Traidcraft’s approach to evaluating suppliers Alistair Leadbetter, Business & Training Consultant Traidcraft Consult

Overview of presentation Context Mission and approach Our supplier base Evaluation tool & process 2 way feedback – approach & lessons Questions

Traidcraft at a glance… Started in 1979 importing crafts from Bangladesh during famine 2 parts to Traidcraft – Traidcraft Plc & Traidcraft Exchange Traidcraft Plc turnover 08/09 over £21m Roots in crafts but now over 85% turnover comes from food & consumables Multiple channel approach: Fair Traders Mail order & e-commerce Wholesale Fair trade and independent retailers Mainstream partners eg M&S, Monsoon, Lakeland Licensing partnerships eg our Geobar. Also juice, toilet tissue, confectionary & new developments like rubber gloves & charcoal

Traidcraft Consult Traidcraft’s business consultancy Offer services to businesses keen to adopt and improve responsible and ethical practices Act as a critical friend on social issues inherent in international supply chains Build understanding and support change Work closely with businesses in the UK and overseas Research and evaluate supply chains

Traidcraft’s mission We fight poverty through trade, practising and promoting approaches to trade that help poor people in developing countries transform their lives.

What that means in practice…. Traidcraft plc chooses to work with poor and small scale producers in developing countries We work in partnership with our producers...committing to long-term relationships and engaging in regular contact We invest in development of producers to help them build professional sustainable businesses We still have to run a profitable business! Traidcraft plc is a profit making business, not a charity We try to model a fair for all way of doing business Our development work is paid for from the profits of the business

Our crafts partners… 42 partners in 17 countries Range from large intermediaries with multiple producer groups to small family businesses

42 Suppliers Our crafts partners…

Craft partners by length of relationship…

Our approach to working with our partners… Long-term relationships Commitment to regular trade Support & development Product development Quality & logistics support Business & social development Fair trading practices Fair & mutually agreed pricing Advances Mutual evaluation

Our approach to working with our partners… Ensure Traidcraft remains true to poverty mission and keeps interests of trading partners at the heart of the business Set order targets and monitor regularity of trade Work with other departments to ensure practices are fair Key contact point for producers Conduct fair trade evaluations & monitor improvements Coordinate support & development plans Gather and provide information on and to our partners Visit our partners every 1 – 3 years

An Overview of the Process Our approach Our mission Evaluation Collect feedback

Managing fair trade compliance…. Traidcraft sells two kinds of fair trade products: Those carrying the Fairtrade Mark Those for which there are no Fairtrade Mark criteria – most non-food/crafts

Traidcraft’s Evaluation Process Tool based on core fair trade principles (WFTO) Covers basic ILO labour conventions + more developmental standards Relationship based approach Awareness, assurance & improvement ‘Traffic light’ system Two-way process Involves local consultants wherever possible Shared across European counterparts Publish outcomes of partners assessment of us in our Social Accounts

Example – Trading Practices

Supplier Feedback Does Traidcraft… Have policies & practices that enable our suppliers to work with marginalised workers or producer groups? Provide regular information on Traidcraft, sales and development etc? Pay prices that cover the cost of production, living wages & a reasonable level of profit? Pay the agreed price at the agreed time Provide pre-financing on request? Provide adequate lead times for samples & orders? Provide regular orders? Provide clear specifications? Have a clear & fair policy on rejects and cancellations? Assist partners with plans to improve their businesses?

Main areas highlighted for improvement…. Provision of regular information on Traidcraft, sales and development etc Response: more systematic post season information provided to help producers understand how things are going at Traidcraft and specifically how their own products have performed and why. Adequate lead times for samples and orders Response: for a few suppliers (mainly African ones) who struggle with seasonal or export issues we order a few weeks earlier than our normal critical path to give them extra weeks for production and shipping Clear and fair policy on rejects and cancellations Response: Clearer written policy being developed and tested for fairness with some suppliers. Note also adopting penalty clause

Benefits of the evaluation process Ensure we live up to our purchasing policy & claims Customers can be confident in our fair trade standards Helps producers identify areas for improvement and take their organisations forward Provides us with deeper knowledge of producers and their realities of their context Helps us identify areas for improvement in our own practices Builds trust & relationships between the parties Focuses our support & development activities

Support & Development During the evaluation process we discuss the businesses needs & plans for development For those partners who need most help we try to identify areas where Traidcraft might be able to assist We work with partners to develop Producer Support & Development Plans

For more information on what we do and how we could work with you, please contact Alistair Leadbetter at or on +44 (0)