Facebook™ for Business Elements For A Successful Fan Page By Melissa Wallace
A Fan Page Customizable presence for an organization, product, or public personality to join the conversation with Facebook users Customizable presence for an organization, product, or public personality to join the conversation with Facebook users Integral part of social media campaign Integral part of social media campaign Posts appear in News Feed, giving Pages a stronger voice to reach their Fans Posts appear in News Feed, giving Pages a stronger voice to reach their Fans
Positives: Gives you the ability to promote particular events, products, or photos Gives you the ability to promote particular events, products, or photos Community engagement Community engagement Posts by your Page go to your Fans’ News Feeds, and comments by your Fans go to their friends’ News Feeds Posts by your Page go to your Fans’ News Feeds, and comments by your Fans go to their friends’ News Feeds
Element to A Successful Page Networking with other platforms – drive visitors to fanpage: Networking with other platforms – drive visitors to fanpage: ex. Victoria’s Secret PINK line ex. Victoria’s Secret PINK line connects multiple social platforms and a hub from brand website – funnels consumers connects multiple social platforms and a hub from brand website – funnels consumers
The Sweet Smell of Success Most successful pages – ones that have creative content Most successful pages – ones that have creative content two way communication two way communication active discussion boards active discussion boards videos and images videos and images fun casual tone fun casual tone
Pringles
Facebook™ Applications Static FBML: Facebook’s version of HTML – great for customization Facebook’s version of HTML – great for customization Available as a full tab, where you can embed Flash animations Available as a full tab, where you can embed Flash animations Adds box to your page where you can render HTML or FBML Adds box to your page where you can render HTML or FBML Ability to add newsletter sign-up forms, ebook downloads, and other HTML based elements Ability to add newsletter sign-up forms, ebook downloads, and other HTML based elements
Coca-Cola
FlashPlay: Add Flash movies, animations, scripts, etc. Add Flash movies, animations, scripts, etc. Choice of whether or not to allow fans to post videos on your page – community engagement, promotion of company Choice of whether or not to allow fans to post videos on your page – community engagement, promotion of company
Tag Biz Business Network: Custom business keyword tag cloud Business listed in Tag Biz business directory – 7,000 listed businesses Received over 125,000 visits in June 2008 – largest and most active business directory on Facebook Customizable business card and signature line
PRX Builder: Easily create press releases Easily create press releases Enhance press release with links, multimedia, and social media service buttons Enhance press release with links, multimedia, and social media service buttons Automatically add Tech tags – distribute release through PR Newswire Automatically add Tech tags – distribute release through PR Newswire Moderate any comments press release may receive Moderate any comments press release may receive FREE! FREE!
Facebook™ Advertising Reach over 200,000,000 active Facebook users Reach over 200,000,000 active Facebook users Create demand for product with relevant ads Create demand for product with relevant ads Track progress with real- time reporting Track progress with real- time reporting Know who’s clicking on your ad Know who’s clicking on your ad
Conclusion A Facebook™ Page is a necessary means for networking A Facebook™ Page is a necessary means for networking Adds to stronger social media campaign – connect and engage with customers, prospective clients Adds to stronger social media campaign – connect and engage with customers, prospective clients