THE FUTURE OF VOD Programmatic and how technology is changing the VOD

TV-CENTRIC TECHNOLOGY design to maximize value for brands Single Planning, Buying & Optimisation Platform UNIFIED PLATFORM bridging gap between television, PC & mobile MATH & SCIENCE DRIVEN to activate data for addressability ENTERPRISE AD TECHNOLOGY

3 VOD IS MAINSTREAM €8.8m +12%

4 IRELAND VS UK 2013 PERFORMANCE

5 PROGRAMMATIC HAS BEEN EMBRACED £100m

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7 Programmatic ≠ RTB

8 PROGRAMMATIC IN PRACTICE THE OLD WAY The traditional model of individual negotiations per plan, per brief, per advertiser

9 PROGRAMMATIC IN PRACTICE THE NEW WAY The needs of the advertiser and publisher are aggregated and passed to the DSP for real time ad decisioning

10 PROGRAMMATIC IN PRACTICE THE NEW WAY The DSP needs insight to make smarter decisions

11 PROGRAMMATIC IN PRACTICE The DSP now knows about the impression and can deliver a campaign accordingly. The Right Audience The Right Screen The Right Time

12 WHAT ARE THE BENEFITS TO THE AGENCY & ADVERTISER? Efficiency Access to Market wide supply Real time optimisation and Impact Consolidated, Deduplicated Reporting Plan Level Frequency Capping Smarter targeting through data

13 WHAT ARE THE BENEFITS TO THE PUBLISHER? Access to Demand Trade on audience Tools - OCR, Viewability ControlReporting Insights Global Partnerships Greater Revenue Potential

14 Bringing expertise, data and tools as close as possible to decision- making. PROGRAMMATIC =TRANSPARENCY AND

15 EUROPE IS POISED TO ACCELERATE PROGRAMMATIC VIDEO ADOPTION +9% ACCORDING TO AGENCIES Agencies will merge their TV and online buying groups in the next three years ACCORDING TO PUBLISHERS t hey believe they will earn a higher CPM for Video advertising in the next three years +13%

THANK YOU Andy Jones – Commercial Account