Corporate Alignments How to Monetize Your Mission A Case Study

For-Profit & Non-Profit Is it okay for a non-profit to make money? Triple bottom line Social Venture Capital Hybrids –Kiva –Toms

Value of Surfrider Mission & Purpose Brand –Values –Trusted Members –Local –National Marketing tools –Web, social media, , newsletters Demographic Environmental

Value of a Corporate Partner Revenue source $$$ In-kind donations Marketing tools Brand value on street Access to customers –Direct and indirect

Identifying an Opportunity for Chapter Aligned mission –Support environmental programs –Track record of philanthropy Aligned brand –Will members support company and/or product Cooperative Realistic Potential for growth

What are Your Responsibilities? Sustain the Chapter Uphold and protect the brand Protect your members trust Protect you chapter legally and financially Educate Don’t sell out!

Case Study: Tempo Hotel TEMPO Hotel Rock Resorts brand Environmental stewardship –Renewable energy –Conservation programs Downtown Miami - urban property Luxury brand –$300 ~ $800 Competitive market

Surfrider - Miami Chapter Strong local presence –10+ years as local non-profit –Approx 200 paid members –Approx 800 mailing list –Website & regular mailings –Leadership in place Developed programming –Dune Restoration Project Strong national presence –Cool, recognizable brand –High profile programs/initiatives

Tempo Agreement $ 1 per room per night charge for hotel guest Based of previous contract –National must review!! Opt-out donation Dedicated solely to Dune Restoration Tied into “Give & Getaway” programs

Surf the Webster Concept: Create pop-up surf shop - summer fashion week Webster: 10% of proceeds for duration of project benefit program of choice Surfrider: Assist in development, curate, and local marketing Profit: $2,987

Roam Scooters Miami Beach scooter rental Supportive owners Direct reference through member Annual donation vs per rental donation Administrative burden Annie’s Photos Local surfing post cards Sold to Surfrider at cost for resale Sold independently with % to Surfrider

Questions & Comments Contact: (786) Google: Tempo Miami Webster Surfs Up