CULTURAL REBRANDING IN BILBAO…

Slides:

Advertisements

Similar presentations

ARCHITECTURE AS ART Architecture as a dual function: Human needs (shelter, work, play, worship, etc.) Aesthetic dimension There is an interplay of form.

Advertisements

Leisure At The Local Scale: Venice

Bristol: Harbour-Side Regeneration

SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Key figures for tourism in Sweden 2014 Tourism Satellite Accounts for Sweden Source: Swedish Agency for.

PRESENTATION BY MCV INTERNATIONAL FORWARDING (PTY) LTD ON ITS EXPORT PROMOTION STRATEGY BIASED TO SMMES AND CO-OPERATIVES FOR ECONOMIC TRANSFORMATION.

The Guggenheim Museum in Bilbao Amanda Rorabaugh 1 st Period 8/23/10.

The impact of the ECoC title on international student recruitment Gyöngyi Pozsgai – Tímea Németh University of Pécs.

Solomon R. Guggenheim Foundation This foundation owns all of the Guggenheim museums, including the one in Bilbao. At every museum they hire a famous architect.

Tourism and the Economy. Tourism and the Global Economy Tourism has become one of the fastest growing economic industries in the world and has become.

© John Tribe 11 Investment in the public sector. © John Tribe.

“Lecture 2” What is Tourism?

9 th Century Fishing hamlet 18 th Century Main industries quarrying, fishing and smuggling. Transport links poor so most by sea to pier (opened 1859) Victorian.

ALEC LENFERNA Influence of major events on a city, a region & on local business.

Culture, Creativity and Local Development Sylvie Pflieger University Paris Descartes 11th International Academic Conference on Economic and Social Development,

Higher Geography Industry Recent Industrial Change – Scotland.

Environmental Prosperity: Business and the Environment in the East of England A study by SQW Ltd and Land Use Consultants on behalf of 22 regional partners.

Saltaire - Bradford Charlotte, Lydia, Shirley, Caroline, Daniel & Rachel.

Douglas Watson National Development Officer for Farmers’ Markets.

___________________________ Principles, Practices, Philosophies TOURISM TWELFTH EDITION Charles R. Goeldner J. R. Brent Ritchie © 2012 John Wiley and Sons,

Kazakhstan on the map 5 key economic and social interests the ability to provide over 250,000 jobs in tourism sector, including youth in.

Leisure, Sport and Tourism. Students will be able to: Understand the factors that have led to the growth and changing patterns of international tourism.

The role of Government in encouraging tourism. The key questions Why would governments want to promote tourism? How might they go about promoting tourism?

Universities as drivers of regional innovation INTERNATIONAL CONFERENCE ON MANAGING INTELLECTUAL PROPERTY IN UNIVERSITIES Boğaziçi University in cooperation.

City of science and industry At school the year 5’s have got given the task to find a famous land mark in Paris and create a page or power point to give.

4.05 Program Evaluation Template Replace the information in this template with your own information. Include pictures and other visuals.

Frank Lloyd Wright. Lived from 1867 to 1959 He was a prolific architect, with close to 500 of his designs built. Considered to be the greatest American.

Type of rebranding strategy The regeneration in Blackpool is an example of Coastal Rebranding.

AILEEN CLEMENTE PRESIDENT, ASEAN TOURISM ASSOCIATION MAY 14, 2015.

Sport And Urban Regeneration. The Commonwealth Games; 2002 In 1995, Manchester was awarded the 2002 Commonwealth Games. It also made an unsuccessful bid.

1-1 Chapter 1 UNDERSTANDING TOURISM of world’s largest revenue generators 1 of world’s largest revenue generators 768 billion in 2008 (World) 768.

The Global Economy is an economy in which companies compete actively with businesses from all over the world.

Special Interest Tourism Nicos Rodosthenous PhD 29/10/ /10/20131Dr Nicos Rodosthenous.

Conventions, Meetings, and Special Events. Definitions Meeting – a gathering of people for a common purpose Convention – a gathering of people to accomplish.

P4 describe features and facilities

The Introduction to the Hospitality Industry.

The Olympic Games London 2012 Benefits Current view of the Olympic Stadium.

London Dockland Development Corporation An example of urban renewal.

3.01 Discuss the economic impact of tourism.

Contact Information: Wikispace :

The Rebranding Strategy: Bradford used to be the ‘wool’ capital of the world. However with the decline of the wool industry, Bradford struggled to replace.

OCR National Travel and Tourism Unit 1: Assessment Objective 2.

Rebranding Liverpool. Why was there a need for Liverpool to rebrand? The main reason for Liverpool to rebrand was because it was made into the European.

  Source of employment  Stimulates the infrastructure which improves the living conditions of the local people  Provides the government with tax revenues.

Indirect Economic Impacts of Planning Policies & Decisions Graham Randles, Managing Director nef consulting (new economics foundation)

Using Research to Evaluate Rebranding Strategies You need to be able to do research to investigate the success of a rebranding project. Economic Research.

Guggenheim Museum. So How Has it Helped? The museum itself has received 3.5 million visitors since opening, 85 per cent have come from outside the region,

What are the key components of the leisure industry?

London Guide Lucie Nadymáčková. Content Basic information about London Economy Tourism Transport – London underground Interesting facts about London Greenwich.

Edexcel BTEC Level 2 Diploma in Construction Social Economy Unit 1 Structure of the Construction Industry.

The Need to Rebrand L/O: To understand the social, environmental and economic reasons behind rebranding Starter Activity: Study the photo. Does this area.

Meetings and Events – Economic and Social Impact Tom Hulton Director International Relations IMEX Group.

LONDON OLYMPICS 2012 What are the indicators of successful attempts to rebrand urban areas? What are the range of criteria that can be used? Recognition.

By George, Sarah, Annalise and Gemma. The Guggenhiem was designed by Frank Gehry. It is one of many museums featuring modern, contemporary art created.

Cameron Miller. Guggenheim Family  Benjamin Guggenheim is one of eleven children of Meyer Guggenheim.  Due to this, museums and companies with the name.

1940’s Many inner city areas such as Hulme in Manchester were overcrowded and no longer fit for purpose. The areas were known as slums.

Travel and Tourism in Spain to 2020 The report focuses on global major leading industry players with information such as company profiles, product picture.

Difference between globalization and modernization “Modernization is a choice made by a less-advanced group of people to take advantage of their choice.

Ch 6 sec 2 The U.S. accounts for 10 percent of the world’s exports, and has a wide range of products that it produces. The U.S. has a mixed market economy,

Louise Stewart Partnerships and Performance Director March 2012 Contribution of the visitor to economic growth.

Rural Rebranding REBRANDING PLACES -describe rural places in the UK

HMGT 1101 Karen Goodlad Fall 2017

Restructuring of the Czech coal mining regions

___________________________ Principles, Practices, Philosophies TOURISM TWELFTH EDITION Charles R. Goeldner J. R. Brent Ritchie © 2012 John Wiley and Sons,

Leisure At The Local Scale: Venice

Economic impact of museums

Bristol: Harbour-Side Regeneration

Community wealth building in a post-Brexit Britain

Sport And Urban Regeneration

Economics of Tourism.

How are places created through place making processes? Key Idea 5a: Place is produced in a variety of ways at different scales. Learning Objectives:

Presentation transcript:

CULTURAL REBRANDING IN BILBAO…

The rebranding in Bilbao is cultural.

Other players include 1 million visitors that arrives each year. Who are the key players? The Guggenheim Museum is designed by Canadian-American architect Frank Gehry, Built by a Spanish multinationals company called Ferrovial, The Museum belong to a non-for-profit organisations called Solomon R. Guggenheim Foundation, hence the name Guggenheim. The project is mainly funded by local and national government. Other players include 1 million visitors that arrives each year.

Pictures

Details of the scheme… The Guggenheim museums had helped transform Bilbao’s economy and put the city on the international map. Received 3.5 million visitors since opening. Opened in 1997 Directly contributed 318 million pounds of economic benefits. 5.7 million has been spent inside the museum, as well as 31.8 million on the accommodation, 25.4 on catering, 10 million on shopping, 7 million on transport and 4.7 on leisure.

Evaluation The Guggenheim Museums has been the main attraction for the city of Bilbao, attracting around 1 million visitors each year. It has catalysed the regeneration of the Bilbao area, since its decline of industry in 1970s and 1980s, leading to high unemployment. This flagship project has lead to transport regeneration with new tram and bus lines. We feel it has helped generated economic benefits to the surrounding area. It has gained global recognition, bring 50% of visitors are foreigners.