1PPT Präsentation Name Rīga, Cross marketing and social media use for development of tourism related services

2Cross marketing and social media use for development of tourism related services. About Sixt Sixt is a leading mobility service provider in Europe founded in 1912 with international headquarters in Munich, Germany Sixt operates in 105 countries and rents cars at over 4,000 locations worldwide Sixt supplies over 255,000 cars of all makes and models, from the economic Smart to the prestigious Mercedes Benz S-Class With the largest BMW and Mercedes-Benz fleet worldwide, the Sixt fleet includes 51% premium brands Sixt is the one-stop-shop for your entire mobility requirements, from car and truck rental to leasing and chauffeur driven limousine service

3Cross marketing and social media use for development of tourism related services. Sixt in the Baltic States  Sixt franchise partner in Baltic States – Transporent  Leading fleet management, full service leasing, car rental and bicycle sharing provider in Baltics  Experience starting from year 2003  Total fleet – more than 3000 vehicles  Revenue – 10 millions euro (2013)  Number of employees – more than 45  10 branches in all major cities and airports – Riga, Tallinn, Vilnius, Kaunas and Klaipeda  Exclusive car rental partner of airBaltic and Riga 2014

4Cross marketing and social media use for development of tourism related services. Sixt mobility concept Sixt mobility solutions – from 1 HOUR to 5 YEARS Rent a carLease a carLimousine service  Daily rental  Weekly rental  Monthly rental  Mini leasing  Replacement car  Long term leasing  Full service leasing  Fleet management  Used cars sales  Transfer services  Chauffeur service  Events  Limousine Service  Car plus driver Rent a bicycle  bicycle sharing in Riga and Jurmala  more than 250 bicycles available  20+ stations Rent a truck  Trucks and vans  Daily rental  Weekly rental  Monthly rental

5Cross marketing and social media use for development of tourism related services. How people know us

6Cross marketing and social media use for development of tourism related services. Sixt brand experience JJMMTT Dateiname.ppt "Drive first class – pay economy" ORGANIZATION & INFRASTRUCTURE MARKETING & COMMUNICATION "Top of mind" NETWORK & DISTRIBUTION "Broad coverage" "Lean (Cost-)structures" VEHICLES, SERVICES & INNOVATIONS "Premium product"

7Cross marketing and social media use for development of tourism related services. Marketing campaign on Facebook.com – Sixt car rental for 1 euro car rental for 1€ To rise number of Facebook fans and test their readiness to buy services To create opinion Sixt car rental is affordable for everyone To enforce Sixt brand awareness 4. To deliver cars among Riga, Tallinn and Vilnius with lowest costs possible

8Cross marketing and social media use for development of tourism related services. Marketing campaign on Facebook.com Sixt offers car rental for just 1 euro

9Cross marketing and social media use for development of tourism related services.

10Cross marketing and social media use for development of tourism related services. Publications Sixt offers car rental for just 1 euro Travelnews.lt, Naisteleht.ee, Jauniauto.lv,

11Cross marketing and social media use for development of tourism related services. Results JJMMTT Dateiname.ppt More than 30 cars delivered without additional costs More than 2500 new FB fans in Baltics Increase of Sixt brand awareness in Baltics

12Cross marketing and social media use for development of tourism related services. Cross marketing: Visit your friend abroad with Sixt MINI and airBaltic! Press LIKE and win an airline ticket from airBaltic and car rental from Sixt! FB campaign Visit your friend ! To increase number of Facebook fans Best way to travel – fly with airBaltic, drive with Sixt To launch of Sixt & airBaltic partnership

13Cross marketing and social media use for development of tourism related services. New “Likes” Latvia: 950; Estonia: 770; Lithuania: 618 Total: 2238

14Cross marketing and social media use for development of tourism related services. Results Sixt is known as preferred partner of airBaltic More than 2000 new FB fans in Baltics Increase of Sixt brand awareness

15Cross marketing and social media use for development of tourism related services. Thank you! Arnis Jaudzems Sixt General Manager in Baltic States