“ We Have Flowers for Everyday Occasions. Not Just Special Occasions.” We want our customers to feel comfortable when they walk through our doors. We want them to be able to pick out anything they want and have us arrange it at a low price. High quality look and product for less.

My competitors prices for one dozen red roses are between $54.00 to $ The prices for one dozen roses are between $40.00 to $ The more extravagant the arrangement that is requested the more money it will cost. Market penetration would be to let customers know who I am and what I offer by having a ton of advertising to tell them about the low prices.

Everyday Flowers will be located in the Elk River area. In the future we will locate a store in Maple Grove or either Minneapolis. Be located on a busy street that has a lot of traffic (rather if it’s walking or driving). (If we build another store in Maple Grove or Minneapolis). The first store that will be opened in Elk River will be located near businesses that are popular with foot traffic. The store will be visible as customers either drive or walk by. Parking will be available so customers; don’t have to walk a couple blocks just to get to the store. We will be open seven days a week from 9 a.m. to 6 p.m. We are planning on extending our hours during holidays such as Mother’s Day and Easter. During the holidays our hours will extend to 8 a.m. to 8 p.m. a couple days before the holiday. Everyday Flowers will be closed on the actual holiday it self, but will extend the hours up to the day.

Where all the arrangements are made it will be visible to the customers so they can see how every design is made and how the process is done. We will locate all the flowers in refrigerators in the main area of the store so customers can tell if the flowers are fresh. It is also there to let customers pick out the type of flowers they want in the arrangement. All employees will help the customers pick out the flowers for their arrangements.

Hand out flyers with coupons to people so they can come in and check the place out. Hand some out to people walking by the store. Advertise in the local newspaper(s) to get the word out there. Offer discounts if you use my floral shop and either the local hair salon or nail salon or dress shop (weddings/ prom events). If you use my store and one other store you will get 20% off or depending on the amount of purchase. Putting window decals on employee vehicles will be a great way to advertise. Word-of-mouth is probably the best promotion here because it comes from customer experience. If one person loves it and they brag about the store to others, then more customers will come. In the future, Everyday Flowers will get a website and customers will be able to order online and either pick it up at the store or have it delivered to a residence or business.

I want to target the everyday person. I want people who usually don’t buy flowers because they are too expensive to be able to buy fresh flowers once a week and not break the bank every time they walk into my store. Target the audience that also needs flowers for special occasions such as weddings or parties. I want to cater the low to medium income households. This would be mostly from the ages of 20-years-old and up. Everyday Flowers wants to serve every customer that walks through our doors no matter how old they are or what type of income they have.

The three major competitors that I would really have to compete against are: FLOWERS: Available to every state in the United States via online only and also available at store locations in only 11 states such as Arizona, California, Florida, New York and Texas. They have great deals but not really low prices. Bachmans: Available in seven Twin Cities locations and also located at select Byerly’s and Lunds. Between FLOWERS and Bachmans, Bachmans has more expensive flowers. (Just comparing one dozen red roses and two dozen red roses). Flowers Plus of Elk River: Within the past couple years they started to delivery to residences and businesses. They still are staying local when it comes to delivering. They have great prices for different types of flowers and arrangements.