PEOPLE & NEWS Reuters Institute for the Study of Journalism Digital News Report 2014 In partnership with

Background and methodology One of the largest news surveys in the world –online news habits of more than 18,000 people in ten countries Research conducted online in January/early February 2014 Additional analysis of key themes, country level insights from network of partners *

 Role of smartphones a key agent of change  Traditional media continues to dominate online usage in the UK, but this is not the case everywhere  Payment for news and the move to subscription  Rise of the reporter as a key focus of trust and engagement Key points

Smartphones and tablets

Consistent pattern of strong growth in all markets 8b Which, if any, of the following devices have you used to access news in the last week? Base: All (total sample in each country) 37% access news weekly ALL TEN COUNTRIES Strong growth in SMARTPHONE news access

UK penetration now higher than US – but still behind Denmark 8b Which, if any, of the following devices have you used to access news in the last week? Base: All (total sample in each country) 20% access news weekly ALL TEN COUNTRIES Strong growth in TABLET access

Impact and value of new devices Increasing the frequency with which we access the news Increasing the access points for news Encouraging payment for news “in the café or at the bus it’s right there, you have all the news at your fingertips”

35-44 group (+9%) driving smartphone growth Smartphones are still more popular with younger age groups. Tablets are used equally through age groups but with a significant bulge with the group. Smartphone news users and Tablet news users both skew male group (+7%) driving tablet growth Smartphone and tablet demographics

OPT9a. Thinking specifically about when you look for news on a MOBILE, which of the following statements most applies to you? Please select one Use of apps increases with smartphone and tablet SMARTPHONE Apple users are significantly more likely to use news apps to download an app from a store (59% vs. 37% non iPhone owners) Smartphone users are more likely to use apps than mobile browser

Smartphone users tend to access fewer new sources and brands with strong app propositions do best On a smartphone, news brands with strong app proposition such as the BBC and Sky News & Mail Online tend to thrive. General aggregators are losing out

Multiplatform world In general new devices are not replacing TV, radio or print, though usage patterns are changing an becoming more complex

From brand’s point of view … It’s an increasingly complex world. Different devices are used at different points through the day

From audience’s point of view … GENERATIONAL SPLIT: Older people prefer a newspaper ‘edition’ or scheduled ‘TV broadcasts’, whereas younger respondents access news throughout the day – mainly online

Newspaper brands overall reach

Newspaper usage across platforms Q5. Which, if any, of the following have you used to access news in the last week? Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973 With the exception of France and USA, newspapers reach three quarters of all those interested in news - through a combination of print and online.

Q5b. Which, if any, of the following have you used to access news in the last week? Showing answers for Huff Post and Buzzfeed only Huff PostBuzzfeed US17%5% UK9%3% Italy5%- France5%1% Spain4%1% Germany3%1% Brazil-1% New challengers

UK brands suffering less disruption

Paying for news

Overall numbers still low but an increasing proportion are moving to online subscription with 1. Times 2. Telegraph 3. Sun

Who is paying for online news?

Motivations for paying for news

Role of the reporter as driver of engagement

The influence and value of individual journalists In Spain, France and the United States the journalist is considered important for trust. In UK, Finland and Germany the brand is the most important driver

The influence and value of individual journalists In Spain, France and the United States the journalist is considered important for trust. In UK, Finland and Germany the brand is the most important driver

64% of Twitter users follow a professional news account 48% follow a journalist 40% follow a breaking news account 28% follow a general newsbrand Who follows “news” accounts among Twitter users

Launch: Thursday 12 th June Edelman, London Friday 13 th June Editors News Summit, Barcelona More Information

A closer look at newsbrands in the digital world

Newspaper brand readers are deeply involved with all things digital MORE… Devices Interest Engagement Social Interactive Experimental

Digital newspaper brand readers are % more likely than the average internet user to read news on a tablet

Digital newspaper readers are % more likely to read news on a smartphone

Digital newspaper brand readers are % more likely use Twitter for news

Digital newspaper readers are more likely to access

Newspaper brands reach nearly three-quarters of the UK online audience Q5 Which, if any, of the following have you used to access news in the last week? All UK daily and Sunday titles, print & online, plus London Evening Standard, Metro. Excl. national newspaper in Scotland, Wales or Northern Ireland. Base: 2082 UK internet users 29.5 million readers = 72 % accessed a newspaper in any format during the last week

Print 84% Which platforms do newspaper readers use? Base: 1494 newspaper readers Computer 36% Tablet 15% Smartphone 16% % of all newspaper readers using each format last week

Youngest readers favour digital newsbrands Q5 Which, if any, of the following have you used to access news in the last week? All UK daily and Sunday titles, print & online, plus London Evening Standard, Metro. Excl. national newspaper in Scotland, Wales or Northern Ireland. Base: 2082 UK internet users

Most popular commercial news source Q5 /Q12B Which, if any, of the following have you used for news in the last week? Base: 124 aged 18-20, 143 aged 21-24

Impact of devices % accessing digital newspaper brands last week Base: 1598 device users 37 One device % 50 Two devices % 65 % Three+ devices

Tablet newspaper readers read newspapers on their tablet last week Base: Total sample 2082 internet users who have accessed the news 4.5m

Base:481 who access news via their tablet Tablet readers are highly engaged with newspapers overall read a newspaper on tablet 46% read a print newspaper 65% read a digital newspaper 54% total newspaper readership 81% People who read news on their tablet... AND

Smartphone newspaper readers 4.9m read newspapers on their smartphone last week Base: Total sample 2082 internet users who have accessed the news

Base: 635 who access news via their smartphone Smartphone readers are highly engaged with newspapers overall read a newspaper on phone 35% read a print newspaper 57% read a digital newspaper 48% total newspaper readership 73% People who read news on their smartphone... AND

Which devices do digital newspaper readers use? % of all digital newspaper readers using each device last week Computer 71 % Smartphone 33 % Tablet 30 % Base: 746 digital newspaper readers (Q5), users of each device who accessed digital newspaper last week (Q19): computer 554, smartphone 245, tablet 225

More frequent access Q1b Typically, how often do you access news? Base: 2082 internet users (excl those who had not accessed news in previous month), 1253 print, 746 digital, 505 print + digital newspaper readers UK internet users

More interested News LoversDaily BriefersCasual users UK internet users Print + digital newspapers Base: 2082 internet users, 505 print + digital newspaper readers

Multiplatform readers are more interested in news Q1c. How interested, if at all, would you say you are in news? Base: 2082 internet users, 1253 print, 746 digital, 505 print + digital newspaper readers

News lovers read newspapers 8.1 million readers = 84% of News Lovers are newspaper readers

Digital newspaper readers more engaged with fast and slow news Followed a live news page within a website Used an app Looked at a list of news headlines Read longer news stories or articles Looked at a sequence or gallery of pictures about news Read a news blog Viewed a news graphic/infographic Watched news video Listened to news audio More likely to have……

Digital newspaper readers more engaged with fast and slow news Q11. Thinking of the way you looked at news online in the last week, which of the following ways of consuming news did you use? Base: 2082 accessing news last week, 746 digital newspaper readers

Multiplatform newspaper readers are 75% more likely to share a news story More active on social networks Multiplatform newspaper readers are 75% more likely to comment on a news story Q13. During an average week in which, if any, of the following ways do you share or participate in news coverage? Base: 2082 UK internet users, 505 print + digital newspaper readers

56% of all people sharing news via social media are digital newspaper readers More active on social networks 55% of all people who comment on a news story are digital newspaper readers Q13. During an average week in which, if any, of the following ways do you share or participate in news coverage? Base: 2082 UK internet users, 746 digital newspaper readers

More active, more frequently Digital and multi- platform newspaper readers share, comment and discuss with friends more often than average internet user OPTQ13B How frequently do you do each of the following? Base: 2082 UK internet users, 746 digital newspaper readers 505 print + digital newspaper readers

Paying for news

Brand and journalists create loyalty OPTQ7b&c. What were the three most important factors in taking an online news subscription in the first place? What are the most important factors in keeping you subscribed to an online news product (chose up to three) Base: 78 digital newspaper readers with subscription

Brand and journalists create trust % saying important contributor to trust in news source Q5e_1. To what extent are the following important to you in terms of whether you trust a source of news. Base:2082 internet users, 505 print + digital newspaper readers

Summary for newspaper brands  Central, influential role  Massive audience – 73% of UK online population  New audiences and interactions  Growth through devices  Trusted destinations

More information  