Logosworld.com Building the SOA City 12th June Eindhoven 1 Strategies to bring SOA into Enterprises

Logosworld.com An Episode from: Building the SOA City Author: Axel Angeli Logosworld.com Adopted for Getronics PinkRocade At Philips Eindhoven 12th June 2007 Author: Axel Angeli Logosworld.com Adopted for Getronics PinkRocade At Philips Eindhoven 12th June th June Eindhoven 2

Logosworld.com Governing SOA evolution 12th June Eindhoven 3 SOA is still a secret … Why SOA? SOA Saves 90% IT money Cape Enterprise 2.0 Use cases of (e)SOA What is SOA? How to Get SOA? Imagine SOA Marketplace as a City Blue Elefant SOA Certificate SOA is still a secret … Why SOA? SOA Saves 90% IT money Cape Enterprise 2.0 Use cases of (e)SOA What is SOA? How to Get SOA? Imagine SOA Marketplace as a City Blue Elefant SOA Certificate

Logosworld.com SOA is certainly a prime driver for some of the most fascinating changes in the IT world. No wonder that all the big players – like SAP, Microsoft, IBM, SUN, Oracle etc. – claim to be true champions in delivering the best architectural framework. The first touchstone for them will yet be their ability to integrate the many applications found in an enterprise from ERP, to production and pervasive devices like RFID. Truth is that most offerings are a mere revamp of their old-fashioned EAI middleware. But challenges in EAI have changed massively and some solutions may be better armed than others. 12th June Eindhoven 4

Logosworld.com This presentation promises a vendor independent and critical discussion of the present and future strategies of the market leaders, to see how far away their marketing expectations differ from what they can deliver. To demonstrate the technical possibilities and draw the line for technical excellence some selected shooting stars will also be discussed. Axel will finally make a case for a best of breed blend of mainstream and niche solutions. 12th June Eindhoven 5

Logosworld.com SOA is still a secret … 12th June Eindhoven 6 Many a vendor „sells SOA“ without seeming to know what they are talking about.

Logosworld.com eSOA is Still Far Away 12th June Eindhoven 7 SAP, IBM, Oracle … they all offer SOA and are yet far, far away from a practible and usable architecture for running services efficiently in enterprises. Offers are immature, incomplete and mostly TOO complicated to use  Offers are immature, incomplete and mostly TOO complicated to use SAP, IBM, Oracle … they all offer SOA and are yet far, far away from a practible and usable architecture for running services efficiently in enterprises. Offers are immature, incomplete and mostly TOO complicated to use  Offers are immature, incomplete and mostly TOO complicated to use SOA Award Contest

Logosworld.com Why SOA? Nearly all IT providers now speak of SOA. Do they really now what SOA means? Do we need SOA? 12th June Eindhoven 8

Logosworld.com IT in ERP today is „vendor-oriented“  The capability of a product decides what to do with the software  Recombination of features is nearly impossible  The capability of a product decides what to do with the software  Recombination of features is nearly impossible 12th June Eindhoven 9

Logosworld.com 12th June Eindhoven 10 We want to „mash-up“ the functionalities of specialized software We want the best of each

Logosworld.com 12th June Eindhoven 11 A well established and company wide deployed SOA saves typically 90% of IT investment compared to classical implementations. SOA Saves 90% IT money

Logosworld.com 12th June Eindhoven 12 We use Microsoft Office Or may use OpenOffice instead Use Ulead PhotoImage Use Browser from Firefox or Flock Destop Search from Google  Best of Breed Just Download, install  Run We use Microsoft Office Or may use OpenOffice instead Use Ulead PhotoImage Use Browser from Firefox or Flock Destop Search from Google  Best of Breed Just Download, install  Run Windows is Already a Mashup King

Logosworld.com ERP may Look Like This Soon  Scenario  Run MM on SAP ERP  Use Amazon and vendor catalogues  Run SD on Microsoft Dynamics AX  SRM on Web-based SAP SRM  CRM on Jira  Financials on Oracle  PP on own IBM i5  PM on system of external service partner  Scenario  Run MM on SAP ERP  Use Amazon and vendor catalogues  Run SD on Microsoft Dynamics AX  SRM on Web-based SAP SRM  CRM on Jira  Financials on Oracle  PP on own IBM i5  PM on system of external service partner 12th June Eindhoven 13

Logosworld.com WWW is already a free market of services  Windows software from download.com  from Yahoo, google etc.  Shopping directory by eBay  Books and electronics by Amazon  Homepage provider, blogger tools, social networks …  Windows software from download.com  from Yahoo, google etc.  Shopping directory by eBay  Books and electronics by Amazon  Homepage provider, blogger tools, social networks … 12th June Eindhoven 14

Logosworld.com SAP Is Ready for SOA  Netweaver  BAPI delivers SAP as services Unfortunately not yet complete  Workflow connects to messaging  SRM, CRM, BI are service hubs  Full connectivity via RFC and HTTP  BusinessByDesign (ByD)  An excellent service suite  Dynamics AX and ByD will be ERP champions  Netweaver  BAPI delivers SAP as services Unfortunately not yet complete  Workflow connects to messaging  SRM, CRM, BI are service hubs  Full connectivity via RFC and HTTP  BusinessByDesign (ByD)  An excellent service suite  Dynamics AX and ByD will be ERP champions 12th June Eindhoven 15

Logosworld.com Cape Enterprise 2.0 How enterprises learn from the success story of the WWW. Finally. How enterprises learn from the success story of the WWW. Finally. 16

Logosworld.com Enterprise 2.0 (3.0?)  „Webification“ of enterprise collaboration  Central Sharepoints for data  Life Collaboration  „You Tube“ for enterprises and life-cams  Desktop-Sharing  Enterprise Search  Semnatic Web  Wiki Libraries instead of directory trees  Enterprise wide discussion forums  ERP   Desktop Integration Application  Outlook  „Webification“ of enterprise collaboration  Central Sharepoints for data  Life Collaboration  „You Tube“ for enterprises and life-cams  Desktop-Sharing  Enterprise Search  Semnatic Web  Wiki Libraries instead of directory trees  Enterprise wide discussion forums  ERP   Desktop Integration Application  Outlook 17

Logosworld.com Enterprise 2.0 Learns WWW  Enterprises adopt the succesful WWW  WWW is based on services  WWW is a grown SOA   Learning from AMAZON, Google, XING, Wikipedia, eBAY, YouTube et.al.  Enterprises adopt the succesful WWW  WWW is based on services  WWW is a grown SOA   Learning from AMAZON, Google, XING, Wikipedia, eBAY, YouTube et.al. 18

Logosworld.com Social Networks are on the rise  Social communities like XINK, LinkedIn  Stay in touch with business friends  The big Mathematical brain: Matheon  Best math genies form a new giant math brain  Developer networks  No OSS anymore  SDN is the place to go  Social communities like XINK, LinkedIn  Stay in touch with business friends  The big Mathematical brain: Matheon  Best math genies form a new giant math brain  Developer networks  No OSS anymore  SDN is the place to go 12th June Eindhoven 19

Logosworld.com SOA is the groundwork for Enterprise 2.0  Enterprise 2.0 is based on collaboration  Collaboration requires SOA  Enterprises are not yet SOA ready …  Enterprise 2.0 is based on collaboration  Collaboration requires SOA  Enterprises are not yet SOA ready … 12th June Eindhoven 20

Logosworld.com Enterprise Apps Become Services  Enterprise Suites turn into Service Collections 12th June Eindhoven 21

Logosworld.com Use cases of (e)SOA  Collaboration: Posting news to web site  Write article online No backup  Write article offline Go to web site Post article Change formatting In reality much more complicated  What writers want Write article in outlook Press send and …. Voila!  Collaboration: Posting news to web site  Write article online No backup  Write article offline Go to web site Post article Change formatting In reality much more complicated  What writers want Write article in outlook Press send and …. Voila! 12th June Eindhoven 22

Logosworld.com Use Cases of (e)SOA  Finding documents  Today most project doc is WRITE-ONLY  Finding is more difficult than writing  SOA provides uniform data access  Every search engine can spider any data source  You can choose search engine  You can use multiple search-engines  Finding documents  Today most project doc is WRITE-ONLY  Finding is more difficult than writing  SOA provides uniform data access  Every search engine can spider any data source  You can choose search engine  You can use multiple search-engines 12th June Eindhoven 23

Logosworld.com Making sure that we speak of the same. „First confuse the words then the things“ Making sure that we speak of the same. „First confuse the words then the things“ What is SOA? 24

Logosworld.com Middleware and ESB are the communication layer They are the streets and code of traffic Middleware and ESB are the communication layer They are the streets and code of traffic SOA is More Than Middleware and ESB 12th June Eindhoven 25

Logosworld.com  Governance  Frontend  Services  Semantics  Abstraction  Middleware  Persistence  Virtualization  Security & Safety  Physical Layer  Governance  Frontend  Services  Semantics  Abstraction  Middleware  Persistence  Virtualization  Security & Safety  Physical Layer SOA is the Marketplace for Services 12th June Eindhoven 26

Logosworld.com 27 The important thing in SOA is not so much to obtain new technology as to discover new ways of thinking about them. Thinking different

Logosworld.com SOA caters for an infrastructure and basic services to make the execution of services as convenient as possible SOA is the Service Marketplace 28

Logosworld.com SOA Component Stack Governance Investment, arbitration, SOA marketing Frontend Design, Accessability, Desktop Integration Services ERP components, APIs, UDDI Semantics BI, Search, Semantic Web 3.0, repository Abstraction Programming, VM, Managed Runtime Middleware Messaging, Workflow, ETL, Data Source Governance Investment, arbitration, SOA marketing Frontend Design, Accessability, Desktop Integration Services ERP components, APIs, UDDI Semantics BI, Search, Semantic Web 3.0, repository Abstraction Programming, VM, Managed Runtime Middleware Messaging, Workflow, ETL, Data Source Persistence DB, MQ, Filesys, Replication Virtualization Ressource sharing, Scaling, Recovery Security & Safety Firewalls, compliance, Access security, encryption Physical layer Network, Hardware 12th June Eindhoven 29

Logosworld.com Duties of Classical Middleware  Data transport (messaging)  Message tracking  ETL: Extract, Transform, Load  Format and protocol conversion  Data mapping  Data cleansing and consolidation  Workflow  Data Source Adapters  Data transport (messaging)  Message tracking  ETL: Extract, Transform, Load  Format and protocol conversion  Data mapping  Data cleansing and consolidation  Workflow  Data Source Adapters 12th June Eindhoven 30

Logosworld.com The administration and development planning of cities are the role model for SOA governance. How to Get SOA? 31

Logosworld.com SOA Evolves like a City And every day there are surprises, you cannot control and predict everything

Logosworld.com SOA City City  Citizen  Major  Council  Public relations  Justice  Shops&Commerce  Traffic rules  Post&Transport  Town quarter, habitats … City  Citizen  Major  Council  Public relations  Justice  Shops&Commerce  Traffic rules  Post&Transport  Town quarter, habitats … SOA  Business User  SOA Captain  SOA Council  SOA Evangelist  SOA Arbitration  Services  Protocols: SOAP,BPEL…  Workflow, Process  Subsidiaries, Departmts 12th June Eindhoven 33

Logosworld.com In the beginning ….  there were isolated habitats  Every farm autonomous  Water, nutrition … all supplied by themselves  That was inefficient  there were isolated habitats  Every farm autonomous  Water, nutrition … all supplied by themselves  That was inefficient 12th June Eindhoven 34

Logosworld.com Then habitats started sharing services  Common fountain  Farms specialiing in meat OR crop  Expert services were created Schools, smiths, waggoners, carpenters, bakeries …  One town wall protects everybody  Common fountain  Farms specialiing in meat OR crop  Expert services were created Schools, smiths, waggoners, carpenters, bakeries …  One town wall protects everybody 12th June Eindhoven 35

Logosworld.com Community is more efficient than the sum of individuals 12th June Eindhoven 36

Logosworld.com Marketplaces for services came to be As communities grew 12th June Eindhoven 37

Logosworld.com  Cities mean communities  SOA is for communities  Enterprise 2.0 is a community  Cities mean communities  SOA is for communities  Enterprise 2.0 is a community How Getting SOA: Imagine Marketplaces 12th June Eindhoven 38

Logosworld.com 12th June Eindhoven 39 Guilds control needs IT today controls needs  Demand is controlled by supply Guilds control needs IT today controls needs  Demand is controlled by supply Today: IT is regulated like mediaval guilds

Logosworld.com Freely interacting agents create an uncontrollable form of complexity Challenges of Interacting Societies 12th June Eindhoven 40

Logosworld.com Oligarchy cannot cope with complexity 12th June Eindhoven 41

Logosworld.com How Do You Control Complexity?  How to control the crew of a ship?  How to you control an army?  How to govern a city?  How to you control China, Zimbabwe?  How to control the crew of a ship?  How to you control an army?  How to govern a city?  How to you control China, Zimbabwe? 12th June Eindhoven 42

Logosworld.com Waterfall Doesn‘t Meet Complexity  Waterfall method imply linearity  Waterfall ignores that action may reverberate to earlier conditions  Waterfall is not agile  Waterfall method imply linearity  Waterfall ignores that action may reverberate to earlier conditions  Waterfall is not agile 12th June Eindhoven 43

Logosworld.com The Paradox of Uncertainty  2-body Theorem  A satellite revolves in an exact elliptical path around it gravitational center point.  3-body Theorem  There is no elementary mathematical formula to calculate the paths of three body that interact with each other  2-body Theorem  A satellite revolves in an exact elliptical path around it gravitational center point.  3-body Theorem  There is no elementary mathematical formula to calculate the paths of three body that interact with each other 12th June Eindhoven 44

Logosworld.com 12th June Eindhoven 45 Coincidence is the only true ruler of the universe. Napoleon Bonaparte

Logosworld.com gravitation How do you control planets‘ motion?  Planets are controlled by gravitation.  Gravitation produces a focal point.  Gravitation means attraction.  Planets are controlled by gravitation.  Gravitation produces a focal point.  Gravitation means attraction. 12th June Eindhoven 46

Logosworld.com Attraction controls communities  Enterprises are communities  Attraction may be More money, less costsMore money, less costs More creativenessMore creativeness More fun and joyMore fun and joy More productivenessMore productiveness Better qualityBetter quality  Enterprises are communities  Attraction may be More money, less costsMore money, less costs More creativenessMore creativeness More fun and joyMore fun and joy More productivenessMore productiveness Better qualityBetter quality 12th June Eindhoven 47

Logosworld.com A Devine Circle  SOA Creates Attraction  Attraction creates services  Services drive enhancements in architecture  Better SOA creates more attractions  SOA Creates Attraction  Attraction creates services  Services drive enhancements in architecture  Better SOA creates more attractions 12th June Eindhoven 48

Logosworld.com SOA Stays and Falls With Services  SOA needs Elementary (=Public) Services  Otherwise SOA is like a city without craftsmen  City Services: Government,&Administration, Police, Justice Streets, water&electricty, garbage removal  Private Services Craft, commerce (commodities and assistence)  SOA needs Elementary (=Public) Services  Otherwise SOA is like a city without craftsmen  City Services: Government,&Administration, Police, Justice Streets, water&electricty, garbage removal  Private Services Craft, commerce (commodities and assistence) 12th June Eindhoven 49

Logosworld.com 12th June Eindhoven 50 Every bright idea has been thought of before, you only need to try thinking of it again. Alles Gescheite ist schon gedacht worden, man muss nur versuchen, es noch einmal zu denken. Every bright idea has been thought of before, you only need to try thinking of it again. Alles Gescheite ist schon gedacht worden, man muss nur versuchen, es noch einmal zu denken. Johann Wolfgang Goethe

Logosworld.com Blue Elefant SOA Certificate The Blue Elefant logo is awarded to consultants and organisations that have proven their knowledge in the field of the Service Oriented Architecture. logosworld.com

Logosworld.com Blue Elephant League Says Thank You! Lynton Grice Axel Angeli Blue Elephant 12th June Eindhoven 52

Logosworld.com Networking computers means networking people!  Blue Elephants Know That the World is a Village  Blue Elephants evangelize the vision of collaboration of computer software across organisations  Blue Elephants Mentor EAI Projects  Blue Elephants Give Independent Expertize  Contact: The Blue Elephant Stampede 12th June Eindhoven 53