RESOURCE STRATEGIES FOR COMMUNITY DEVELOPMENT ORGANIZATIONS | PRESENTED BY JESSICA HAYNIE OF THREE STONES CONSULTING New Mexico MainStreet Summer Network Leadership Meeting | August 5-8, 2014

Introduction  Taking a holistic approach to fundraising  Special considerations for rural fundraising  The reality of where the wealth is  Innovations in the field from working with individuals, to collaborative efforts and social enterprise  Identifying assets to build on

Taking a holistic approach

Special considerations for rural fundraising  Geography and distance  Cultural heritage  Sense of place  Smaller populations  History of resource extraction  Limited resources and disparity of resources  A shared destiny (Hopi Educational Endowment Fund & Center for Participatory Change)

How much wealth is in the world?  $500 trillion  $241 trillion  $100 trillion  $9.9 billion  $7.6 billion

What % of the wealth does the U.S. have?  5%  10%  25%  40%  50%

How much was given in contributions last year in the U.S.?  $250 million  $798 million  $103 billion  $237 billion  $335 billion

Of total contributions made in the U.S. last year, what % came from individuals?  10%  25%  50%  80%  95%

Where is the wealth?  As of the beginning of 2014, $241trillion in world wealth (USA Today)  25% of that is controlled by America (wiki)  Last year in the U.S., $335 billion was made in contributions (Giving USA)  80% from individuals, 15% from foundations, and 5% from corporations (Giving USA)

Why focus on individuals?  Account for the largest portion of all charitable giving  Are more likely to seek involvement with your cause and organization  Long-term relationships are more likely to occur

Transfer of Wealth Opportunity  There is a large and significant inter-generational transfer of wealth opportunity in front of us that offers hope for capturing resources to secure a better future  America’s Transfer of Wealth Opportunity over the next 20 years is estimated to be $15.4 trillion (Center for Rural Entrepreneurship)

How TOW is being used?  Opportunity Awareness  Amount of wealth  Kinds of wealth  Sources of wealth  Wealth in Poor Places  There is wealth  Potential for give back  Asset-based development

How TOW is being used? (cont.)  Threat – call to action  Depopulation  Outmigration  Timing of wealth transfer  Donor targeting  High net worth households  Types of wealth  Messaging strategies

How to apply this in your community?  Older people need to do something with their assets (not just cash). Rather than seeking out gifts for your annual funds, consider building endowments to create greater long-term sustainability and legacy.  Have planned giving options such as annuities, bequests, transfer real estate, etc.  Don’t neglect younger people as wealth is being transferred down to them.

Looking beyond the locals  Former locals  Friends and family elsewhere  Part-time locals  Future locals  College students  Tourists  Wannabe locals (Andy Robinson – author of Grassroots Grants and Selling Social Change)

Partnerships  Cultural organizations including museums, theatres, and galleries  Tourist oriented businesses including hotels, resorts, restaurants, and outdoor recreation providers  Business development and employment organizations  Education providers, especially post-secondary institutions  Real estate property development and maintenance firms, including architects, landscape companies, and construction firms

What is social enterprise?  Unrestricted renewable income  Based upon current organizational assets  Usually generated through sales of programs, services or products  Use of sound business principles applied to the nonprofit process  Requires a shift from charity-think to tax exempt business think  Social enterprise is NOT traditional fundraising, grant writing, special events, sponsorships, donations (Social Enterprise Ventures)

Steps Required to Launch a Successful Social Enterprise  Step 1 – Organizational Focus  Step 2 – Asset Inventory & Initial Brainstorming  Step 3 – Market Research and Feasibility  Step 4 – Costing and financing  Step 5 – Sales planning  Step 6 – Writing a business plan (Social Enterprise Ventures)

Questions to ask before starting a social enterprise  Is there demand for your venture?  Does the potential venture align with your mission?  What is the purpose of creating a social venture in the first place?  Do we have the internal capacity and skills to start a social enterprise?

Social Enterprise Examples  Excess space rental  Specialized training programs  Conference center  Direct services  Business incubator  Gift shop of local products  Membership with services

Exercise  Assessment of your rural area  Discussion questions

Questions? Contact us: Three Stones Consulting, LLC Jessica Haynie, CEO