Supporting SME Innovation Modern Universities Research Group Sept 2012 Prof Chris Birch University of Greenwich Business School Centre for Innovation, Imagination and Inspiration

Project Funding won: All 50% match funded – gross figures shown – all innovation / enterprise related – FLASH - £1m ( – GLA multi-agency partnership) – New Deal Innovation (NDI) - €1.2m ( – Inter-Reg - Manche) – Building an Enterprise Network for an Efficient Innovation Training System – (BENEFITS) - €1.3m ( – Inter-Reg - Manche)

Flash Focus Managed by the Institute of Sustainability (IoS) – conceived pre-crash – emerged post crash – working in a different world! Three inter-related strands of deliverables for UoG – Innovation Workshops – Innovation Vouchers – Sectoral Networking Our targets – complex! – Primary and Secondary outputs, interlinked and generally not understood! – Essentially, 200 active and recorded interventions (minimum 12 hours) with London-based SMEs – My challenge – to build a sustainable model beyond the project and one that impacted on our other core agendas

Workshops: We have run >500 attendances - >200 SMEs – just running a further 16 and will achieve > 100 more (new) SMEs This has given us replicable process, content and models that we can use with other projects / commercially Enabled us to build durable relationships with SMEs where we are seen to support and add value to their businesses

Creating Market distinctiveness through Innovative USP’s Innovation Management Using “Pull” Thinking Practical ways of using innovation when business planning Being innovative to create effective marketing on a budget Innovative ways of winning meetings and events for your venue Being Innovative in recruitment and selection Innovatively branding your organisation Information informed innovative marketing Producing better marketing support material - on and offline Effective talent management is crucial to the innovation process Innovation through digital accounting Planning for the financing of Innovation Innovation is a State of Mind Agile Innovation Leadership Building on the Olympic legacy Using technology to create innovative costing and pricing models Made to measure problem solving Effective innovation requires creative communication Innovative sales strategies Ensuring legal compliance with New Marketing Communications Innovative and effective PR for SMEs Managing the Innovation Change Process New Wave Marketing Communications to minority groups Preparing budgets to support Innovation Opening International Markets Effective Presentation and Communication Skills Innovative business communications using Link-ed in and Twitter Examples of Workshops

Workshops to help your business innovate & grow These two days’ NEW workshops at University of Greenwich Business School Hamilton House, Greenwich are for instant results! Sept-Oct 2012 topics include: LinkedIn, Twitter & Presenting for selling Practical Innovation & Leadership to grow Developing a social enterprise Using image for branding & make it happen Project Management & Techniques Problem Solving Leadership & Getting results Video for selling & editing techniques Better Marketing & effective campaigns Examples of Workshops

Innovation Vouchers: Offered to those attending workshops – and some others too … Demand-led, based on a specific business need – the project was defined and refined between our BDM and the company Allowed for 3 days of funded direct academic input / engagement, (nominally) 3 days of preparation and write-up The Case Study (see examples) The impact: – On the business – On the University / Business School (KTPs, Curriculum, Research, Income, Employability, Entrepreneurship, Brand, our academic staff) – Future funding / bids

What is a University?! K K creation application dissemination Training Education FunctionFreedom TeachingLearning ResearchEnterprise Business Societal

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