Travel and Tourism (T&T) - the world’s largest industry Share of world: % of Total (2000) GDP11.0 Employment8.0 Exports7.9 Capital Investment9.4 A powerful engine for generating jobs and wealth

International Tourist Arrivals 2000 Millions

Share of World Total International Tourist Arrivals 2000 Source: World Tourism Organization (WTO)

Share of World Total International Tourist Receipts 2000 Source: World Tourism Organization (WTO)

Average Receipts Per Arrival 2000 Source: World Tourism Organization (WTO) US $

International Tourist Arrivals % %2641 Year New Zealand Growth Rate India Growth Rate 5.2% 6.4%

International Tourist Receipts % %3296 Year New Zealand Growth Rate India Growth Rate 2.1% 9.6% US$ MLN

In East Asia & Pacific - New Zealand has 1.6% of the Tourist Arrivals Market Share In South Asia India - has 41.2% of the Arrival Market Share

In East Asia-New Zealand has 2.8% of the Regional Tourist Receipts In South Asia -India has 65.8% of the Regional Tourism Receipts

Phenomenal Explosion of Domestic Tourism YearDomestic ,817, ,196, ,082, ,082,442

Average Length of Stay in the Country Country India Canada Brazil France Hong Kong/China Japan Malaysia Singapore(1997) Spain Thailand Days

India - “ A Civilization Alive” Heritage Site Cultural Attractions Beaches / Benchmarks Health And Wellness - Yoga & Ayurveda Shopping Indian Cuisine New Experience - Meditation, Naturopathy

The Indian Tourism Product What’s New ? Infrastructure Air Links Airports Fast Trains Roads And Highways Hotels And Resorts Recreation Facilities e.g. Golf

India - Business Opportunity 5th largest Economy (PPP) High Growth Middle Class Huge Outbound Market - Growth Huge Infrastructure Investment Opportunities 100% FDI Permitted Tax Incentives Available Investment Facilitation System Union Government State Government Single Window System

India A Safe And Secure Destination - I 0.5 Million tourist arrivals September - November 2001 Down turn after 11th September Disaster India Condemns Terrorism No incidents… “ Now we know why terrorism has hit tourism the most. Tourism is a foe of terrorism. Whereas terrorism feeds on intolerance and arrogance, tourism breed tolerance and empathy. Terrorism seeks to erect walls of hatred between faiths and communities. Tourism breaks such barriers. Terrorism detests pluralism, whereas tourism celebrates it. Terrorism has no respect for human life. Tourism pays a tribute to all that is beautiful in nature and human life. Terrorism may have temporarily hit tourism in this metaphorical battle between the two. But tourism will make a major contribution to the eventual defeat of terrorism and all other manifestations of fanaticism”. Shri Atal Bihari Vajpayee Prime Minister of India

India A Safe And Secure Destination - II Constantly Monitoring Tourist Experiences gearing up tourist grievances redressal Tightening airport security Additional; Precautions for Tourist Security Tourist Police Tourist Act Many Thousand Miles / Flying Hours from Afghanistan Friendly, English, Speaking Country Union Government State Government

Steps Taken to Accelerate Tourism Growth - I Reduction in Entry Fee and Passenger Tax for Monuments Over 17,000 additional international air seat capacity Maximizing use of Information Technology For Promotion Touch Screen Information Kiosks

Steps Taken to Accelerate Tourism Growth - II WTO ‘Visit South Asia year 2003’ Up-gradation of Domestic Airlines, better services and increased frequency Communication revolution Increase Hotel Rooms to 1,25,000 by 2002 More Budget for Overseas Marketing Being Restored More Efficient Immigration Faster Processing of Visa By indian Missions Visa On Arrival

Response Present International Security Scenario Restoring Confidence Rejuvenating Marketing Efforts Re-focus on Potential Market Segments Support to Tourism Industry Gearing up of Security Setting of Special Task Force for Crisis Management Monitoring of Visitor Experience

T&T has become a strategic priority for India and New Zealand economic growth A fundamentally new and aggressive approach to tourism development has been adopted

World Travel & Tourism - The Future

East Asia Pacific