© 2012 IBM Corporation 1 The Value of Simplicity: An Introduction to WebSphere Cast Iron Jon Beaulier, Worldwide Cast Iron Sales Leader, IBM Mike Mulryan, Director of IT, Ipswitch Inc.

© 2012 IBM Corporation2 Agenda  Cast Iron Overview  Cast Iron Success at Ipswitch Inc  Q&A

© 2012 IBM Corporation3 Polling Question #1 Does your company have a cloud strategy involving deployment of packaged cloud applications such as Salesforce, Oracle CRM On Demand, WorkDay, Netsuite, etc? a.We have adopted and deployed cloud applications b.We are evaluating the benefits of cloud applications, but do not have any in production c.We do not have a cloud strategy and do not plan to deploy cloud applications

© 2012 IBM Corporation4 Setting Context: The Impact of SaaS InfrastructurePlatformsApplications  Cloud applications reduce the burden on IT  The ease-of-use of these tools empowers business the business to own and modify the application layer  Impacts relationship between business & IT; forcing IT to be more accommodating and responsive with changes to integration layer

© 2012 IBM Corporation5 Speed & Simplicity

© 2012 IBM Corporation6 Traditional Integration Solutions Design/DeployRun-time wM Workflow Monitor wM Manager Console wM Monitor wM Fabric Console wM Trading Network Console wM Workflow Engine wM Broker Trading Networks wM Manager wM Adapters wM Fabric wM Glue Database RAID Array wM Optimize wM Dashboard Database  ResourcesLarge # of resourcesFocused group of configuration resources  Skill SetHighly skilled developersConfigure-based reduces cost of resources by 38%  Time to ValueExtended project timelinesSimplified approach condenses time to value by 40% - 60%  Cost$1 software = $3 integrate/maintain$3 software = $1 integration Lots of Complexity - Lots of Software - Lots of Programming

© 2012 IBM Corporation7 The Value of Cast Iron  ResourcesLarge # of resourcesSmall team of configuration resources  Skill SetHighly skilled developersReduce cost of resources by 38%  Time to ValueExtended project timelinesCondense timelines by 40% - 60%  Cost$1 software = $3 integrate/maintain$3 software = $1 integration Plug InConfigure Manage No Complexity - No Software - No Programming

© 2012 IBM Corporation8 Complete Flexibility IBM Cast Iron Cloud Virtual Appliances Physical Appliances Total ConnectivityComplete Reusability TIP Exchange TIP Development Kit TIP Community For All Types of Projects UI Mashups Process Integration Data Migration 8

© 2012 IBM Corporation9 Template Integration Processes (TIPs) No CodingBeyond ConfigurationPreconfigured Templates Integration Processes (TIPs)

© 2012 IBM Corporation10 Trusted 10

© 2012 IBM Corporation11 Proven Results CustomerInitial ProjectProject Duration Customer and Policy Renewal Sync (SFDC, PeopleSoft) 4 days Customer, Opportunity Sync (SFDC, Oracle EBS) 5 days Customer, Order, Invoice Status, Sync (SFDC, SAP) 10 days Customer, Opportunity Synch (Oracle CRM On Demand, Oracle EBS) 19 days Customer, Contact, Opportunity Sync (Siebel, CRM On Demand, SFDC) 29 days Customer, Order Sync (Siebel, Syspro) 19 days 360 Degree View of Customers (SFDC, SAP) 10 days

© 2012 IBM Corporation12 Cast Iron Capabilities Cast Iron Solution Overview 12 Cloud Applications On-premise Applications Cloud Applications On-premise Applications Speed & Simplicity

© 2012 IBM Corporation13 Polling Question #2 How do you plan to address integration requirements associated with the deployment of cloud applications? a.Custom code b.ESB c.Basic Data Migration Tools (i.e. Data Loader) d.Cloud-Specific Middleware (i.e. Cast Iron) e.Existing ETL Tools

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© 2012 IBM Corporation25 Questions? Jon Beaulier, Worldwide Cast Iron Sales Leader, IBM