Maccabi USA Cycling Sponsorship proposal 2013

MACCABI USA CYCLING: BACKGROUND PURPOSE Maccabi USA Cycling is the official US national team that is going to compete in the 19th Maccabiah Games in Israel in July 2013. The team is seeking financial and material support to help 30 cyclists in the Open and Masters and male and female classifications MUSA's mission is to promote and build Jewish pride through sports, connecting Jews the world over through competition in Israel every four years. MUSA seeks to perpetuate and preserve American Jewish pride through sporting events that embody the Maccabi ideals of Jewish continuity, Zionism, and excellence in sport. MUSA is a non-profit organization and relies on fundraising to assemble and send teams to the Maccabiah Games. MUSA Cycling is looking to raise a total of $10,000 to support our athletes, directly subsidizing Open athlete participation, and contributing to basic uniform, transportation and medical support for athletes. MISSION GOALS

MACCABI USA CYCLING: BACKGROUND THE GAMES US SUCCESS RETURN IN M18 Started in 1932, and now the 3rd largest global sporting event, held in Israel every 4 years Brooklyn native Sam Zeitlin wins gold for MUSA Cycling in 1965 After a hiatus, MUSA Cycling returns, now boasting professional, semi-professional, and amateur racers

GETTING INVOLVED: REASONS THE RIGHT AUDIENCE REACH: CYCLING CONTINUES TO SOAR IN POPULARITY 66% growth in competitive cyclists, 79% increase in cycling clubs in the US 2002-2012 QUALITY: CYCLISTS ARE YOUNG & AFFLUENT 87% are 18-44, 63% are professionals, average HHI of $88,000 THE RIGHT IMPACT ADVOCACY: CYCLISTS SUPPORT THEIR SUPPORTERS 83% of cyclists have higher consideration of brands that support cycling 92% of sponsored cyclists advocate for their sponsors THE RIGHT RETURN 501 3 (c): All & any donations to Maccabi USA Cycling are 100% TAX-DEDUCTIBLE

GETTING INVOLVED: VALUE THE VALUE EXCHANGE WE PROPOSE CYCLING KIT: Logo inclusion on team and supporter uniforms (placement based on level of contribution) FINANCIAL SUPPORT LOGO RIGHTS: Rights to use the Maccabi USA and MUSA Cycling logo Corporate sponsors contributing funds of $1,000 or greater COMMUNICATIONS: Inclusion in all Maccabi USA communications assets (placement based on level of contribution) ATHLETE ADVOCACY & ENGAGEMENT: Competing cyclists promoting your brand and appearance at relevant events MATERIAL SUPPORT Corporate sponsors contributing goods that can be used by athletes EVENT ATTENDANCE: Ability to attend opening or closing ceremonies, and races (exclusive of travel)

GETTING INVOLVED: HOW TO DONATE ONLINE DONATION CHECK Payable to Maccabi USA Cycling 1926 Arch Street, 4R Philadelphia, PA 19103 Click here Please make sure to put “Cycling” into the comments

THANK YOU Robert Rakowitz Maccabi USA Cycling Chair robert.rakowitz@gmail.com +1.646.642.1721