Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

Slides:

Advertisements

Similar presentations

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

Advertisements

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

Chapter 1: An Overview of Marketing

An Overview of Strategic Marketing

Role of Marketing. Functions of Business Management/ Administration Accounting/FinanceMarketing Functions of Marketing Marketing ConceptMarketing MixMix.

Unit 3 Basic Marketing Concepts

Objectives Explain the marketing functions. Discuss the importance of each marketing function.

Marketing 101 JOMC 272. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

Copyright © Houghton Mifflin Company. All rights reserved. 1–11–1 Marketing Deals with Products, Price, Distribution, and Promotion The Marketing Mix –Four.

1.Define marketing and describe its contributions. 2. Differentiate among the concepts of needs, wants, and demands. 3. Define the concept of exchange.

Chapter 1 What is Marketing? n n Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging.

Marketing All Around Us! 2nd Period Marketing Principles.

Ms. Smith Marketing.  Marketing is the process of planning, pricing, promoting, selling, and distributing ideas to create exchanges that satisfy customers.

Sports & Entertainment for Business

Copyright John Wiley & Sons 2007 Presentation prepared by Robin Roberts, Griffith University and Mike Spark, Swinburne University of Technology.

What is marketing? the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges.

Work the Big Six Marketing Functions Marketing LAP 1.

Examining Marketing and Business The Functions of Marketing Marketing I Competency #39- Explain the functions involved in marketing goods and services.

The Marketing Functions

MKT 201 Principles of Marketing

Marketing Basics. Marketing  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

Marketing Is All Around Us Chapter 1.1. The Reality…  You have been marketed to since you were very young.  You probably know a lot about marketing.

Chapter 10 Marketing.

2.02Classify the functions of marketing and the marketing mix.

1.1 Marketing and the Marketing Concept MARKETING MR. PAVONE.

© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e C H A P T E R 10 SLIDE Marketing Basics Develop Effective.

The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,

Marketing I Curriculum Guide. The World of Marketing Standard 1.

Functions of Marketing

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

The World of Marketing Chapter 1, Section 1. The process of planning, pricing, promoting, selling, and distributing goods, services, or ideas to create.

CHAPTER 8 PRODUCING AND MARKETING GOODS AND SERVICES.

Marketing Functions of Marketing Unit 2, Lesson 1 Copyright © Texas Education Agency, All rights reserved.

Course standard BMA-IBT-5

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

Marketing Indicator 1.01 Identify and evaluate marketing’s role and function in business to facilitate economic exchanges with customers.

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

2.02Classify the functions of marketing and the marketing mix.

MARKETINGGOLDENChapter #1. MARKETING ►The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying.

Marketing I Curriculum Guide. Promotion Standard 6.

MARKETING Indicator Understand marketing’s role and functions in business to facilitate economic exchanges with customers.

Chapter 1 Consumer Behavior and Marketing Strategy.

Marketing I Curriculum Guide. The World of Marketing Standard 1.

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

Marketing Education: Foundations & Functions.. Mission of Marketing Education  The Mission of Marketing Education is to enable students to understand.

Section 1.1 Marketing and the Marketing Concept. The Scope of Marketing Question: What is marketing? Marketing is the activity set of institutions, and.

The Marketing Concept Implementing the Marketing Strategy.

The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

Explain marketing and its importance in a global economy

1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers. Marketing Management 1.01.

Unit 1.01 Questions and Answers

MARKETING Indicator Understand marketing’s role and functions in business to facilitate economic exchanges with customers.

Sports and Entertainment Marketing

Describe marketing functions and related activities (MK:002, MK LAP 1)

The World of Marketing Standard 1.

The Foundations of Consumer Behaviour

Explain marketing and its importance in a global economy

Chapter 1 – Section 1 Defining Marketing

Marketing & The Marketing concept

Explain marketing and its importance in a global economy

Marketing Functions Test Review

The World of Marketing Standard 1.

History and Functions of Marketing Notes

Principles of Marketing

Marketing Education: What is it?

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

Students can distinguish between a good and service

Presentation transcript:

Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

Marketing “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Functions: Channel Management: Identifying, selecting, monitoring, and evaluation sales channels. Marketing Information Management: gathering, accessing, synthesizing, evaluating, and disseminating information. Pricing: determining and adjusting prices to maximize return and meet customers’ perceptions of value.

Functions: Product/Service management: obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities. Promotion: communicating information about goods, services, images, and/or ideas to achieve a desired outcome. Selling: determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

Channel Management Determines who will offer products and where the will be offered. Develops relationships with channel members. Assesses quality of vendor performance.

Marketing Information Management Provides data that can be used for business decision-making. Provides data about effectiveness of marketing efforts. Provides data about customer satisfaction, customer loyalty, needs and wants.

Pricing Establishes products’ prices. Determines whether prices need to be adjusted. Sets policies and objectives for prices.

Product/Service Management Helps to determine which products a business will offer and in what quantities. Aids in determining and developing a company’s/product’s image. Provides direction for other marketing activities based on changes in a product’s life cycle.

Promotion Reminds customers about products/businesses. Informs customers about products/businesses Persuades customers about products/businesses.

Selling Creates a following of loyal customers. Completes the exchange transaction. Provides services for customers.

Source Marketing Applications Course Guide 2011, MBA Research and Curriculum Center