1 Partner Product Workshops Thursdays, 2pm EST

While you are waiting… Where is everyone calling in from today? – Go ahead and let me know in the chat/question window! – (Remember that this is a webinar – the only way that I can communicate with you all is through the Question/Chat box, so don’t be shy!) PCMAC

Inbound Marketing Overview Recognition Training Program Announcements/Calendar Agenda Attitude/Final Thought 5 3

Why Are We Here? What Are Our Goals? Who Will We Hear From? How Should You Contribute? Partner Success Workshop Vision Where Are We Heading? 5 4

OUR VAR PANEL OF COACHES

The Inbound Marketing Overview

VAR Inbound Marketing Success Story

19 The Murphy Agency HubSpotter Since June 30 John Murphy: President Number of HubSpotter Powered Clients : Getting There / 3 opportunities to pursue Success: 454 views, 7 leads in July

Located in Cleveland/Akron Ohio, we are moving away from print production and traditional marketing to Inbound Marketing. What is Inbound Marketing? – why is Inbound Marketing necessary to be successful in business today? What is HubSpot? – How does HubSpot help your customers do inbound marketing more effectively?

How does having an agency partner add value to your HubSpot experience? – Training in using the software and learning the methodology – We can help customize HubSpot ToFu content and produce other graphics for their site – Content creation! How do you help your customers succeed with HubSpot? How does it ensure long-term, sustainable success with Inbound Marketing

22 The Murphy Agency G P C T Goals For HubSpot: Plan/Strategy: Challenges You Faced Before HubSpot Double revenue in 18 months. Get 6 clients on retainers. Hire more people. Add Inbound Marketing as a channel for leads/conversions. Continue with other marketing strategies: public speaking, networking, referrals, targeted DM and advertising. No way to measure client success. Can’t create landing pages, CTAs, s easily. No way to integrate social media. Timeline 1-2 retainer clients by EOY – then add one per quarter

Dashboard shows what you’ve been working on lately. There is a direct relationship between your inbound marketing activity and the results you see in terms of page views, conversions, etc.

25 The Murphy Agency Favorite HubSpot Resources Personal Coaching during Onboarding Online Training Resources HubSpot-related LinkedIn Groups Specific Sales Methodology Training

1 Personal Coaching during Onboarding

2 Online Training Resources

LinkedIn Resources: Groups for VARs to Join – Lots of good information gets shared here. 3 HubSpot-related LinkedIn Groups

3

Best LinkedIn Group to monitor when onboarding! 3

Having a proven sales process handed to you is huge! Specific Sales Methodology Training

I created binders for the slides I downloaded to act as study guides.

I keep the sales methodology posted nearby as a reminder. (The ugly wallpaper was the landlord’s idea! Don’t blame me.)

Check Us Out:

How We Increased Our Leads by 400% and You Can Too! Luke Summerfield The Inbound Marketing Specialist Savvy Panda

Nice to Meet You! My name is Luke Summerfield Inbound Marketing Specialist at Savvy Panda 9 years in Internet Marketing Hubspot Certified VAR Google Analytics/Adwords Certified SEO, Social Media, & Mobile Purple Belt in Jiu Jitsu & Brown Belt in Judo

Savvy What? … Panda? Savvy Panda Joomla! Web Design Inbound Marketing In Milwaukee, WI.

Ahh, a Point of Pain!

Establish Goals: 1.Generate Targeted Leads 2.Inbound Links 3.Increase Reach 4.Awareness

Planning for Success

How to Enter Enter free on our website Each Social Network You Follow High level Joomla companies Large reach Already established relationships Sponsors

Create a Big Prize Free Joomla website with on-site SEO Mobile Website Joomla 2.5 Training Guide On a Joomla 1.0 – 1.7 Website In the USA (based on target market) Requirements

Lead Nurturing Contest = TOFU Offer Very targeted Series of Lead Nurturing Needs Timing Goal = Convert on MOFU Help qualify leads

Implementation

Contest ran for a month Key: Sponsor requirements Blogs, social media, newsletters Key: Pre-Setup content opportunities Pushed out on our networks Social media marketing

The Aftermath

Soft-Launch (timed with sponsors schedule)

DAY 10 Continue into May

Website Traffic

Total ~ +100 Facebook (day 10)

Twitter (day 12) Total ~ +175 (G+ ~ +50)

PONGO Picked a Winner Announced with PR Follow up s to entrées Sold services Create case study

Key Takeaways: Join with strategic partners Find content opportunities Keep track of metrics Apply this to any industry Your agency can do this!

Your Homework: We post educational marketing resources, links and content daily: /SavvyPanda /GetSavvyPanda /SavvyPandaWeb Have More Questions? Tweet them to Or Follow Us Now!

Thank You! Luke Summerfield The Inbound Marketing Specialist Savvy Panda

66 TIE THE LESSON TO THE EXAMPLE Current Section Title Highlight the current section if using agenda slides as section breaks NEXT STEPS/GOAL FOR YOU TO SUCCESSFULLY APPLY THIS WHY THIS WHOLE CONCEPT OF THE WEEK MATTERS RECIPE FOR: Post-Presentation SUCCESS

Promotion [Calendar + Resources!]

Where We Are. Where Are We Going.

BOOK OF THE MONTH: SWITCH Chip & Dan Heath What looks like a people problem, is often a situation problem What looks like laziness may actually be exhaustion What looks like resistance, may actually be a lack of clarity Tools you need to motivate change in your organization & clients

Let’s Brainstorm What’s 1 key take away? What’s 1 next step?

71

Final Thought….