MEDICAL REHABILITATION AND WELLNESS IN ONE MEDICAL INSTITUTION - COMPLEMENTARY OR CONTRADICTION Mr.sc.med Dejan Stanojevic Director of Special hospital Merkur, Vrnjacka Banja IV Balkan Spa Summit, 9 th -12 th October 2014, Tuheljske Toplice, Croatia

MERKUR THROUGHT HISTORY  In The first analysis of Vrnjacka's mineral water  28 th June 1946 was established Spa medical treatment resort Vrnjacka Banja  Classic hospital – the only service full board with medical treatment (hospital day)  Undifferentiated services in relation to the other spas  80% guests come through the fund (state)

MEDICAL REHABILITATION Mineral water Topla voda Sneznik Jezero Slatina Indication areas Diabetes Digestive system Osteoarticular system Diagnostics

Changing old-fashioned image of the spa Changing old-fashioned image of spas: newer, more attractive facilities and programs in accordance with modern trends in European spas In past, guests went to the spa because of treatment - now a guest wants to improve their health, prevent the disease, and feel as on vacation. Health tourism ranges from classical natural healing factor, to other components: wellness contents, healthy nutrition, sports, entertainment,...

Managment vision Constant improvement of products Investments for guest's satisfaction Siynergy of medicine and wellness Qualified, young and dynamic team In step with global trends Interpersonal relations From the hospital to the destination

Improving software Continuous education of personnel:  specialization (internal medicine, physiotherapy, gynecology...)  subspecialization (endocrine, gastroenterology, nutrition, cardiology)  other forms of education (conferences, seminars, courses, fairs,...)  mandatory courses of Russian and English for all employess

Improving software Results offinvestment in human resources:  40 specialists and subspecialists  100 health workers  150 employees in administrative, technical and hospitality services.  Professional associates - professors of the Medical Faculty in Belgrade, Nis and Kragujevac.

Improving hardware  Investments:  Reconstruction of Merkur new, Sveti Djordje, Merkur old, Sumadija lux, Thermomineral buildina  Construction of economat building  Setting the solar panels  New mineral water wells –Topla voda and Sneznik  Quality standards (ISO and HACCP)  Information system (medical and reservation software networking...)

Improving hardware  Investment in equipment  Contract with the state:  Institution No 1 for treatment of diabetes  Expanded indication - physical (neurological, orthopedic and rheumatic diseases)  Hiperbaric chamber  Creating a medical package:  General medical board,  Gastro package,  Living with diabetes,  Lady life,  Linea Life,  Move without pain,  Fast diagnostic,  VIP packages  Care of the elderly

WELLNESS

Development turning point of Merkur In 2005 opening Fons romanus – the first wellness center in Serbian spas Promoting the concept and meaning of wellness. 600 m 2 of relaxation and harmony of body and mind. In 2007 construction of 2 nd phase Today: Offer customized for modern guest Natural healing factor, Authentic atmosphere, Professional medical staff, Complete service.

THE FIRST AQUA CENTER In 2006 opening Aqua center Waterfall – the first in Serbian spas Indoor swimming pool with thermomineral water area of ​​1000 m 2 Whirlpool for 10 people Cannons for underwater massage Body jet, geysers, waterfalls, massage showers... Fitness center Merkur Gym

Peloid center Limus Romanus In 2011 opening Peloid center Limus Romanus Introductioning new services: curative mineral mud therapy in medical and cosmetic purposes Wellness Award Award for the innovation

Balneo center Fons Medicus   In 2012 completely renovated balneotherapy center   Exclusive ambience for treatment of urogenital tract with mineral water under the supervision of medical team   enemas   Vaginal spraying   Unique treatment in this part of Europe

OFFER FOR XXI CENTURY

Medical Aesthetic Center year opening Center for Medical Aesthetic Synergy of medicine, wellness, accomodation, trainings and fun Exclusive, unique in Serbia Programs: weight balancing, body reshaping, anticellulite and relax programs. To the end of the year: dental and esthetic surgery.

Characteristics of Medical Aesthetic Center   Personalization - each patient gets   own therapy program,   physical activity and   menu.   Supervision of professional medical team   Geographical locality - use the benefits of Vrnjacka Banja and nutrition based on organic foods

Comparative advantages Medical Aesthetic Center The patient defines goals, results ie. desired condition The doctor makes a program based on the wishes and health status Center guarantees the achievement of results Staying patient is a combination of medicine, education, and entertainment The patient feels a "royal", respected, cared, relaxed

Merkur today Annually more than guests, overnight stays New guests structure: high-payment guest younger population prevention, not only treatment Season - 12 months Increasing: commercial income number of foreign guests Loyalty club Promotional strategy Constant two-way communication with target audiences Interactive Merkur's brend face an actor Dragan Nikolic

LEADER IN SERBIAN SPAS

Merkur tommorow Leader in fields of medicine and wellness Regional and European Center for treatment of diabetes. Leader in field of medical aesthetics Reaching the highest international standards in prevention, treatment and rehabilitation. Synonyim for verified and successful business.

THANK YOU FOR YOUR ATTENTION! mr.sc.med Dejan Stanojevic Director of Special Hospital Merkur, Vrnjacka Banja