Proprietary and Confidential S TRONG V IEW M ARKETING S ERVICES TAKING YOUR MOBILE.

Proprietary and Confidential New mobile activations on December 24 th, 2012 DID YOU KNOW THERE WERE

Proprietary and Confidential …OR THAT of mobile readers do so in the bathroom… …Hmmm …Hmmm

Proprietary and Confidential F ACT IS : M ORE P EOPLE ARE R EADING E MAIL ON M OBILE

Proprietary and Confidential A ND 2013 IS THE Y EAR

Proprietary and Confidential MOBILE OPTIMIZATION. WHY SHOULD YOU CARE? 1. Mobile will account for 15 to 65% of opens, depending on your target audience, product and type. 2. An average of 48% of marketers don’t know what percentage of their s are read via a mobile device. 3. If an does not display correctly, 69.7% will delete it immediately % of is now opened on a mobile device % of consumers find reading marketing s on their mobile more difficult than on a PC.

Proprietary and Confidential MOBILE OPTIMIZATION is showing relevant content while ensuring optimal display across devices.

Proprietary and Confidential TYPES OF MOBILE OPTIMIZATION RESPONSIVE STRUCTURE Responsive design uses the same markup languages that you’ve always used for your design. It uses CSS3 media queries to display different layouts of an depending on the size of the viewing screen. You can display or hide elements for a true mobile experience. SCALABLE LAYOUT The simplest, yet most effective way to approach mobile optimization development. A scalable layout starts early in the design process. It is readable and clickable no matter which size environment it is in. It is a single design with only one HTML version. FLUID CONTAINER This layout approach will automatically adapt to the width of the screen the is being viewed on. It relies on no media query. Similar to scalable design, it will wrap copy length to the appropriate width of the screen.

Proprietary and Confidential HOW DO YOU PROCEED? While one option won’t work across all campaigns, it is possible to use techniques from all three optimization options. The question remains. WHAT WORKS BEST FOR YOU?

Proprietary and Confidential H OW O THER B RANDS H AVE TAKEN THEIR MOBILE.

Proprietary and Confidential CASE STUDY – IHG – CROWNE PLAZA OBJECTIVE Develop a platform friendly template that not only zeroes in on the most relevant information displayed on a smartphone, but has the flexibility to use the same design for multiple messages and brands. DESIGN DEVELOP CODE STRATEGY INTEGRATE % Click-Through Rate % Disengagement Rate

Proprietary and Confidential CASE STUDY – IHG – CROWNE PLAZA Click-to-call reservation link Hidden background for quick load Moved social icons to the bottom Text column fits to screen Removed social icons to reduce clutter

Proprietary and Confidential CASE STUDY - CISCO OBJECTIVE Provide a better user experience for Cisco’s monthly newsletter showcasing the latest news, product updates and industry trends. By nature, newsletters use a lot of text and images, typically wrapped into a 2-column layout. Multiple column layouts don’t display well on a mobile device forcing the reader to scroll horizontally. DEVELOPCODEINTEGRATE

Proprietary and Confidential CASE STUDY - CISCO Showed only half of image Hidden background for quick load Secondary content was moved to the bottom Text column fits to screen Removed social icons to reduce clutter

Proprietary and Confidential CASE STUDY – SCRIPPS NETWORKS OBJECTIVE Scripps Network engaged StrongMail with the task of mobile optimizing an campaign for The Travel Network. The end product was a success, as we were able to optimally adjust and/or hide content within a one- column layout that’s easy on the eye and prioritizes the pertinent information for the user. DEVELOPCODE DESIGN 30 % Click-Through Rate

Proprietary and Confidential CASE STUDY – SCRIPPS NETWORKS Centered logo Increased font size Single column for easy read Image fits to screen

Proprietary and Confidential CASE STUDY – VITACOST OBJECTIVE When displayed on a mobile device the desktop version turned out to be difficult to interact with. When shrunk down to 320px, the images and CTA buttons were difficult for the user to engage with. With mobile device penetration stated as one of Vitacost’s largest objectives, it was important to make sure that the mobile experience was optimal across devices. DEVELOPCODEINTEGRATE

Proprietary and Confidential CASE STUDY – VITACOST Increased logo for brand recognition Increased size of social icons Elastic layout adapts to the width of the screen New easy to click navigation bar

Proprietary and Confidential CASE STUDY – STUDENT FLIGHTS DEVELOPCODEINTEGRATE OBJECTIVE Increase sales by mobile optimizing Student Flights daily deals . Leverage all important elements in the , across all devices, while showcasing a clear call-to-action and informing busy students on the go. 35 % Click-Through Rate

Proprietary and Confidential CASE STUDY – STUDENT FLIGHTS Stacked text Increased font size Single column for easy read Image fits to screen Click-to-call reservation link

Proprietary and Confidential CASE STUDY – MCAFEE OBJECTIVE Increase sales by mobile optimizing a software renewal from McAfee. Refocus the most important elements in the and hide the rest while offering a clear call to action and closing the sale. DESIGN DEVELOPCODEINTEGRATE 25 % Revenue 20 % Revenue Per

Proprietary and Confidential CASE STUDY – MCAFEE New background and font color Increased font size Switched from two column to one column layout New element Replaced image

Proprietary and Confidential E MAIL T EMPLATE M OBILE O PTIMIZATION P ACKAGES StandardPremiumAdvanced Mobile Device Penetration Review ✔ New Template Design11 Strategic Review of Content & Hierarchy ✔✔ Implementation in Message Studio ✔✔ Training ✔✔ Dynamic Content Integration ✔✔ # of Mobile/Creative Mock-ups123 Rounds of Revisions122 Render Testing Across OSs ✔✔✔ Delivery of Raw HTML ✔✔✔ Project Management ✔✔✔ ***Responsive coding uses media queries. Only mobile devices that support CSS media query will display the full mobile optimized version: iPhone, iPad, iPod Touch, Android 2.2 Froyo native client, Android 2.3 Gingerbread native client, Android 4.1 Jelly bean native client, Windows Phone 7.5 (Mango), Windows Phone 8, BlackBerry OS 7, Palm web OS 4.5, Kindle Fire (silk) native client, Kindle Fire HD native client. Mobile devices that don’t support media queries will display the desktop version: Android 2.1 Eclair native client, Android Outlook Exchange via native client, Android Gmail app, Yahoo Mail & 2.0 Android app, Microsoft Surface tablet (default native client), Windows Mobile 6.1, Windows Phone 7, BlackBerry OS 5.

Proprietary and Confidential THE MOBILE CHECKLIST ARE YOUR S MOBILE READY? With smartphones and tablets on the rise, it is safe to assume that a large portion of your customers are already viewing your campaigns via mobile devices. If you cannot check off all these statements as “true” you may want to consider revisiting your mobile design. You provide your customers with the most relevant clickable content in a mobile environment. Your width is less than the screen width of the mobile device it’s being displayed on. Your font is at least 13px for text and 25px for headlines. You have touch friendly buttons - a minimum of 29x44px (with 10px padding). Your campaign looks good on both IOS and Android.

Proprietary and Confidential Looking to mobile optimize your campaign? Give us a call. AM - Name Title XXXX AD - Name Title XXXX