Copyright © 2009, SAS Institute Inc. All rights reserved. Creating a Practical Social Media Strategy for Authors, Customers, and Colleagues: A SAS Publishing.

Slides:

Advertisements

Similar presentations

© 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS.

Advertisements

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.

■ Google’s Ad Distribution Network ■ Primary Benefits of AdWords ■ Online Advertising Stats and Trends ■ Appendix: Basic AdWords Features ■ Introduction.

The JMB Partnership. Insight into UK Sales Success & Business Growth.

E-Marketing/7E Chapter 15

Social Media Friend or foe?

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.

McGraw-Hill/Irwin ©2008 The McGraw-Hill Companies, All Rights Reserved CHAPTER 9 CUSTOMER RELATIONSHIP MANAGEMENT.

The Power of Industry-Specific Business Media. 2 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Overview ABM engaged Forrester Consulting.

Cultural Diversity Based on the example of Thomson Reuters 17th May 2011.

Executive Information Systems By: Larissa Bertolotti Ciara McArdle.

1 Volvo Ocean Race – Sponsoractivatie Scheveningen 18 June, EVENT LAB Robeco Global Branding, Wilma van Rossum.

19 Managing Personal Communications 1. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 19-2 What is Direct Marketing? Direct marketing.

Copyright © 2010 Callbox. All rights reserved..

Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations Copyright.

Inbound Statistics Slides Template Resources for Partners.

Google Online Marketing Challenge (GOMC)

Agenda Affiliate Marketing Background Essentials of Affiliate Marketing Adsmarket Solutions Mission Statement Process Methodology Summary About Adsmarket.

Food and Beverage Management Events, conferencing and banqueting.

ASIDIC Spring Conference ‘Smart Content’ Uncovering the Value and Benefits of Semantic Technology Richard C. Fusco Director, Content Strategy – McGraw-Hill.

1 Chapter 22: Social Media and Marketing Copyright Cengage Learning 2013 All Rights Reserved Introduction to Designed & Prepared by Laura Rush B-books,

Online Presence for SAIPs What’s Online Presence?

3 rd Party Data & Audience Targeting © All rights reserved. 3 rd Party Data – Collected both online and offline by 3 rd party data companies such.

IMA CIM Overview. IMA Mission “Provide a knowledge-sharing platform for business professionals where proven Internet.

Innovation for a Better Run World Melvina Tarazi, Vice President, Business Development and Industries, SAP MENA Woman Mean Business.

Goals and KPIs General 2015 Business Goals – Increase sales to xx – Increase brand awareness – Grow fan engagement to x% 1.

TAG-Org Websites 1. Why Websites ? Branding: Since it's our website, we can set the design and build the awareness of our brand. To create our own Online.

Regardless of what you are marketing today the internet has opened up a whole new world of opportunity. But the way people now access the internet has.

Copyright © 2010, SAS Institute Inc. All rights reserved.Company Confidential - For Internal Use Only 1  SAS Overview Business Analytics Software & Services.

Contacts Enecto - Turning web visits into business InterAction User Group David Botros Senior Account Manager Tel: +44 (0) Mob: +44.

Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.

© 2010 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian.

© 2013 South-Western, a part of Cengage Learning. All rights reserved. Chapter 14 | Slide 1 Understanding Information and e-Business Chapter14.

 We are on a very exciting mission: ◦ To help our clients achieve more profit by deploying targeted and measurable internet marketing initiatives  How.

Business Information System. Marketing Information System Functions of marketing are concerned with- – planning, promotion, sales of existing products.

MAComb-OU INCubator Lunch and Launch Series: By: David Benjamin

DoubleClick is the leading provider of comprehensive Internet advertising solutions for Web advertisers and publishers worldwide.

Join the Conversation: Active Listening on Social Media By Lauren Cleland New Media Specialist, Explore Georgia #TeamGaSocial.

Copyright © 2010 Pearson Education, Inc.Copyright © 2007 Pearson Education, Inc. Slide 1-1 ELC 200 Day 15.

Page 1www.sitecore.net Behavioral Targeting – Live!  The importance of understanding and attaching engagement value  to each visitor interaction Presented.

Internet Marketing and Interactive Media

The Top 100 Online Resources for Business Growth A guide for business and marketing professionals to some of the most popular resources on the web for.

1 FACEBOOK: CAPITALIZING ON AN ECOSYSTEM Joseph Kusnick & Jeunetta Lewis.

Page  1 Social Media in Business Session 8 Agenda Guest Speaker: Cathy Reilly, Agros.org Facebook and LinkedIn Student Presentations Class Project: Create.

1. 2  Building the brand among the current dealer network. And also attracting potential partners. (B2B)  Building awareness for the ‘branded’ product.

Marketing Communication Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 12.

SOCIAL MEDIA LAB Building Brand, Generating Sales and Growing Your Business.

E-commerce Marketing & Advertising

Electronic Commerce Semester 2 Term 2 Lecture 18.

Page  1 Social Media in Business Session 8 Agenda Guest Speaker: Cathy Reilly, Agros.org Facebook and LinkedIn Student Presentations Class Project: Create.

Copyright The Asian Banker All rights reserved Channel Mgmt/Distribution Copyright The Asian Banker All rights reserved 1/8 Asian Banker.

New Age of Digital Marketing Social Media Marketing  Many people knows Facebook and Twitter is the p0pular social medium to connect your friends and.

Cisco Digital Landscape Mark Yolton, Vice President Digital May 18, 2014.

Social Media Strategies. Socialnomics Video Markets are conversations Silence is fatal…. The Clue Train Manifesto – published 2000.

OFFER FUNNEL LAB Building Brand, Generating Sales and Growing Your Business.

Build Community. Engage Clients. Add a ‘like’ Add a ‘like’ to Build Community and Engage Clients.

Website Designing and Development Company - Creative Biz Solution We are fastest growing Delhi based Web Design Company. We provide services like Website.

Online Web Marketing Services

The World Is Open For Business. Yours.

E-Marketing/7E Chapter 15

Chapter 7 Media Strategy

CONTENT MARKETING & SEARCH

Traffic Audit Industry: Internet of Things (IoT) Ted Politidis Head of SEO

Nicole Steen-Dutton, ClickDimensions

E-Marketing/7E Chapter 15

SOCIAL MEDIA IN MANUFACTURING

Digital marketing manager

Click to edit Master title style

What Are The Various Strategies Advised By Brand Building Experts?

Presentation transcript:

Copyright © 2009, SAS Institute Inc. All rights reserved. Creating a Practical Social Media Strategy for Authors, Customers, and Colleagues: A SAS Publishing Case Study Sean Gargan & Kirsten Hamstra

Copyright © 2009, SAS Institute Inc. All rights reserved. Our Company  The leader in business analytics software and services, delivering THE POWER TO KNOW ®  $2.31 billion worldwide revenue in 2009; an unbroken track record of revenue growth every year since 1976  Continuous reinvestment in research and development, including 23% of revenue in 2009  Ranked No. 1 on FORTUNE magazine’s 2010 “100 Best Companies to Work For” list  More than 11,000 employees, 400 offices and 600 alliances globally

Copyright © 2009, SAS Institute Inc. All rights reserved. SAS Publishing provides a complete selection of books and electronic products to help customers use SAS software to its fullest potential.

Copyright © 2009, SAS Institute Inc. All rights reserved.  Research the social media landscape  Understand your audience  Determine goals and objectives  Develop a strategy

Copyright © 2009, SAS Institute Inc. All rights reserved.  Identify social media channels  Research B2B trends How other companies use each channel Profile users Identify opportunities  Take action Social media represents a fundamental shift in the way we market, sell, and interact with our prospects and customers.

Copyright © 2009, SAS Institute Inc. All rights reserved. Question: Which of the following Web sites do you visit to network with professionals? 2008: n= : n=265 Other sites were not included in the 2008 survey.

Copyright © 2009, SAS Institute Inc. All rights reserved. SAS has many fans in need of nurturing CommunitySAS Groups >100 >30 support.sas.com14 forums sasCommunity.org9 forums

Copyright © 2009, SAS Institute Inc. All rights reserved.  Raise awareness of SAS Publishing among internal and external stakeholders  Build community for our customers to interact with staff, authors and SAS experts  Generate leads for new marketing campaigns  Increase sales of SAS Publishing’s line of products

Copyright © 2009, SAS Institute Inc. All rights reserved.

 Define your presence  Create and manage content  Monitor and measure efforts

Copyright © 2009, SAS Institute Inc. All rights reserved.

 Internal  External  Integrated mix

Copyright © 2009, SAS Institute Inc. All rights reserved.

 420% increase in fans  7-day run  ≈ 25,000,000 impressions  Ad spend < $1500  Targeted friends of current fan base in top countries

Copyright © 2009, SAS Institute Inc. All rights reserved.

 Customers  Co-workers  Authors

Copyright © 2009, SAS Institute Inc. All rights reserved.