Genre: Comedy! Presentation by TA-Technics

Outline Bettina will be talking about the design elements Dan will be talking about target audiences Andrew will be talking about the budget and lifecycle Presentation by TA-Technics

Design Elements Colour and Imagery: Create a strong first impression through visuals. Colours to complement the comedic theme and place focus on the text: white, light blue and black. Spontaneous, cartoon imagery enhances the comedic theme, creating a light-hearted atmosphere and approach. Image colours contrast with the site colours. Images placed mainly in the background to place focus on the content of the website. Presentation by TA-Technics

Design Elements (cont’d) Layout and Line: Employs the standard website layout for familiarity with users. No distinct, visible lines dividing the page, to place focus on the content Body text panel acts as a meeting point of site elements Navigation panel complements the background image of the site, extending on and enhancing the comedy theme. Navigation organised in order of priority. Presentation by TA-Technics

Design Elements (cont’d) Font and Style of Language: Font is mostly universal: can be viewed on any computer. Headings and titles complement the comedy theme and provide contrast to body text. Style of language formal to provide direct, factual information, acknowledging the corporate approach of the website. General to accommodate a wide target audience range. Presentation by TA-Technics

Target Audiences Digital natives and Digital immigrants Primary: Families, Film critics Secondary: Uni Students, Directors, Creators, Art lovers Presentation by TA-Technics

Target Audiences (cont’d) Ticket sales aimed at families with discounts for attending longer Merchandise aimed at both primary and secondary audiences, providing many options including t-shirts etc. A non-complex site which can be accessed by any audience, and loads quickly Information on transport, accommodation, interstate travel and associated sponsors Things to do in echo bay for families and visitors Presentation by TA-Technics

Budget Affordable to run, and keep updated Easy to modify Reduce call centre clogging/workload. Website Merchandise increases range and availability, leading to increased profit. Presentation by TA-Technics

Summary Design Elements (Comedy, light hearted) Target Audiences (Families, film critics) Budget (Cheap, affordable, manageable) Presentation by TA-Technics

References Dey, S. (2007) ITB002 – Professional Studies Student Handbook. Brisbane, QUT Publishing. Presentation by TA-Technics