Marketing & Volunteer Recruitment How to Build Relationships and Foster Opportunity By: Christopher Like

Contact Management Strategy What is it? Why does it matter? Who uses it? How do I use it?

Types Transaction Promotion Relationship Communication

Design & Coding HTML s are here to stay Quick Design Tips Quick Coding Tips How to Test Everything

Marketing Strategy How to Craft the Perfect Volunteer Pitch Consider your Content 60/40% Editorial to Promotion Consider your Audience What do potential/existing Volunteers want to hear about? Consider your Call-to-action What are you encouraging people to do?

Important Factors The time of day Day of the week Subject line Spam-flavored content?

I have Subscribers! (Now what do I do???) Focus on your Content Stick to your marketing Schedule Segment your lists Connect to new media Encourage Feedback

Evaluation Metrics Open Rates Click Through Bounces Spam Reports

Appendix 1 – Helpful Resources Design W3 schools MailChimp SitePoint.com Campaign Monitor Smith-Harmon Management Constant Contact iContact MailChimp Raiser’s Edge eTapestry

Appendix 2 – Helpful Links marketing-guide/table-of-contents/ -marketing-guide/table-of-contents/