MARPHLI Cutting-Edge Issues in Management and Leadership Bradley A. Perkins, MD, MBA Director Office of Strategy and Innovation, CDC Introducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment

Key Questions about Goals Why Goals…Why now? Where did these Goals come from? What are the Goals? How and when can I & my organization work with CDC on these Goals?

Why Goals…Why now? Change: Technology & Communications, Globalization, Science, Demographics, Public expectations, Healthcare costs, Federal deficit Adapt: Futures Initiative Why Goals? To help CDC and its partners adapt to change Why Now? Because we believe that we can accelerate health impact & mitigate risks

Where Did These Goals Come From? June Futures Initiative: –Six Strategic Imperatives –Organizational Changes –Health Protection Goals Fall 2004 – Goal Pilot Teams: Adolescents, Adults, & Preparedness Spring 2005 – Goal Pilot “Trailblazer” Teams: Adolescents, Obesity, Influenza & Preparedness August 2005 – Agency vision for Goals Implementation

Goals Architecture Definitions Goal: A broad description of an intended outcome (performance measure) Objective: A targeted outcome to achieve a goal (performance measure) Strategy: An approach to achieve an objective Action: A specific course of activity that advances the strategy (performance measure)

Goals Architecture Example Healthy Homes Goal: Protect and promote health through safe & healthy home environments. (performance measure) – Objective: Decrease injuries form home health hazards. (performance measure) Strategy: Reduce falls due to home health hazards by building awareness among home buyers & home builders –Action: National campaign to educate older adults about preventing fractures from falls due to home health hazards (performance measure)

What are the Goals? Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World

What are the Goals? Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World

What are the Goals? Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World

What are the Goals? Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World Prevent Detect & Report x 3 Investigate Control Recover x 2 Improve

What are the Goals? Health Promotion Health Protection Health Diplomacy Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World Prevent Detect & Report x 3 Investigate Control Recover x 2 Improve

What are the Goals? Health Promotion Health Protection Health Diplomacy Influenza Anthrax Plague Emerging Infections Toxic Chemical Exposure Radiation Exposure Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World

What are the Goals? Health Promotion Health Protection Health Diplomacy Influenza Anthrax Plague Emerging Infections Toxic Chemical Exposure Radiation Exposure Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Goal Action Plans Goal Action Plans Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World

Goal Action Plans Goal Action Plans Conduct assessment & modeling Identify key collaborative opportunities Identify key gaps Identify research needs Define objectives, strategies & actions with performancemeasures Provide prioritized funding recommendations

How can I be Involved in the Goals? Goal Action Planning Funding & Performance Jun 2006* – Apr 2007 Apr 2007 – Apr 2008 Inventory & Discovery Now – Jun 2006 Inventory of shared CDC & partner activities by goal Inventory of shared performance measures Prioritization of work by contribution to goals Planning for & defining shared performance measures Funding based on prioritization & performance Improved performance over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007

Goal Action Planning Jun 2006* – Apr 2007 Apr 2007 – Apr 2008 Inventory & Discovery Now – Jun 2006 Inventory of shared CDC & partner activities by goal Inventory of shared performance measures Prioritization of work by contribution to goals Planning for & defining shared performance measures Funding based on prioritization & performance Improved performance over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007 How can I be Involved in the Goals? Funding & Performance

Goal Action Planning Funding & Performance Jun 2006* – Apr 2007 Apr 2007 – Apr 2008 Inventory & Discovery Now – Jun 2006 Inventory of shared CDC & partner activities by goal Inventory of shared performance measures Prioritization of work by contribution to goals Planning for & defining shared performance measures Funding based on prioritization & performance Improved performance over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007 How can I be Involved in the Goals?

Goal Action Planning Jun 2006* – Apr 2007 Apr 2007 – Apr 2008 Inventory & Discovery Now – Jun 2006 Inventory of shared CDC & partner activities by goal Inventory of shared performance measures Prioritization of work by contribution to goals Planning for & defining shared performance measures Funding based on prioritization & performance Improved performance over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007 How can I be Involved in the Goals? Funding & Performance

Goal Action Planning Jun 2006* – Apr 2007 Apr 2007 – Apr 2008 Inventory & Discovery Now – Jun 2006 Inventory of shared CDC & partner activities by goal Inventory of shared performance measures Prioritization of work by contribution to goals Planning for & defining shared performance measures Funding based on prioritization & performance Improved performance over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007 How can I be Involved in the Goals? Funding & Performance

Learn More About CDC’s Health Protection Goals

Key Questions About Goals What is the best way to engage you, our Partners, to work with CDC on these Goals?

MARPHLI Cutting-Edge Issues in Management and Leadership Bradley A. Perkins, MD, MBA Director Office of Strategy and Innovation, CDC Introducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment