your Group’s P & L. Yet it would not have brought about justifiable ROI in terms of deliverables. All these in the name of that “hard to pin down” Customer

A typical scenario: Where your customers thinks it’s a trap and you think its an invitation

Strategy Shift – Closed User Group In contrast to explosive tactical media approach, we see a novel approach of reaching out to roughly a staggering 5 million plus potential individuals who belong to key targeted “communities” or groups in the market today. Some of them, have been identified based on their strategic importance to the society, their contribution to the economy and more importantly their usefulness to the consumer brands. We are already engaged in discussions with key State Sector agencies to launch a multi-faceted welfare program that will touch the lives of these individuals and millions of their households in many ways that one

The Nucleus Strategy To build brand relationships between you and the consumer and help establish a long term product loyal segment for your business A membership drive to build a loyal customer base

Merchants and the Customer Groups are identified strictly on the program’s operational model Presently selected group/s Public Sector employees Migrant Worker Community Farmer Community Apparel Sector workforce Govt. Pensioners

Nucleus Privilege ensures a win-win situation for merchants and customers alike Merchants are required to offer a different mechanism that will attract and retain membership towards the brand. Least of all a price advantage – this is possible due to the negligible customer acquisition cost incurred under this program From a customer point of view there will be no better place than yours as they are considered special and wanted and they can get a better deal With Nucleus there is no room for your competitor!

Just take a look at the prospective base Target SectorPotential Base Sri Lanka Apparel (ongoing) 350,000 Farmer Community1,500,000 Public Sector 1,500,000 Pensioners 500,000 Migrant workers1,700,000

Benefits from participation Your association with a national program endorsed by the Government*** - recognised | privilege to carry | one and only Be among the first to migrate to Sri Lanka’s next generation Smart Card Technology (NFC) on customer relations and loyalty concepts Fully integrated loyalty technology backed by Mobitel – the national telecommunications solutions provider Unrestricted opportunity for innovative cross promotion and integration with other partner merchants’ activation initiatives Opportunity to tap the internal customers of partner merchants

Criteria for merchant partnership Should have a wide product category in the following categories: Consumer durables, household goods, utilities and appliances, Daily essential commodities, Health care products, services and facilities, social and family health security facilities and medical, telecommunications, transport, personal product and transport, Banking, IT Should have an island wide network of branches or authorized agents Should be able to sign contract for a minimum period of 3 years Have in place an in-house IT systems or network to facilitate the program

On going Privilege partnership Sri Lanka’s First

Our Merchant Network for the Apparel sector

For Inquiries Jumar Preena Nimashi Wickramaratne | Web: