2012 Business Plan Pitt Meadows Economic Development Corporation

Context PMEDC Vicki McLeod, Interim CEO (May – December) 1.7 FTE >.99 FTE, small team Kate Zanon CEO, Lori Graham, Janay Legge 3-year Fee-for-Service Arms-length Board with City as sole shareholder Board of Directors Terry Becker, Chair Dan Kosicki, Meadows Landscape Kevin Mitchell, Tranzeo Daud Ishmail, Pitt Meadows Meats Danny Kok, Driving Unlimited Kevin Perry, Bank of Nova Scotia Jake Rudolph – CAO, CPM Murray Day - Aviation Liaison Dave Captein – Agriculture Liaison Vacant – Katzie PMEDC is entering Year Three of operations. Year 1: Foundational – establishing the corporation, staffing, systems Year 2: Introduced programs, streamlining services, systems Year 3: Consolidate and evaluate programs and services BUILD ON SUCCESSES

2011 Successes 1.Marketing & Attraction – Website, online tools, social media, photo bank – Agri-food /Aerospace strategies Phase II – Consolidation of Think Pitt Meadows brand – Invest North Fraser web portal, Education Forum, Export Seminar 2.Business Retention + Expansion – BRE program – met targets – Request fulfillment 3.Community Outreach – Ambassador Program launched – 3 focus groups held – Increased partnerships 4.Tourism – Successful management of new contract – Increase in revenue: grant funds – Marketing strategies - partners, video blog

Significant Issues & Trends Digital strategies and connectivity Cohesion in communications and messaging Increasing awareness of Pitt Meadows Balancing and enhancing PMEDC resources Land use: – North Lougheed; other lands; fit – Light industrial availability – Tenancy preferences Post-Secondary – Training, research Overall economic outlook – Regional, BC (2.2%), US (1.5%) Canada (2%), Asia (9-10%)

2012 Actions 1.Marketing & Attraction – Refine/track digital strategies – Implement Phase III Agri-food & Aerospace grants – Increase in earned media and online engagement – Implement Invest North Fraser projects 2.Business Retention & Expansion – Expand BRE Program – Refine recruitment packages – Conduct business incubator Research – Refine Request Fulfillment/Business Services

2012 Actions Cont’d 3. Community Outreach – Expand Ambassador Program – Host focus groups, participate in events – Manage and grow partnerships 4. Tourism – Create image bank/videos – Increase online and offline visitation, traffic, participation – Signage re: VIC, agri-tourism, attractions – Sustainable revenue model – Agri-tourism development Evaluate and Measure

Proposed Operating Budget

Decision Packages Communities in Bloom $10,000 – Supports : ‘The Natural Place’ brand Horticulture/nursery sector Investment attraction – Fosters: civic pride social and cultural participation PMEDC to have a coordination role and work in partnership with Parks and Leisure Services

Decision Packages Cont’d Hotel-Conference Centre Research $10,100 – Next steps following 2011 Study – Coordinate and manage a stakeholder engagement and research process – Define what kind of amenity meets the community’s vision

Discussion Thank you! To Council & Staff at the City of Pitt Meadows for ongoing support and positive partnership.