Get Your Business Noticed Online Online Marketing Workshop

Introduction -Seamless Online Consulting -Instructor: Annalise Grinter

Annalise Grinter

Course Overview:  Get your business found in online search engines  Google +  Social Media Marketing  Getting The Most Out of Your Website  Search Engine Optimization  Direct Bookings From Your Website  Connecting to Online Channels  Price Structuring  Channel Management  Customer Reviews

Get your business found on Google.  Do you have a website?  How easy is it to find on search engines such as google?  It is important that your not just found when you type in your business names as many potential clients may not know that you exists yet.  If your website is not easy to find it may be as well not exist.  Put yourself in your potential clients shoes. What words would you type into Google to find a business similar to yours. In pairs jump in front of a computer and find how your website searches - Under the business name - Under words potential clients may use

Group Tasks  In pairs lets write down some key words that your potential clients may use that are not displaying your website.  Penne example Brendan Fevola Country Footy Club  Toby example Resort Accommodation Lake Mulwala  Bronson Spin Room North East Victoria ……. Lets think outside the box

It does not always have to cost you money for your website to search high!  There are several ways to get you business to rank hire on google that does not have include google adwords. These include  Social Media the more sites you are on and the more time there are links on facebook twitter and the like the higher you rank.  The script in your website has to have SEO tags all the way through  Google Plus accounts are free and are like a mini web page for your business that more often than not out rank everything else.  Group task create or claim your google plus page  Connected to google plus are google shopping charts and google booking buttons.  Google Plus also has the opportunity for google review and links you to google places.

Google – What It Does For Your Business 1. Reach Your Customer - Any business, regardless of size, wants to be found on the first page of Google. With Google AdWords you have an edge in getting your message viewed by your market. 2. Reach Your Local Customer – AdWords gives you location targeting options. So, if you’re a locally based business, a regional company, or even an e-commerce site, you can geo-target to get seen by your consumer. 3. Show Your Location - By using Google Places, in conjunction with AdWords, you can show a map of your bricks and mortar shop with your ads. The easier you make it for customers to find you, the more likely they’ll walk in.

Social Media Marketing – How It Affects Your Business  Whether you’re a Fortune 500 company or a growing professional, social media should be on your radar.  Social media has the potential to help your company identify what your customers are saying about your products or services and enable you to build your own personal brand as a working professional.  Social media websites such as Facebook, Twitter, Linkedin and Pinterest represent a huge opportunity for businesses to grab the attention of customers while simultaneously building a brand image.

Search Engine Optimization  Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or “organic” search results.  Nowadays, a business website usually isn’t enough for online success. Even if you a have a great-looking site with impeccable interface and professional design, if nobody hears about it or can find it – it’s not going to help generate more customers.  SEO practices helps your website get maximum exposure in Google and makes your service or product more available online to potential customers.

Getting The Most Out of Your Website  The Attributes of a Good Website: Contact details should be easily found. Your website should be responsive (mobile friendly). Website information should be clear, concise, and easy to read and navigate. Every component of your site should work quickly and correctly.  The attention span of web surfers is very low. When you build a website you should be able to capture the viewers attention in just 3 seconds. If not, they are likely to click away no matter how good your product may be

Getting The Most Out of Your Website  Get your website working for you! All of the most frequently asked questions should be clearly displayed on your web page.  3 Second Rule  How long does your web page take to upload?  Is your web page mobile friendly?  Are your contact details clearly displayed on every page?  Is your website easy to move around?

Direct Bookings From Your Website - Most people access the online marketing between 7:30pm and 1:00am each day. - Most online bookings in Australia come through at this time. - When a potential client is on your website and they like what they see you want them to commit there and they before they have any chance to change their mind. - Add book now buttons to as many places as possible on your web page - Make the booking process simple and easy with not too many questions - Make them commit and pay a deposit by credit card or paypal so too late to change their mind - Always have the lowest possible price on your web page!

Importance of Direct Bookings A hotels own website a booking engine provide the greatest control over its brand positioning, image, rate and margins. - Direct booking from your web page tend to cost you a lot less from online channels. - There is a greater ability for direct bookings to drop into your reservation system which makes them simple and easy. - Keep a booking source tab on your book now button so you can find out how your clients came upon your business.

Connecting to Online Channels  If you have a product to sell online it is very important to have it for sale on as many different avenues as possible. Keeping in mind that these channels don’t charge you anything unless a booking has been made.  If this means that the prices is higher on your channel than your own website that is fine. A lot of clients find you on the channel then google your business name and do business direct.  They too can assist with your property search and once they are setup there is very little maintenance.  Is it better to have empty beds and stock on the shelf or get things moving with these online channels. This may mean a smaller profit margin but the higer chance of return clientele.  There are two approaches to channel management aggressive and profile

Price Structure It is more fun when there is a greater choice.. Packaging and Value Add  Things like wine and chocolate with a weekend package  Free T- Shirt with membership Discounted Rate for Large Purchase  I always set up any of my new properties with a sleep and go rate for one night then price accordingly for and then wotif flaming deals etc.  This can work the same for 2 years membership cheaper than 1 year and buy 5 passes for the price of four. These things tend to be convenience just as much as saving money.

Channel Managers  When advertising on lots of online channels come more work to keep them updated.  Channel managers are quick and easy and condense all this work into the one place.  Depending on your reservation system most channels managers can link directly so that there is very little update involved.  Example of channel managers are siteminder, RMS, Levart, resonline

Customer Reviews