© Worldpanel TM division of TNS 2008 Edward Garner Communications Director Worldpanel – UK Ethical Consumption – Market Trends Birmingham – April 2008.

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Presentation transcript:

© Worldpanel TM division of TNS 2008 Edward Garner Communications Director Worldpanel – UK Ethical Consumption – Market Trends Birmingham – April 2008

© Worldpanel TM division of TNS 2008 Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles

© Worldpanel TM division of TNS 2008 Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles

© Worldpanel TM division of TNS 2008

Tesco PL Lifestyle Indices Tesco Finest Tesco Value “I regard myself as a connoisseur of food and wine” “Price is the most important factor when buying a product” Share indexed on Total Trade – 52 w/e Apr

“We are seeing a shift away from value-for-money to what we call [Prof. Tim Lang, City University Jan 2007] ‘values-for-money’ ….”

© Worldpanel TM division of TNS 2008

34% 11% 55% 40% 23% 37% Usage occasions by stated reasons Source: TNS Worldpanel Usage, Foods Consumption Year to August 2007

© Worldpanel TM division of TNS 2008 Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles

© Worldpanel TM division of TNS 2008 £m’s Total Organic Products Annualised Value = £1,300m

© Worldpanel TM division of TNS 2008

Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles

© Worldpanel TM division of TNS 2008

Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles

© Worldpanel TM division of TNS 2008

Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles

© Worldpanel TM division of TNS 2008

Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles

© Worldpanel TM division of TNS 2008

Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles

© Worldpanel TM division of TNS 2008 Worldpanel Lifestyles - Waitrose Share Index Till Roll Share indexed on All Shoppers – 52 w/e Feb

© Worldpanel TM division of TNS 2008 Till Roll Share indexed on All Shoppers – 52 w/e Feb Worldpanel Lifestyles - Sainsbury Share Index

© Worldpanel TM division of TNS 2008

The Olive Index

© Worldpanel TM division of TNS 2008

13.5 C2DE Large households Younger With children

© Worldpanel TM division of TNS 2008

Strong performance in Organic

© Worldpanel TM division of TNS 2008 Promotion Trends

© Worldpanel TM division of TNS 2008

Store sell-offs Now stable

© Worldpanel TM division of TNS 2008

Morrisons Shoppers – London Lifestyles Till Roll Share indexed on All Shoppers – 52 w/e Mar

© Worldpanel TM division of TNS 2008 In the opinion of Londoners……… =

© Worldpanel TM division of TNS 2008

Agenda Background Organic Overview Organic Markets Fairtrade Overview Fairtrade Markets Free Range Retail Aspects Markets & Lifestyles

© Worldpanel TM division of TNS 2008

% of French homes buying ‘organic ’ % of French homes buying ‘fair trade’

© Worldpanel TM division of TNS 2008

Reminders

© Worldpanel TM division of TNS 2008 Reminders Background

© Worldpanel TM division of TNS 2008 Organic Reminders Background

© Worldpanel TM division of TNS 2008 Background Fairtrade Reminders Organic

© Worldpanel TM division of TNS 2008 Free Range Background Reminders Organic Fairtrade

© Worldpanel TM division of TNS 2008 Background Reminders Retail Aspects Organic Fairtrade Free Range

© Worldpanel TM division of TNS 2008 Markets & Lifestyles Background Reminders Organic Fairtrade Free Range Retail Aspects

© Worldpanel TM division of TNS 2008 thank you