Awareness Campaign By: Austin Arquette, Jonathan Black, Carole Cartwright & Ebenezer Shyaka

 Real people come in every shape and size. Beauty is in the eye of the beholder. We do not advocate obesity, we encourage acceptance for individuality, variety and uniqueness. You decide where beauty lies.

 History of Media’s Influence  Local Issues and Components: ◦ Fad Diets ◦ Anorexia ◦ Cosmetic Surgery  Our Plan

 Started when visual stimuli became more widely available through television in the 50’s;  In the next forty Years, the media used models and celebrities to drive marketing.  60’s used Twiggy  70’s used Cheryl Tiggs and Farah Faucet  80’s used the Olsen Twins  90’s used Lindsey Lohan

 A “fad diet” is “a diet that promises quick weight loss and is popular for a short time.”  Fad diets don’t die; they just burn-out  Often return years later

 The Centers for Disease Control and Prevention estimate that at any given time two-thirds of all American adults are on a diet to either lose weight or prevent weight gain. Of those, 29 percent are men and 44 percent women. Yet only 5 percent of these dieters will be successful at keeping the weight that they lost off.Centers for Disease Control and Prevention 

 Claims of dramatic weight loss in short periods of time (typically in excess of 3 lbs a week)  Elimination of entire groups of foods or macro- nutrients (carbs, sugars, fats, fruit, bread, etc.) from the diet  Very little, if any, emphasis on exercise as part of the weight loss plan or diet  Use of dramatic marketing language and too-good-to-be- true phrases like “quick-fix”, “melt off pounds instantly,” “lose fat fast”, “lose weight when you sleep,” “eat all you want and lose weight!” etc.  A price tag: Many fad diets require you to fork over money to access the diet or buy the book Go to for more informationwww.letsgetreal2010.wordpress.com

 Anorexia is much more prevalent in western culture than in non-western countries. Some believe this has to do with the media in western society, which portrays thin women as beautiful and desirable. Lindsey Lohan Olsen Twins “Media does not cause anorexia, but it is certainly fueling the fire” – Freda Rosenberg Psychotherapist for Women’s Resource Center in Salt Lake

 1 in 10 people with eating disorders receive treatment  20% of people with anorexia who do not get treatment will die  80% of those who do get treatment don’t get enough of it; they receive some impatient care, but are sent home before the recommended length of stay is up  40 – 60% of high school girls diet  50% of girls between the ages of 13 and 15 believe they are overweight  Anorexia is the third most common chronic illness among adolescents Example of Anorexia Victim

 There are many types of weight loss surgery options available. All involve eliminating a portion of the stomach to limit food intake, and then rerouting the path of digestion.  The end goal is always for the patient to eat less and feel fuller. The Doctor and His tools

 Since 1997, there has been a 457 percent increase in the total number of cosmetic procedures  The top five surgical cosmetic procedures in 2007 were: ◦ Liposuction (456,828 procedures) ◦ Breast Augmentation (399,440 procedures); ◦ Eyelid Surgery (240,763 procedures) ◦ Abdominoplasty (185,335 procedures) ◦ Breast Reduction (153,087 procedures)   The top five nonsurgical cosmetic procedures in 2007 were: ◦ Botox Injection (2,775,176 procedures) ◦ Hyaluronic Acid (1,448,716 procedures) ◦ Laser Hair Removal (1,412,657 procedures) ◦ Microdermabrasion (829,658 procedures) ◦ IPL laser treatment (647,707 procedures)

Heidi Montag Megan Fox Michael Jackson Robert Pattinson

 Preventing “Blind Minds” By focusing on an awareness campaign where we intend to reach primarily 15 – 30 year old men and women.  Our Name: Lets Get Real  Catch Phrase: Blind Minds  Flyers in medical facilities as well as in high school and college campuses  Press release to the media outlets informing them of our campaign.  Design a billboard ad to attract this age group.  Create a Blogg for those being affected by this trend can go for support, resources and answers.  We will release a PSA on the radio  Powerpoint presentation to offer as an educational or awareness tool for schools to use in assemblies or in the classroom (such as a health class or teen living class.)