Culture Tourism In Nova Scotia PRESENTED BY : PRATEEK SAGAR SAM SUN CARMEN CAMACHO SHALOHM DANDONA.

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Presentation transcript:

Culture Tourism In Nova Scotia PRESENTED BY : PRATEEK SAGAR SAM SUN CARMEN CAMACHO SHALOHM DANDONA

INTRODUCTION Known for varied Culture and Heritage approximately 52% come to explore its culture Cultural Enthusiasts: Couples: 51% Baby Boomers: 13% Original Inhabitants: Mik'maqs Other: Acadians, Scottish, Europeans

MI’KMAQS Home: Wigwams Transport: Canoes Hobbies: Hunting, Fishing, Making decorative art (Nova Scotia Museum, 2012)

UNIQUE FEATURES Food & Beverage: local wine and seafood Accommodation: Campgrounds, Hotels (19th C) Recreation & Adventures: Sea Kayaking, Attractions: Cape Breton Park, Fossil Museum Events & Conferences: Conference Centre (Halifax) Tourism Services:Summer, Winter, Spring Packages Travel Trade: Three shores, explore Nova Scotia Transportation: VIA Rail, Cabot Trail

The Cape Breton Highland National park The Joggins Fossil Center (Joggins Fossil Cliffs, 2012) (Cape Bretons Attractions, 2012)

5 UNIQUE SELLING PROPOSITIONS USP 1: Vibrant cities on the Edge of nature Fundy Geological MuseumSherbrooke Village ( Keenan’s Blogiddy Blog, 2012 ) ( Alexian brothers, 2012 )

USP 2: Personal Journeys by land water and air McAskill Boat toursCabot Trail USP 3: Active adventure among natural wonders ShubenacadieBay of Fundy ( Nova Scotia Canada, 2012 )( Bay of Fundy, 2012 ) (Running on carbs, 2012) (Canadian bacon, 2012)

USP 4: Award winning Canadian local cuisine Wine FestivalLobser Carnivals USP 5: Connecting with Canadians Harbour Lobster Pound Halifax Citadel ( Wines of Nova Scotia )( Pictou Lobster Carnival ) (Best Pictures of 2012, 2012)(Explore Nova Scotia, 2012)

CHALLENGES Struggling with other niche tourism Lack of marketing Inability to attract internationational tourists Damage to socio-cultural environment Changing tourism perspectives Focuses more on baby boomers

RECOMMENDATIONS Target young market : New website page, slogans (Explore Nova Scotia, 2012) (Use-It, 2012) International Marketing: website in other languages, CTC, Go green: Tree, vehicle, fuel, water and waste

RECOMMENDATIONS Focusing on giving experience: weaving, knitting classes Combining culture with adventure and sports tourism Improve promotion: Advertisements, New marketing agency, Hotel, Events (Tripadvisor, 2012) (Lethbridge Hurricanes, 2012)

REFERENCES Alexian brothers Sherbrooke Village. [online] Available from: living-st-louis-missouri [Accessed November ]. living-st-louis-missouri Bay of Fundy Walk on the Ocean’s Floor. [online] Available from: [Accessed November ]. Best pictures of Hall‘s Harbour Lobster Pound [online] Available from: [Accessed November ]. Canadian Bacon Peggy's Cove. [on line] Available from: [Accessed November ]. Cape Breton Attractions The Cape Breton Highland National park.[online] Available from: [Accessed November ].

REFERENCES (CONTD.) Comp Things to do. [online] Available from: [Accessed November ] Explore Nova Scotia Welcome to explore Nova Scotia. [online] Available from: [Accessed November ]. Joggin’s fossil cliffs Joggins Fossil Center. [online] Available from: [Accessed November ]. Keenan‘s Blogiddy Blog Fundy Geological Museum.[online] Available from: chignecto-nova-scotia.html [Accessed November ]. chignecto-nova-scotia.html Lethbridge Hurricanes The official Home page. [online] Available from: hockey-tickets [Accessed November ]. hockey-tickets Nova Scotia Canada Shubenacadie. [online] Available from: [Accessed November ].

REFERENCES (CONTD.) Nova Scotia Museum The Mi’kmaq. [online] Available from: [Accessed November ]. Pictou Lobster Carnival Lobster Carnivals in Nova Scotia [online] Available from: [Accessed November ]. Running on carbs Cabot Trail [on line] Available from: [Accessed November ]. Sympatico NOVA SCOTIA Flag. [on line] Available from: [Accessed November ]. S-Trip About Us. [online] Available from: [Accessed November ].

REFERENCES (CONTD) Tripadvisor Chukka Canopy Zip Lining. [online] Available from: Reviews-Chukka_Canopy_Zip_Line- Ocho_Rios_Saint_Ann_Parish_Jamaica.html [Accessed November ]. Reviews-Chukka_Canopy_Zip_Line- Ocho_Rios_Saint_Ann_Parish_Jamaica.html Wines of Nova Scotia Nova Scotia Fall Wine Festival. [online] Available from: [Accessed November ].