Steering the Enrollment Ship: A Guide to Collaborating in Recruitment & Retention Efforts Kate Howard, The University of Memphis Destin Tucker, The University of Memphis

Know the Ropes: Who We Are Recruitment & Orientation Services Initial point of contact for prospects: – Phone, , College Fairs, Campus Tours, Special Events New Student Orientation – Orientation Programming for all new undergraduates Retention – Student Employees & Ambassadors, ACAD Instructors, Welcome Week & Convocation Committees, Parent Programming, Ad-Hoc Committees, Faculty/Staff Advisors

Know the Ropes: Laying the Groundwork Theory “…the growth and development of students is a central goal of higher education.” (Evans et al, 1998) College application process comes at a time when students are “moving in, moving through and moving out” of phases in their lives Brofenbrenner’s Human Ecology Model Funding 2010 Complete College TN Act Outcomes based funding determined by institutional mission. 25 states using performance-based models – 5 more to follow Most Aggressive Model: TN – 100% Outcomes

Know the Ropes: Laying the Groundwork Theory: Chickering’s 7 Vectors Developing competence Managing emotions Moving through autonomy toward interdependence Developing mature interpersonal relationships, Establishing identify Developing purpose Developing integrity Application Students enter college at different stages Familiarity with all of the vectors in order to meet students at their level of competence Helps to determine how & what to showcase students through admission & retention practices

Know the Ropes: Who should be your first mate(s)? 1.Determine Key Stakeholders 2.Create Buy-In 3.Communicate 4.Involve Admissions Counselors AVP Student Affairs / Dean of Students Assistant Director Honors Program

Know the Ropes: Key Stakeholders Faculty Advisors Deans & Directors Current Students Physical Plant College Recruitment Staff Financial Aid & Scholarship Enrollment Services EVERYONE! (Recruitment & Retention is everyone’s responsibility)

Know the Ropes: Who should be your first mate(s)? Create Buy-In Recruitment Advisory Committee – Associate Dean of College of Arts & Sciences – Director of Student Services of College of Engineering – Vice President of Marketing & Communications – Transfer Advisor – Director of Admissions – Assistant Director Center for Academic Retention – Dean of Graduate School – AVP Student Affairs/Dean of Students

Know the Ropes: Who should be your first mate(s)? Create Buy-In Orientation Advisory Committee – Director of Recruitment – Director of Residence Life – Vice President of Marketing & Communications – Academic Advisor – Engineering Faculty Member – Associate Dean of Students of Multicultural Affairs – Transfer Center Representative – Assistant Vice President for Student Development

Batten Down the Hatches: Ensuring Smooth Processes Provide Clear Guidelines (Communication is KEY!) – What is everyone’s role? Set-Up Message Timeframe – Best Methods of Delivery Social Media Panels Information Fair Presentations / Special Interest Break-Outs

Batten Down the Hatches: Avoid Shipwreck Events – Design a comprehensive program that meets students’ individual needs! – Requires all parties represented – Need all facilities available Building Relationships: Admissions Counselors, Faculty & Staff – Key Contact Lists – Ensure an understanding of the processes – Encourage & model 24 hours or less in responding to s, phone calls – Social Media- if you use it, you have to respond

Batten Down the Hatches: Common Pitfalls Bureaucracy – Health Forms – Registration Holds Technology – Test, test, test – “What can go wrong will go wrong”

Final Port: How to get to the end goal Involve the right people at the right time! – Recruitment is just the start! – New Student Orientation – First Year Seminar – Sophomore Slump – Student Involvement Programming – Academic Internships – Study Abroad Experiences

Final Port: Questions Kate Destin

Reference List Complete College America. (2014). uccess uccess Evans, N. J., Forney, D. S., & Guido-DiBrito, F. (1998). Student Development in College. Jossey-Bass: San Francisco, CA. Renn, K. A. & Patton, L. D. (2011). The Development of Student Affairs. In J. H. Schuh, S. R. Jones, S. R. Harper and Associates (Eds.), Student Services: A Handbook for the Profession (pp ). Jossey-Bass: San Francisco, CA. Tennessee Higher Education Commission Outcomes ‐ Based Funding Formula (n.d.) ula/1-Outcomes%20Based%20Formula%20Narrative%20- %20for%20website.pdf ula/1-Outcomes%20Based%20Formula%20Narrative%20- %20for%20website.pdf

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