Banner Ads Ariane Datil

Types of banner ads The Internet Advertising Bureau (IAB) specifies eight different banner sizes, according to pixel dimensions. The Internet Advertising Bureau (IAB) specifies eight different banner sizes, according to pixel dimensions. These banners are more commonly referred to as These banners are more commonly referred to as Leader boards and skyscrapers Leader boards and skyscrapers

What makes banner ads effective? Post banner ads on pages with related Web content -- the more related, the better. Post banner ads on pages with related Web content -- the more related, the better. Advertise a particular product or service in your banner, rather than your site generally. Advertise a particular product or service in your banner, rather than your site generally. If you do advertise a particular product or service, link the banner ad to that part of your Web site, rather than your home page. If you do advertise a particular product or service, link the banner ad to that part of your Web site, rather than your home page. Put banner ads at the top of the page, rather than farther down. Put banner ads at the top of the page, rather than farther down. Use simple messages rather than complicated ones. Use animated ads rather than static ones. Use simple messages rather than complicated ones. Use animated ads rather than static ones. Your graphic content should pique visitor curiosity, without being too obscure. Your graphic content should pique visitor curiosity, without being too obscure. Keep banner ad size small. If the page takes too long to load, a lot of visitors will go on to another page. Keep banner ad size small. If the page takes too long to load, a lot of visitors will go on to another page.

How banner ads are deemed successful Clicks/Click-throughs Clicks/Click-throughs Impressions Impressions Click-through rate (CTR) Click-through rate (CTR)

Size really does matter Style does too

Make Rich Media Work For You Branding Branding Use games, videos and polls for increased user interaction Use games, videos and polls for increased user interaction Direct response Direct response Data collection and sweepstakes Data collection and sweepstakes Consider fewer panels with concise content and clean calls to action Consider fewer panels with concise content and clean calls to action Use strong call to action Use strong call to action Keep banner and panel as one integrated piece Keep banner and panel as one integrated piece Add sound and video as well as Flash with player controls Add sound and video as well as Flash with player controls

Are they spying on me? Ever wonder why most of the banner ads you see are advertising things you generally like? Ever wonder why most of the banner ads you see are advertising things you generally like? Answer: COOKIES Answer: COOKIES What are they? What are they? Why are they so controversial? Why are they so controversial?

How Do Web Sites Use Cookies? Sites can accurately determine how many people actually visit the site. Sites can accurately determine how many people actually visit the site. Sites can store user preferences so that the site can look different for each visitor (often referred to as customization). Sites can store user preferences so that the site can look different for each visitor (often referred to as customization). E-commerce sites can implement things like shopping carts and "quick checkout" options. E-commerce sites can implement things like shopping carts and "quick checkout" options.

More on Targeting Advanced banner ad management software allows advertisers to target banner ads based on certain parameters. Advanced banner ad management software allows advertisers to target banner ads based on certain parameters. Here are some common targeting features: Page targeting Page targeting Day/time targeting Day/time targeting Keyword targeting Keyword targeting Registration-based targeting Registration-based targeting

Effectiveness in Political campaigns National strategists do not place much credence in Websites, believing that not enough undecided electors use them. Although some consultants believe that banner ads will have more appeal once greater bandwidth allows digital video, overall they remain uninterested in the Internet due to the perceived lack of impact, exposure, or general effectiveness.

December 2007 Ads by John McCain 2008 Ad CopyCall to ActionAd SizesNumber of Impressions "McCain"" Button 96,000 "One man has the experience One man has the courage One man has our trust John McCain for President." "Join Our Team"728x90 Leaderboard 76,000 "Three million of your tax dollars to study the DNA of bears in Montana. I don't know if that's a paternity issue or a criminal issue." "Stop Pork Barrel Spending. Sign the Petition." 728x90 Leaderboard 75,000 "Courageous Service Experienced Leadership Bold Solutions, Watch Courageous Service Video" "Play Video"728x90 Leaderboard 29,000 Source: Nielsen Online, AdRelevance, 2008

Obama beats the stats Understanding that click through rates are low, the Obama campaign runs banner ads on web sites all over the Internet promoting the text message alerts. Understanding that click through rates are low, the Obama campaign runs banner ads on web sites all over the Internet promoting the text message alerts. No need to click through to the main page No need to click through to the main page The banner campaign directs supporters to send "GO" to OBAMA (62262) to sign up for messages. The banner campaign directs supporters to send "GO" to OBAMA (62262) to sign up for messages.

$ Spent on Banner Ads Google: $2.08 million Google: $2.08 million Yahoo: $352,00 Yahoo: $352,00 Facebook: $47,000 Facebook: $47,000 Janurary: $640,000 Janurary: $640,000 Februrary: $1.18 million Februrary: $1.18 million March: $905,000 March: $905,000 April: $234,000 April: $234,000

Interesting comments from bloggers My last piece of advice is this... In your interview process, ask your Communications Director to name his five favorite blogs. If they can't, ask them for a suggestion on how best to target communications to specific demographic segments using banner ads. If they can't answer either of those questions, don't hire them. They don't get what's going on in the world around them. My last piece of advice is this... In your interview process, ask your Communications Director to name his five favorite blogs. If they can't, ask them for a suggestion on how best to target communications to specific demographic segments using banner ads. If they can't answer either of those questions, don't hire them. They don't get what's going on in the world around them.

More bloggers Over at the Bivings Report, Todd Zeigler takes a look at Barack Obama's constantly redesigned web site and, though the campaign "has been aggressively rolling out new features on its website at an impressive clip," and think that they "are clearly doing a wonderful job online," he prefers the old site. "In the process of launching this stuff, they’ve turned their clean, nicely designed homepage into a canvas on which to cram as many banner ads as possible," Zeigler writes. I've noticed it too; despite the addition of rounded boxes (slamming home the Web 2.0-ness of it all), there's just too much going on, and when visiting the site it's hard to decide if I should check out the Iowa HQ, join Obama Mobile, read Charles Barkley's comments about Obama, or... you get the point. Check out Zeigler's post for before and after pics.takes a look Barack Obama'sIowa HQObama Mobile Charles Barkley's commentsZeigler's post

Banners are taking over

BANNER ADS DOMINATE ONLINE ADVERTISING FORMATS rtising-Online-BANNER-ADS-DOMINATE- ONLINE-ADVERTISING-FORMATS.html rtising-Online-BANNER-ADS-DOMINATE- ONLINE-ADVERTISING-FORMATS.html rtising-Online-BANNER-ADS-DOMINATE- ONLINE-ADVERTISING-FORMATS.html rtising-Online-BANNER-ADS-DOMINATE- ONLINE-ADVERTISING-FORMATS.html Who do you think has a better banner ad campaign? Who do you think has a better banner ad campaign?