Social Media Case Study Washington Capitals. Social Media Sites Facebook Facebook.com/WashingtonCapitals  Main Facebook page of the Washington Capitals.

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Presentation transcript:

Social Media Case Study Washington Capitals

Social Media Sites Facebook Facebook.com/WashingtonCapitals  Main Facebook page of the Washington Capitals  Provides news, photos, contests and special offers.  Official Facebook page of Capitals mascot Slapshot.  Similar to main Facebook with a focus on the mascots events  Special focus on community youth events.  Official Facebook of the Capitals cheerleaders.  Higher focus on pictures and videos of cheerleaders and their practices. Twitter – Get your official Caps updates. Click Here for a list of Game Night Hashtags.Click Here for a list of Game Night Hashtags. – The Caps media relations department touches base with the media covering the Capitals. (Must be approved to follow.) - Tweets about players in the community, our community & charitable programs. – News, updates and events surrounding the Capitals mascot, Slapshot. – News and updates regarding game entertainment and CRL. Let us know what you think of the show and game night entertainment. – News from the Scarlet Caps blog and Club Scarlet. – News and events about the Capitals youth hockey related programs. – Behind the scenes look at being an intern for the Capitals.

Other Social Media – Radio voice of the Capitals John Walton tweets about life with the Caps. Google+ - ________________________________________ Location-based Social Networks Caps on Foursquare, check in at Kettler Capitals Iceplex and the Verizon Center. Capitals on Foursquare Meetup.com ________________________________________ Business Related LinkedIn - Discus the Caps and hockey with other fans on this professionals-oriented social network. The Washingotn Capitals LinkedIn Group ________________________________________ Music Listen to music, play music and discuss the Caps in the Capitals Rock Turntable.fm room. Turntable.fm/capitals_rock ________________________________________ Discussion Boards Talk about Caps Hockey with other Capitals fans.