Page 1 NSF STC Industry/University Cooperative Research Centers IUCRC Marketing & Recruiting Survey, Descriptive Data Data collected in May-June 2005 Report prepared for NSF-IUCRC Annual Meeting, January, 2006

Page 2 NSF STC Industry/University Cooperative Research Centers Motivation Recruitment of new members is one of the most, if not the most, important challenge a CD confrontsRecruitment of new members is one of the most, if not the most, important challenge a CD confronts A variety of factors probably affect the success of member recruitment effortsA variety of factors probably affect the success of member recruitment efforts –Marketing strategy used by the center –Center Characteristics –Industry Characteristics –Firm Characteristics (e.g., size, strategy, decision making) –Individual Characteristics: Attitudes, beliefs etc. of the firm representative Marketing is the only factor the center has direct control overMarketing is the only factor the center has direct control over

Page 3 NSF STC Industry/University Cooperative Research Centers Purpose Identify which advertising, marketing and recruiting strategies directors currently use, and which they think are most effective.Identify which advertising, marketing and recruiting strategies directors currently use, and which they think are most effective. A follow-up phase of research will involve industry firms that either joined, remain undecided, or did not join an IUCRC.A follow-up phase of research will involve industry firms that either joined, remain undecided, or did not join an IUCRC.

Page 4 NSF STC Industry/University Cooperative Research Centers Overview Web-based surveyWeb-based survey 15+ minutes15+ minutes Pilot tested with directors and evaluatorsPilot tested with directors and evaluators Fielded in May 2005Fielded in May 2005

Page 5 NSF STC Industry/University Cooperative Research Centers Sample 47 responses47 responses –Response rate: 55% –41 different centers were represented. »36 were currently active (plus 3 retired; 1 new/ re-competed; and 1 Science & Technology Center) » 25 reported to be multi-site centers; 16 reported to be single site centers Sample characteristics (Source: IUCRC program evaluation database.)Sample characteristics (Source: IUCRC program evaluation database.) 2004 data Single sites (n ~ 14) Multi-sites (n ~ 20) MeanSDMeanSD Start funding year Member count New members Faculty scientists Center total funding M2.4M1.8M2.1M

Page 6 NSF STC Industry/University Cooperative Research Centers Relationship Development Model Influenced the survey designInfluenced the survey design InitiationEstablishmentDevelopmentMaintenance Dormant Termination Rao, S. & Perry, C. (2002). Thinking about relationship marketing: Where are we now? The Journal of Business and Industrial Marketing, 17 (7), pp 598 –614.

Page 7 NSF STC Industry/University Cooperative Research Centers Director Experience 24) How would you describe your professional experience prior to becoming a center/site director? (n=46) –61%: Most of prior career in academia –24%: A balance of academia and industry or entrepreneurship –15%: Most of prior career in industry or entrepreneurship Mean Std Dev Range 22) For how many years have you served as a center/site director, whether in your current role or as the director of a similar center/site? – 25 23) On average, how many hours per month do you dedicate to recruitment activities? – 80

Page 8 NSF STC Industry/University Cooperative Research Centers Marketing Plans 19) Does your center/site have a formal, written marketing plan? (n=47) –9% Yes 20) Does your center/site set formal goals for the recruitment of new industry members? (n=47) –34% Yes 21) Aside from staff time, about how much does your site have budgeted for recruiting in the current year? (n=36) –Mean: $6,917 –Median: $5,000 –Std dev: $9,741 –Range: $0 - $50,000

Page 9 NSF STC Industry/University Cooperative Research Centers Identifying potential members 1) Consider how your center/site identifies potential industry members. How effective have you found the following activities in generating leads for new members? ITEM TEXT % use Mean g) Networking through your own personal contacts 98%3.83 h) Networking through other site stakeholders (e.g., IAB members, faculty) 96%3.18 d) Presenting at scientific meetings or conferences 94%2.89 b) Sponsoring industry-related events (e.g., seminars) 83%2.59 a) Advertising in trade journals or trade websites 4%2.50 c) Presenting at tradeshows 40%2.37 f) Doing PR like news releases and general media coverage 60%2.36 e) Publishing articles in trade journals or trade websites 68%2.22 j) Building traffic on your center/site’s website 89%2.05 i) Sending out direct mailings with center/site information 68%2.00 Scale 4= highly eff. 3= Moderately eff. 2= Somewhat eff. 1= Not at all eff. 0= Do not use

Page 10 NSF STC Industry/University Cooperative Research Centers Marketing activity outcomes r =.012 between the number of different marketing activities (count of Q1a-Q1j) and the number of new leads generated (Q2).r =.012 between the number of different marketing activities (count of Q1a-Q1j) and the number of new leads generated (Q2). On average, 72% of new leads emerge from existing relationships (Q3 / Q2).On average, 72% of new leads emerge from existing relationships (Q3 / Q2). Mean Std Dev Range 2) Over the past 12 months, about how many new leads for membership has your center/site been able to generate? – 40 3) Over the past 12 months, about how many of those new leads emerged from existing relationships, whether through your own personal network or the network of another center/site stakeholder? – 35

Page 11 NSF STC Industry/University Cooperative Research Centers Marketing Tools 4) How effective are the following marketing materials, documents or similar information pieces at communicating the strengths of your center/site? ITEM TEXT % use Mean 4e) List of members/ industry partners 100%3.04 4k) A website for the center 94%2.93 4b) Abstracts of current research projects 94%2.91 4a) Center brochure 92%2.72 4d) Document with the mission/ vision of the center 100%2.62 4h) Full text technical reports or publications 83%2.62 4c) Document with an overview of member benefits 96%2.60 4g) References to Center technical reports or publications 94%2.49 4j) Description and/or images of center facilities including equipment 71%2.47 4f) List of primary investigators 94%2.43 4i) Center newsletters 57%2.38 Scale 4= highly eff. 3= Moderately eff. 2= Somewhat eff. 1= Not at all eff. 0= Do not use

Page 12 NSF STC Industry/University Cooperative Research Centers Recruiting approaches 6) For those organizations interested in learning more about your center/site, how effective have you found the following approaches at securing new members? ITEM TEXT % use Mean 6a) Visiting the organization 98%3.50 6c) Hosting organization representatives at your site during non- IAB meeting times 96%3.43 6b) Visiting the organization with some of your scientists 85%3.41 6d) Hosting organization representatives at your site during an IAB meeting 83%3.21 6e) Meeting with organization representatives at a neutral location (e.g., breakfast, lunch venue) 85%2.51 6f) Holding conference calls with organization representatives 80%2.43 Scale 4= highly eff. 3= Moderately eff. 2= Somewhat eff. 1= Not at all eff. 0= Do not use

Page 13 NSF STC Industry/University Cooperative Research Centers Recruiting responsibilities 7) To what degree are the following individuals or groups actively involved in the recruitment of industry members? ITEM TEXT % Involved (>0) Mean a) Yourself 100%3.80 b) Faculty PI's 98%2.51 c) IAB members 96%2.18 f) Directors from other sites 63%2.38 g) Consultant or staff member dedicated to recruitment 43%2.53 e) University administration 52%1.17 d) Graduate students 65%1.43 Scale 4= To a great extent 3= To a moderate extent 2= To some extent 1= To a little extent 0= Not at all

Page 14 NSF STC Industry/University Cooperative Research Centers Multi-site center recruiting [If your site is part of a multi-site center, please answer item 9] 9) Which of the following best describes how your multi- site center handles recruiting? (n=32) –50%: Each site handles recruiting independently of other sites –25%: Each site establishes their own leads, but other sites help 'sell' the center –25%: Sites work closely together throughout the recruitment process

Page 15 NSF STC Industry/University Cooperative Research Centers Recruiting Success RatesMean Std Dev Range 10a) Over the past 12 months, about how many organizations have you been actively pursuing for membership in your center/site? – 30 10b) Of those organizations you've been actively pursuing over the past 12 months, about how many have committed to membership in your center/site? – 18 10c) Of those organizations you've been actively pursuing over the past 12 months, about how many remain undecided about membership? – 18 10d) Of those organizations you've been actively pursuing over the past 12 months, about how many have explicitly turned down membership? – 16 On average, directors reported a 29% success rate in recruiting new members (Q10b / Q10a), and a 15% rejection rate (Q10d / Q10a).On average, directors reported a 29% success rate in recruiting new members (Q10b / Q10a), and a 15% rejection rate (Q10d / Q10a).

Page 16 NSF STC Industry/University Cooperative Research Centers Acceptance factors 11) Consider those organizations that have decided to join the center/site recently. In your opinion how important were the following factors to their making an affirmative decision? ITEM TEXT MeanSD % Top3 11a) Relevance of research to organization needs % 11b) High probability of future knowledge and technology transfer benefits % 11g) Success of past Center/PI research accomplishments % 11d) Quality of facilities and equipment % 11k) Access to PIs for informal consulting % 11e) High financial leveraging provided by your center/site % 11f) Complimentary interests with IAB members % 11c) Quantity and/or quality of graduate students to recruit % 11i) Center/site's association with NSF % 11m) Existing ties or relationship with the university % 11j) Opportunity to participate in setting industry standards % 11h) Proximity of the organization to the center/site % 11l) Opportunity to showcase new equipment at the center/site % Scale 4= Very important 3= Important 2= Somewhat imp. 1= Not important. 0= Not sure Total respondents N= 47

Page 17 NSF STC Industry/University Cooperative Research Centers Rejection factors 14) Consider those organizations that explicitly turned down membership or remain undecided. In your opinion, how important do you think the following factors were in their failure to join? ITEM TEXT MeanSD % Top3 14d) Cost of membership fee % 14i) Concerns about IP and licensing rights % 14l) Conflicting opinions within the organization about joining % 14j) Organization research priorities are very short term % 14k) Organization representative did not have access to real decision makers % 14a) Lack of relevance of research to organization needs % 14f) Conflicting interests with IAB members % 14m) Center/site not on organization's preferred university list % 14n) Organization able to obtain research from another center or research group cheaper/easier % 14e) Limited financial leveraging provided by our center % 14h) Distance of the organization from center/site % 14b) Limited quantity and/or quality of graduate students to recruit % 14c) Limitations of our facilities and equipment % 14g) Lack of a research track record % Scale 4= Very important 3= Important 2= Somewhat imp. 1= Not important 0 = Does not apply Total respondents N= 29

Page 18 NSF STC Industry/University Cooperative Research Centers Changes to membership structure 17) Has your center made any changes to membership format or structure (like adding tiered membership) or offering special services (like testing) that have helped build your membership? (n=44) 27% Yes27% Yes (See Appendix for verbatim comments to this item)(See Appendix for verbatim comments to this item)

Page 19 NSF STC Industry/University Cooperative Research Centers Recruiting Government Agencies 18) Has your center/site tried to recruit government agencies or research groups in the past? (n=47) –89% Yes [If 18 = Yes] 18a) Is your center/site's recruitment process for government agencies different from your efforts to recruit member firms? (n=41) 32% Yes32% Yes (See Appendix for verbatim comments to this item)(See Appendix for verbatim comments to this item)

Page 20 NSF STC Industry/University Cooperative Research Centers Appendix Verbatim comments

Page 21 NSF STC Industry/University Cooperative Research Centers Item 1- Other ways to identify prospects IAB member-sponsored activities such as workshops, 2) providing survey research for building ownersIAB member-sponsored activities such as workshops, 2) providing survey research for building owners Everything that we do originates from personal contacts. The Director must keep his feet on the road. As there is no real budget for other types of recruiting, we don't. My feeling is that "cheap" advertising or mailings make the Center look poorly.Everything that we do originates from personal contacts. The Director must keep his feet on the road. As there is no real budget for other types of recruiting, we don't. My feeling is that "cheap" advertising or mailings make the Center look poorly. Focused WorkshopFocused Workshop Frequent responses to inquiries through Penn State's Industrial Research OfficeFrequent responses to inquiries through Penn State's Industrial Research Office Getting help from active members in recruiting companies they deal withGetting help from active members in recruiting companies they deal with Getting the Engineering Schools Development Office to contact companies for us.Getting the Engineering Schools Development Office to contact companies for us. Holding Open Houses for prospective sponsorsHolding Open Houses for prospective sponsors Hosting sessions for prospects along with faculty to discuss prospect's problems they need help on.Hosting sessions for prospects along with faculty to discuss prospect's problems they need help on. Inviting companies to visit our universityInviting companies to visit our university Participation in local or regional activitiesParticipation in local or regional activities

Page 22 NSF STC Industry/University Cooperative Research Centers Item 1- Other ways to identify prospects (2) Networking at technical meetingsNetworking at technical meetings Networking through contacts of Center sponsors and faculty far and away produces the best resultsNetworking through contacts of Center sponsors and faculty far and away produces the best results Organize workshopsOrganize workshops Organizing center-sponsored conferencesOrganizing center-sponsored conferences Organizing Workshops and TutorialsOrganizing Workshops and Tutorials Participating in related technical society activities; Writing proposals with industry partnersParticipating in related technical society activities; Writing proposals with industry partners Recruit past members with new employeesRecruit past members with new employees respond to industry need for consulting and then turning this into opportunity to gain a new sponsorrespond to industry need for consulting and then turning this into opportunity to gain a new sponsor Responding to any and all invitation to give a talk at a professional meeting of colleagues.Responding to any and all invitation to give a talk at a professional meeting of colleagues. Website is keyWebsite is key

Page 23 NSF STC Industry/University Cooperative Research Centers Item 4: Other marketing tools Attendance at Standards committee meetings (ASME)Attendance at Standards committee meetings (ASME) Branding via multi-year, multi-site use of unique logoBranding via multi-year, multi-site use of unique logo Center presentation delivered on-site to potential sponsorsCenter presentation delivered on-site to potential sponsors Center prospectus and overview Power Point sent via to contactsCenter prospectus and overview Power Point sent via to contacts Getting publications in trade magazinesGetting publications in trade magazines I use a PowerPoint presentation that is targeted for recruiting. I make this available to others who might be visiting companies. However, there is a real need for increased funding for marketing.I use a PowerPoint presentation that is targeted for recruiting. I make this available to others who might be visiting companies. However, there is a real need for increased funding for marketing. Information and videos on Center unique simulator research facilityInformation and videos on Center unique simulator research facility Informational CDInformational CD Most important is the web siteMost important is the web site Reprints from publications, providing survey research for building owners, CDs with sample reportsReprints from publications, providing survey research for building owners, CDs with sample reports Reprints of publicationsReprints of publications Talking about center membership during recruiting visits to the school form companiesTalking about center membership during recruiting visits to the school form companies Visits to companies in addition to our own workshop and tutorialsVisits to companies in addition to our own workshop and tutorials Website is proving to work best.Website is proving to work best.

Page 24 NSF STC Industry/University Cooperative Research Centers Item 6: Other recruiting approaches Use existing members to recruit new onesUse existing members to recruit new ones Attending International professional meeting!Attending International professional meeting! Invitations to participate in tele-seminars.Invitations to participate in tele-seminars. Doing "free" demonstration research projects, to establish credentials and goodwill.Doing "free" demonstration research projects, to establish credentials and goodwill. When visiting our location meetings w/ students as well as faculty is very beneficial.When visiting our location meetings w/ students as well as faculty is very beneficial.

Page 25 NSF STC Industry/University Cooperative Research Centers Item 8: Others involved in recruiting CATT (New York State Center of Excellence at Poly)CATT (New York State Center of Excellence at Poly) Primarily Center DirectorsPrimarily Center Directors Local "public interest" group participants, like Asthma CoalitionLocal "public interest" group participants, like Asthma Coalition Director of Centers and Institutes at EMUDirector of Centers and Institutes at EMU Executive director -- does no researchExecutive director -- does no research Our center has a "director of communications and partner relations" tasked with recruitment.Our center has a "director of communications and partner relations" tasked with recruitment.

Page 26 NSF STC Industry/University Cooperative Research Centers Item 13: Other acceptance factors Because others joined.Because others joined. Collaboration with industry & government, education & student contact, networkingCollaboration with industry & government, education & student contact, networking Economic climateEconomic climate Health of candidate companies. How tight is their budget?Health of candidate companies. How tight is their budget? Linkage with organization's strategic plansLinkage with organization's strategic plans Membership of other government agencyMembership of other government agency MIPR. The ability to transfer funds using MIPRsMIPR. The ability to transfer funds using MIPRs Networking-new business contactsNetworking-new business contacts Networking with other IAB membersNetworking with other IAB members Not mentioned, but possibility to hire grads.Not mentioned, but possibility to hire grads. Quality and Reputation of the Faculty Involved at the CenterQuality and Reputation of the Faculty Involved at the Center Quick turn-around on industry requests; outreach to companies' customersQuick turn-around on industry requests; outreach to companies' customers Recruiting international level companies,competitors also structure to the membership, companies interested in materials,devices and systemsRecruiting international level companies,competitors also structure to the membership, companies interested in materials,devices and systems Track record of working with industryTrack record of working with industry

Page 27 NSF STC Industry/University Cooperative Research Centers Item 16: Other rejection factors It was almost all about the money. Hard times in Detroit....It was almost all about the money. Hard times in Detroit.... Company policy does not support affiliate programsCompany policy does not support affiliate programs Some companies prefer to pay for contract research specific to their product portfolioSome companies prefer to pay for contract research specific to their product portfolio Ability to commit long term funding from industryAbility to commit long term funding from industry Government politics-as where FDA is putting its $s, or Natick-they sell what makes them look good.Government politics-as where FDA is putting its $s, or Natick-they sell what makes them look good. Only support local universityOnly support local university Complications of Membership Agreement requirements, per I/U CRC standardsComplications of Membership Agreement requirements, per I/U CRC standards

Page 28 NSF STC Industry/University Cooperative Research Centers Item 17: Changes to membership structure We have a complimentary testing facility available but not directly to my CACCWe have a complimentary testing facility available but not directly to my CACC Membership payments "in kind" (e.g., equipment suppliers) are being discussedMembership payments "in kind" (e.g., equipment suppliers) are being discussed Expanded to 3 levels of membership.Expanded to 3 levels of membership. We have guaranteed new sponsors that they will get a research project. Veteran sponsors have no such guarantee.We have guaranteed new sponsors that they will get a research project. Veteran sponsors have no such guarantee. Explicitly guarantee that a new member will receive the project of their choiceExplicitly guarantee that a new member will receive the project of their choice 3-tiered membership. Offered workshop based on training provided to FDA.3-tiered membership. Offered workshop based on training provided to FDA. Provide samples for testing to members. Do instrumental analysis on samples from company.Provide samples for testing to members. Do instrumental analysis on samples from company. We have established a tiered membership, became multi-site, but most importantly we changed our focus to meet the interest of new members.We have established a tiered membership, became multi-site, but most importantly we changed our focus to meet the interest of new members. Introduced an associate membership status that gives organizations additional flexibility in interacting with usIntroduced an associate membership status that gives organizations additional flexibility in interacting with us Allowing IAB Chair to "broker" multiple, outside small company investments into full Member fee for common action within Center prospectusAllowing IAB Chair to "broker" multiple, outside small company investments into full Member fee for common action within Center prospectus Three levels, 1) full membership 2) A/E/C sector firms may join for 1/3 full fee, or 3) A/E/C sector firms may form teams of 5 firms that share full feeThree levels, 1) full membership 2) A/E/C sector firms may join for 1/3 full fee, or 3) A/E/C sector firms may form teams of 5 firms that share full fee Tiered Structure: $50K Full Membership, $25K Pre-IP CompaniesTiered Structure: $50K Full Membership, $25K Pre-IP Companies We have a tier structure based on $35K for non sbir eligible companies and $10K for SBIR-eligible companiesWe have a tier structure based on $35K for non sbir eligible companies and $10K for SBIR-eligible companies

Page 29 NSF STC Industry/University Cooperative Research Centers Item 18: Recruiting government agencies Focuses on access to industrial needs rather than solving problems of a particular sponsoring companyFocuses on access to industrial needs rather than solving problems of a particular sponsoring company I would let them participate at a lower membership costI would let them participate at a lower membership cost IP issues are differentIP issues are different It is difficult to get past the procurement issues. We typically employ MIPR's, however NSF does not make the use of MIPR's easy.It is difficult to get past the procurement issues. We typically employ MIPR's, however NSF does not make the use of MIPR's easy. Joint research is emphasizedJoint research is emphasized Mostly through direct research contactsMostly through direct research contacts NHTSA will likely join as a non-voting member through a cooperative research agreement. Very difficult to get this through the lawyers.NHTSA will likely join as a non-voting member through a cooperative research agreement. Very difficult to get this through the lawyers. Signing of membership agreement is waived for government agenciesSigning of membership agreement is waived for government agencies Some federal agencies prefer grants.Some federal agencies prefer grants. Transfer of funds through use of the MIPR.Transfer of funds through use of the MIPR. We are more flexible in handling membership fee.We are more flexible in handling membership fee. We emphasize how the membership fee payment can be simplified via a MPPIR through NSF.We emphasize how the membership fee payment can be simplified via a MPPIR through NSF.

Page 30 NSF STC Industry/University Cooperative Research Centers Open Comments on effective recruiting practices Finding the right person to champion the center. Our members are very committed. We have champions in other companies but they haven't been able to turn their efforts into $$.Finding the right person to champion the center. Our members are very committed. We have champions in other companies but they haven't been able to turn their efforts into $$. Statistics about the number of center supported graduates and the companies where they found employment after graduationStatistics about the number of center supported graduates and the companies where they found employment after graduation Only a dedicated and active effort produces positive results.Only a dedicated and active effort produces positive results. The CFSP is a new multi-university I/UCRC established in October we established an intensive mailing and telecon system to obtain our initial 18 members. The most important factor in recruiting membership is the one-on-one interaction with potential members -especially at conferences and symposia- for a multi- university site such as ours - coordination between existing sites to avoid overlapping contact was essential - we presented a unified program which showed how membership at one university was really a membership at all universities -- we split the potential members into targeted groups for each site university that were then actively pursued..The CFSP is a new multi-university I/UCRC established in October we established an intensive mailing and telecon system to obtain our initial 18 members. The most important factor in recruiting membership is the one-on-one interaction with potential members -especially at conferences and symposia- for a multi- university site such as ours - coordination between existing sites to avoid overlapping contact was essential - we presented a unified program which showed how membership at one university was really a membership at all universities -- we split the potential members into targeted groups for each site university that were then actively pursued.. If one wants to sell shoes you must have the best shoes in the world. We have to not only sell memberships but we have to have something to sell. We have always recruited PIs from all over the country-the best science and the best PIs!-that is what sells!If one wants to sell shoes you must have the best shoes in the world. We have to not only sell memberships but we have to have something to sell. We have always recruited PIs from all over the country-the best science and the best PIs!-that is what sells! From conferences you can see what companies are attending, what level of research a company does and how far reaching that research is, also companies that sponsor meetings and seminars will have a more generous out look and would see value in an IUCRC.From conferences you can see what companies are attending, what level of research a company does and how far reaching that research is, also companies that sponsor meetings and seminars will have a more generous out look and would see value in an IUCRC.

Page 31 NSF STC Industry/University Cooperative Research Centers Open Comments on effective recruiting practices (2) Access to students for internships and employmentAccess to students for internships and employment Need a MAJOR common mission, and intense multi-year effort, to create sustainable Center membership base-- and then I/U CRC program requires shifting from that every 5 years--- leading to Center "fatigue" [ as anticipated by "not to be perceived as an 'entitlement'" philosophy ].Need a MAJOR common mission, and intense multi-year effort, to create sustainable Center membership base-- and then I/U CRC program requires shifting from that every 5 years--- leading to Center "fatigue" [ as anticipated by "not to be perceived as an 'entitlement'" philosophy ]. It is getting harder, as more and more companies try to focus their external funds on specific, directed projects.It is getting harder, as more and more companies try to focus their external funds on specific, directed projects. The combination of the GMO controversy (that makes commercial use of our results with transgenic trees risky), a less than expected rise in economic importance of poplar trees that we study, and mergers/buyouts/restructuring among the few major forest industries that had a long term research vision that extended to biotech, has made it very difficult to recruit new members. Most of the plant biotech sector, including research, is in economic decline...not growth. Thus we have not made recruitment a major goal as we know our prospects for success are limited. The very difficult IP and regulatory regimes for GMO crops are further, major disincentives to industry to join. WE hope to survive to find better times, but our funding is at or below I/UCRC minimum levels already.The combination of the GMO controversy (that makes commercial use of our results with transgenic trees risky), a less than expected rise in economic importance of poplar trees that we study, and mergers/buyouts/restructuring among the few major forest industries that had a long term research vision that extended to biotech, has made it very difficult to recruit new members. Most of the plant biotech sector, including research, is in economic decline...not growth. Thus we have not made recruitment a major goal as we know our prospects for success are limited. The very difficult IP and regulatory regimes for GMO crops are further, major disincentives to industry to join. WE hope to survive to find better times, but our funding is at or below I/UCRC minimum levels already. We've given up recruiting into a consortium like entity...it doesn't work any longer, the chemical industry has changed and there is not a great overlap with our research agenda...start up companies and special one-on-one relationships with companies is our focus...We've given up recruiting into a consortium like entity...it doesn't work any longer, the chemical industry has changed and there is not a great overlap with our research agenda...start up companies and special one-on-one relationships with companies is our focus... Would like to know/learn more about other centers marketing and recruiting programs.Would like to know/learn more about other centers marketing and recruiting programs.

Page 32 NSF STC Industry/University Cooperative Research Centers Acknowledgements Support for this project provided by the NSF IUCRC and the NSF STC programsSupport for this project provided by the NSF IUCRC and the NSF STC programs