1 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Inbound Statistics and Trends Presented by: Ron Erdmann Office of Travel & Tourism Industries (OTTI) International Trade Administration U.S. Department of Commerce October 25, 2012

2 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) OTTI Serves as the National Tourism Office PublicationsResearch Industry Outreach Travel Promotion Act Policy We advance policies and programs that strengthen economic development. We support and create opportunities for U.S. travel and tourism exports.

3 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) U.S. Department Of Commerce International Trade Administration Tourism Resources OFFICE OF TRAVEL & TOURISM INDUSTRIES Office of Domestic Operations 105 U.S. Offices Foreign Commercial Service 151 Offices in 83 Countries

4 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Free Data Available from OTTI Website

5 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Data Available for Purchase Monthly Arrivals Report Monthly Air Traffic Report Overseas Travelers to U.S. Report 11 Country Reports Country & Sector Reports Custom data tables Custom Reports (12 columns & 35 Tables)

6 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) International Arrivals & Spending ( ) Visitor spending (receipts) closely mirrors visitor volume. Visitor volume was a record 62.3 million, while spending was a record $153 billion in Sources:Department of Commerce, Office of Tourism Industries; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.

7 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) TravelPassengerTotal Travel ReceiptsFare Receipts Origin Country2011rReceipts r 2011r Top Travel Export Markets (2011r Receipts, $Billions/year) Canada$19.4$4.6$24.0 Japan$10.1$4.6$14.8 United Kingdom$9.0$3.0$12.0 Mexico $6.4$2.8$9.2 Brazil$5.9$2.6$8.5 China$5.7$2.1$7.7 Germany$4.9$1.4$6.3 Australia $4.3$0.7$5.0 France$3.8$1.2$5.0 India$3.1$1.3$4.4 South Korea $3.7$0.1$3.8 U.S. TOTAL $116.1$36.6$152.7 r = revised

8 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) International Total *62,325 4%22% 1Canada21,0285%43% 2Mexico13,4140%27% Overseas **27,8836%7% 3United Kingdom3,835-0%-18% 4Japan3,250-4%-36% 5 Germany1,8246%2% 6Brazil1,50826%105% 7 France1,50412%38% 8 South Korea1,1453%73% 9 People’s Rep. of China1,08936%337% 10Australia1,03815%92% Origin of Visitor / /2000 (000s)(% change) (% change) Top Origin Markets for International Travelers to the U.S. * International travelers include all countries generating visitors to the U.S. ** Overseas includes all countries except Canada and Mexico. Record year for travel to U.S.

9 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Use of Package by Overseas Visitors: Share of Visitors % Visitors (000) U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (October 2012) ‘Overseas’ excludes Canada and Mexico.

10 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Overseas **4,4891%-17% 1Japan 1,300-4%-43% 2United Kingdom %-38% 3South Korea27328%n.a. 4France 2358%41% 5 People’s Rep. of China 20383%n.a. 6Italy1961%47% 7 Brazil 17911%84% 8 Germany 166-4%4% 9 Australia114-5%17% Origin of Visitor / /2000 (000s)(% change) (% change) Top Origin Markets for Package Travelers to the U.S. ** Overseas includes all countries except Canada and Mexico. n.a. estimate is not available Based upon Package Questions

11 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Use of Guided Tour by Overseas Visitors: Share of Visitors % Visitors (000) U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (October 2012) ‘Overseas’ excludes Canada and Mexico.

12 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Overseas **4,96310%19% 1Japan 79912%-43% 2United Kingdom 736-1%2% 3 Australia 42920%165% 4 Germany 33220%31% 5 France23317%61% 6 South Korea 22349%n.a. 7 People’s Rep. of China 21857%n.a. 8 Italy 1587%94% 9 Brazil 1187%162% Origin of Visitor / /2000 (000s)(% change) (% change) Top Origin Markets for Guided Tour Visitors to the U.S. ** Overseas includes all countries except Canada and Mexico. n.a. estimate is not available Based upon Activity Participation

13 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Survey of International Air Travelers English and 11 Foreign language versions Self administered by passenger Same survey for non-resident and resident travelers … Skip patterns New version In 2012

14 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) New York (JFK)17.2% 12.1%-5.1% Miami (MIA) 13.8%9.0%-4.8% Los Angeles (LAX)11.1%11.0%-.0.1% Newark (EWR)6.4%4.1%-2.3% Honolulu (HNL)6.1%17.3%11.2% San Francisco (SFO) 5.6%3.9%-1.7% Chicago (ORD)4.7%1.8%-2.9% Agana (GUM)3.8%18.5%14.7% Sum of the Above68.7%77.7%9.0% All Others37.3%22.3%-15.0% U.S. Port-of-Entry for Overseas & Package Visitors (2011) Share of Share ofDifference Overseas Package Arrivals Travelers U.S. Port (Top 8) Overseas & Package

15 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Transportation Used by Overseas & Package Visitors to the U.S Mode of Transport Overseas Travelers to U.S Package Travelers to the U.S Taxi/Cab/Limousine41%40% Rented Auto29%26% City Subway/Tram/Bus27%32% Airlines in U.S.27%21% Company or Private Auto23%16% Railroad between Cities12%8% Bus between Cities11%18%

16 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) New York 34%25%-9% pts California 22%19%-3% pts Florida 20%21%1% pt Nevada 10%14%4% pts Hawaii 8%19%11% pts Massachusetts 5%3%-2% pts Texas 5%** Illinois5%3%-2% pts Guam4%19%15% pts New Jersey4%** Pennsylvania 3%2%-1% pt States/Territories OverseasPackageDifference Visited% Top U.S. States/Territories Visited by Overseas & Package Travelers 2011

17 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) New York City33%25%-8% pts Los Angeles13%14%1% pt Miami11%8%-3% pts San Francisco 10%12%2% pt Las Vegas 10%14% 4% pts Orlando10%14% 4% pts Washington, DC7%5%-2% pts Honolulu6%16%10% pts Boston6%3%-3% pts Chicago4%3%-1% pt San Diego 3%2%-1% pt Philadelphia2%1% -1% pt Cities Visited OverseasPackageDifference% Top U.S. Destinations Visited by Overseas & Package Travelers 2011

18 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Selected Overseas & Package Travelers’ Key Characteristics 2011 Characteristics Overseas Travelers to U.S Package Travelers to the U.S Use Of Packages16% 100% First International Trip28% 42% Main Purpose - Leisure53% 89% Main Purpose - VFR17% 3% Main Purpose - Business21% 5% Nights in the U.S % Staying in Hotels/Motels79% 97% Number of Destinations Visited2.0

19 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Overseas & Package Travelers’ Information Sources & Trip Decision Times 2011 Information Sources Overseas Travelers to U.S Package Travelers to the U.S Personal Computer/Internet44%36% Travel Agency36%62% Airlines Directly23%7% Friends or Relatives16%10% Travel Guides8%16% Tour Company7%21% Advance Trip Decision Time Advance Airline Ticket Reservation

20 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Overseas & Package Travelers’ Means of Booking Air Trip 2011 Information Sources Overseas Travelers to U.S Package Travelers to the U.S Travel Agency42%65% Personal Computer/Internet30%10% Airline Directly13%3% Company Travel Department7%3% Tour Operator5%17% Advance Package Booking Time 87

21 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Activities Participation of Overseas & Package Travelers to the U.S Activities Overseas Travelers to U.S Package Travelers to the U.S Shopping 88%93% Dining in Restaurants 84%83% Sightseeing in Cities 44%51% Visit Historical Places 41%38% Amusement/Theme Parks 30%35% Visit Small Towns 27%29% Cultural Heritage Sites 24%29% Art Gallery/Museum 24%17% Water Sports/Sunbathing 21%35% Visit National Parks 20%27%

22 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) The Current OTTI International Travel Forecast

23 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Arrivals in Millions Sources:U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries; Secretaria de Turismo (Mexico); Statistics Canada. -- April 2012 forecast International Visitors to the U.S. and Projections ( )

24 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Short- and Long-Term Forecast: Growth from 60M in 2010 to 81M in 2016 Overseas includes all countries except Canada and Mexico. Sources:Office of Travel & Tourism Industries; Statistics Canada; Banco de Mexico - October 2011 forecast RankVisitor %% OrderOrigin Change 2010Region/Country 11/1012/1116/10 Grand Total6%5%36% 1Canada7%5%34% 2Mexico1%4%22% Overseas7%6%46% 3United Kingdom1%2%24% 4Japan-3%3%14% 5Germany7%3%27% 6France12%6%55% 7Brazil25%16%135% 8Korea5%7%53% 9Australia18%12%94% 10Italy9%3%28% 11China37%22%274% 12India3%7%50%

25 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) The Quickest Way to U.S. International Tourism Information: Includes International Travel Research Online Order, read, download & print the latest statistics on international travel to and from the U.S. Updates on the DiscoverAmerica.com Website All of the latest summary tables highlighting specific tourism trends Nearly 30 market and regional profiles available Forecast of international travelers to the U.S. through 2016 Information on OTTI’s nine on-going market analysis (research) programs Updated monthly statistics on arrivals and departures Late-breaking TI News announcements and information releases Links and information on the Commerce, Commercial Service Travel & Tourism Team in the USA & Abroad Links to other organizations in the travel industry Sign up for TINews, OTTI’s FREE news service, for the latest in tourism industry news and program updates

26 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce (July 2012) Questions/Comments? Contacts: Julie Heizer, Acting Director for OTTI, +1 (202) , or at: Ron Erdmann, Senior Analyst, OTTI, +1 (202) or at: Commercial Service Tourism Team Leader, (212) , or at: Websites to Visit :