behaviour change campaigns? Love Food – Hate Waste? Inspirational food – how can we inspire universities and colleges to reduce waste through positive behaviour change campaigns? Jo Kemp (Lauren Naylor Morrell, Victoria Frodsham), StudentForce for Sustainability Emma Marsh, Wrap Dave Morton, University of Winchester Daniel O’Connor, Newcastle University

Love Food – Hate Waste? Emma Marsh – The Food Waste Agenda Dave Morton – A University approach StudentForce – Community engagement Panel Discussion

Emma Marsh Community Partnerships Manager

The scale of the challenge Preventing household food waste and partner support Impact to date Manchester City Council in partnership with Manchester University

Most of the UK’s (known) food waste arises at the household level

Household food waste 50% of total UK food waste Over 5 mt reaches landfill At least 60 and up to 80% is avoidable: Worth £12 billion or £50 month for the average HH Includes 17 billion “5 a day” portions Responsible for the equivalent of 20Mt of CO2e; the same as 1 in 4 cars on UK roads

55% “left & unused; 45% “prepared, cooked, served too much” 25% 16% 13% 12% 10% 6% 55% “left & unused; 45% “prepared, cooked, served too much” Planning Buying Storage Preparation Use

Awareness of household food waste as an issue is high 65% agree that the “average family” could save c. £50 a month However personal acceptance & recognition is much lower 77% estimate their own potential savings to be < £20 a month (26% say £0!) Kg per person per week 16-24 25-34 34-44 45-54 55-64 65+

Changing consumer behaviour “Love Food Hate Waste” Partner activity Changing the retail environment ensuring retailers change /improve products and practices to help consumers waste less

Enabling partner activity Introductory materials & case studies Template resources Regular press releases\ briefing notes Training partner staff Strong partnerships with food industry, local authorities, community groups, wider media

Changing the retail environment - Helping consumers: Use what is bought Buy the right amount Keep what is bought at its best - Consistent, simple use of dates - Portioning advice and tools -Tips and recipes - Maximum shelf life - Packaging design - Clear storage guidance - In-home tools - Pack size range and availability Promotions In-store guidance

Impact to date In 2009, a minimum of ~380,000 tonnes pa less food waste collected than in 2006/7 The value of the food waste avoided in 2009 is around £860 million, and the reduced emissions of CO2e is around 1.6 million tonnes An integrated approach has delivered a minimum of c. 5% reduction over 3 years 14

Manchester City Council and Manchester University - Student Masterchef 2010 To provide information about the amount of food that is thrown away and how much could be saved by using the food already bought To provide helpful and practical hits and tips on how to reduce the amount of food thrown away To provide those taking part in the competition with the experience and challenge of working in a professional kitchen

Greater Manchester Councils Enhanced community engagement: 24 local judges (provided time for free) including: North Manchester FM, Didsbury Women’s Institute, Community Food Demonstrator, Food Co-Operative Manchester, local residents from Manchester, and Fuse FM Jamie Shemie, Culinary Arts student – ‘It was great to be part of such a well organised campaign. The students were all amazing and it was good to see them learn about reusing food and reducing food waste’.

46 entries (up 48% on 2009) An increase in traffic on the www.recycleformanchester/facebook.com pages from 17 users who stated that they liked the Recycle for Manchester web pages to 90 users at the end of the campaign 11 press articles Business sponsorship including Fareshare and Manchester restaurants Total cost just £1,234!

Enable Encourage Engage Exemplify

Emma.marsh@wrap.org.uk www.lovefoodhatewaste.com/partners Thank you Emma.marsh@wrap.org.uk www.lovefoodhatewaste.com/partners

Sustainable Catering at the University of Winchester

What is LIFE Local Independent Fair Ethical

Our journey 2003 Introduce waste segregation 2 years before recycling schemes introduced 2005 plastic and paper and cardboard recycling starts at the university 2007 Composting of coffee grouts on site by University gardeners 2009 Waste cooking oil sent to disabled charity for conversion to bio-diesel 2010 Food waste collections begin for composting off site. 2011 Auditing separate waste collections points to pin-point problems.

Communicating to Customers Collect initial customer feed back Produce marketing literature for customers about recycling and food wastage Introduced LIFE week just after Freshers week to publicise our commitments to new students Continue to monitor feedback from customers.

Operational Problems Customers not caring about recycling Mixing up waste streams and recycling in bins Still excessive “landfill” waste after removing recyclables Large volume of food waste pin-pointed by contractor

We Cater for Life The Future?

Are Universities Loving Food and Hating Waste? StudentForce for Sustainability working and learning for a sustainable future 15 years of experience: over 800 graduates on placement 37 graduates in Colleges and Universities Working in partnership: NUS, EAUC, Wrap, Defra, IEMA 97% into paid employment following a placement

Greener Living Assistants Are Universities Loving Food and Hating Waste? Greener Living Assistants Ethical cake bakes Food-cycle project Growing projects Catering departments in Green Impact Conversations on food issues: staff, students and procurement Waste removal, on the cards. Waste reduction education….?

Increase the amount of Committed Food Waste Reducers Community Engagement: Lincolnshire County Council Increase the amount of Committed Food Waste Reducers across the county 2 graduates to engage communities, focussing on active community groups. Providing support, inspiration and advice for participating organisations to achieve significant sustainable behaviour change 55 events across Lincolnshire over 5 months, 5600 reached Large scale cookery demonstrations. Local chef demonstrations for community groups Market, supermarket and library stalls Children centre cookery demonstrations and community group interactive workshops. Short talks and presentations. Training workshops

Community Engagement: Successes Large footfall Partnership working Conversational engagement

Community Engagement: Successes Localised marketing High frequency Locally tailored

Community Engagement: Successes One-to-one support Longer term engagement Skills development

Community Engagement: Successes In-depth support ‘Train-the-Trainer’ Multiplier Effect

Challenges Opportunities Community Engagement: Outcomes Timescales Season Duration Recruitment of attendees Staffing/contact changes Opportunities Universities Schools Recipe Books: link to other locally relevant food issues

(Local Communications Advisor, WRAP) Love Food Hate Waste: Community Engagement “The WRAP-funded Love Food Hate Waste campaign in Lincolnshire was delivered very effectively, engaging with a wide range of people and delivered on time and to budget. Thousands of people have received messages about food waste and how to avoid it thanks to the hard work of everyone working on the project in Lincolnshire” (Local Communications Advisor, WRAP)

Love Food Hate Waste: University Engagement? Peer to peer engagement Food Waste tackled at the cause: Habit Discontinuity Engagement across campus and community : staff and students Longer term intervention : institution specific Partnership opportunities

Contact us! For further information contact Jo Kemp, Education Sector Coordinator www.studentforce.org.uk 01572 723419 joannakemp@studentforce.org.uk

Love Food – Hate Waste? Panel Discussion Emma Marsh – The Food Waste Agenda Dave Morton – A University approach StudentForce – Community engagement Daniel O’Connor – Waste Management Panel Discussion

behaviour change campaigns? Love Food – Hate Waste? Inspirational food – how can we inspire universities and colleges to reduce waste through positive behaviour change campaigns?