© Worldpanel TM division of TNS 2008 Edward Garner Communications Director Worldpanel – UK Ethical Consumption – Market Trends Birmingham – April 2008
© Worldpanel TM division of TNS 2008 Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles
© Worldpanel TM division of TNS 2008 Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles
© Worldpanel TM division of TNS 2008
Tesco PL Lifestyle Indices Tesco Finest Tesco Value “I regard myself as a connoisseur of food and wine” “Price is the most important factor when buying a product” Share indexed on Total Trade – 52 w/e Apr
“We are seeing a shift away from value-for-money to what we call [Prof. Tim Lang, City University Jan 2007] ‘values-for-money’ ….”
© Worldpanel TM division of TNS 2008
34% 11% 55% 40% 23% 37% Usage occasions by stated reasons Source: TNS Worldpanel Usage, Foods Consumption Year to August 2007
© Worldpanel TM division of TNS 2008 Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles
© Worldpanel TM division of TNS 2008 £m’s Total Organic Products Annualised Value = £1,300m
© Worldpanel TM division of TNS 2008
Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles
© Worldpanel TM division of TNS 2008
Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles
© Worldpanel TM division of TNS 2008
Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles
© Worldpanel TM division of TNS 2008
Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles
© Worldpanel TM division of TNS 2008
Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles
© Worldpanel TM division of TNS 2008 Worldpanel Lifestyles - Waitrose Share Index Till Roll Share indexed on All Shoppers – 52 w/e Feb
© Worldpanel TM division of TNS 2008 Till Roll Share indexed on All Shoppers – 52 w/e Feb Worldpanel Lifestyles - Sainsbury Share Index
© Worldpanel TM division of TNS 2008
The Olive Index
© Worldpanel TM division of TNS 2008
13.5 C2DE Large households Younger With children
© Worldpanel TM division of TNS 2008
Strong performance in Organic
© Worldpanel TM division of TNS 2008 Promotion Trends
© Worldpanel TM division of TNS 2008
Store sell-offs Now stable
© Worldpanel TM division of TNS 2008
Morrisons Shoppers – London Lifestyles Till Roll Share indexed on All Shoppers – 52 w/e Mar
© Worldpanel TM division of TNS 2008 In the opinion of Londoners……… =
© Worldpanel TM division of TNS 2008
Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles
© Worldpanel TM division of TNS 2008
% of French homes buying ‘organic ’ % of French homes buying ‘fair trade’
© Worldpanel TM division of TNS 2008
Reminders
© Worldpanel TM division of TNS 2008 Reminders Background
© Worldpanel TM division of TNS 2008 Organic Reminders Background
© Worldpanel TM division of TNS 2008 Background Fairtrade Reminders Organic
© Worldpanel TM division of TNS 2008 Free Range Background Reminders Organic Fairtrade
© Worldpanel TM division of TNS 2008 Background Reminders Retail Aspects Organic Fairtrade Free Range
© Worldpanel TM division of TNS 2008 Markets & Lifestyles Background Reminders Organic Fairtrade Free Range Retail Aspects
© Worldpanel TM division of TNS 2008 thank you