E-books Now it gets interesting… Ruth Jones Director Custom Solutions, Ingram Digital, EMEA

Today’s agenda Ingram Content Companies Ingram Digital: Structure Discovering, Selling, Delivering – Physical Books vs. eBooks ebooks in the market today Questions

The Ingram Content Companies

Ingram Barge Company Photos courtesy of Gregory Thorp

Ingram Book headquarters Over 18,000 publishers Over 30,000 customers 1.5 million titles in stock 5.4 million titles in database Incorporating Coutts La Vergne, TN

La Vergne, Tennessee Distribution Center (largest in volume of Ingram’s four)

Strong support structure

The power of Print-on-Demand 50 million books printed Currently 1.5m books per month Average print run 1.8 Operations in USA and Europe Repository of 500,000 titles Paperback, hardback, colour

Content Solutions – Digital warehouse storage, transformation and distribution services Education Solutions – Portable interactive digital textbooks for students and educators Institutional Solutions – Online e-book and audio services for libraries Retail Solutions – Tools to market, promote, sell and deliver digital content through online retailers and booksellers Ingram Digital - Structure

Digital content. Delivered.  130,000 downloadable e-books  100,000 academic reference titles accessible online  3,000 e-textbooks  Partner of choice to over one thousand publishers, and hundreds of retailers, libraries and distributors worldwide Ingram Digital is the leading independent e-content distributor and supplier of digital content management, hosting, and distribution solutions for publishers, retailers, libraries, higher education institutions and resellers worldwide.

Where is the Market today?

ebooks are not the same as books

Customer Wholesaler Distributor Printer Typesetter Publisher Retailer Completed Manuscript Set Text Pallets of Books Pallet of Books Package of Books Book Book Supply Chain

Customer Wholesaler Distributor Printer Typesetter Publisher Retailer Completed Manuscript Set Text Book © 2008 Ingra Industries Inc     ebook Supply Chain

Consumer Book Citizen HE Under- grad Student Researcher K-12 Student Post-grad Student ProfessorLibrarian Higher Ed Institution Public Library Further Ed Library Corporate Library National or State Library Employee Online Store E-Book Reader Personal Computer Handheld (PDA) Personal Audio Player Web Browser Handheld (Phone) Mail Internet Download Collect from Outlet Internet Display Data file Application & Data Bundle CD Chip-in-a- Box Wireless (cellular) Wireless (WiFi) IDG Online Store Academic Bookstore Retail Bookstore Further Ed Institution Higher Ed Institution Public Library Library Patron VBK Data & Application MiL Database Audio File VBK MP3 Book pdfChapter pdf VST Repository CoreSourceMiL Iofy Audio Repository PDF WAV TextBook Publisher STM Publisher Fiction Publisher Academic Content Consumer Affiliated Delivery Institution Purchase Channel Delivery Platform Transport Format Content Package Format Content Medium Content Delivery Format Content Repository Content Ingestion Format Content Source Sales ChannelIDG Direct Library Consortium Wholesale Bookseller Wholesale Contentseller ILS Vendor Catalog / Direct mail FE Under- grad Student Mail Retail Bookstore LaVergne Warehouse Case of Books Book Widget

It’s complicated… Many types of material – Trade, Reference, Textbook, Journal, Digital Audio Book In many repositories – …now where did I file those conference proceedings? Many types of format and DRM – ePDF, pPDF, epub, Lit, Mobi, pdb, MP3, MP4… Many distribution channels – Wholesale, physical retail, online retail, publisher websites, library suppliers, library consortia, libraries, friends, thieves… Many economic models – Download, perpetual, subscription, loan, pay-per-view, single-user, multi-user, consortium… Many platforms – Websites, browser-based platforms, computers, PDAs, e-book readers, phones, MP3-players…

Not all ebooks are the same Reference service via web browser – page-by-page viewing – mainly pdf – mainly licensed to libraries Basic e-book download – purchase or loan – multiple formats E-book download with added value and added security – rich content – mainly textbooks Audio-book VIEW HAVE USE HEAR

It’s Complicated Asset Management Aggregation Distribution Expertise Relationships Technology

Digital Asset Distribution Publishers Digital Asset Management & Distribution System (Content & Metadata) Publisher Portal Delivery Technologies Discovery & Delivery Distribution Partners Online bookstores Retail bookstores Publisher websites Audio / eBook Download LSI Vital Source Libraries & Institutions Consumers, Students, Researchers Ingram Coutts ProQuest Swets Missing Link MyiLibrary See Inside Microsoft, Google, OCLC, Bookstores Metadata, ToC, Full-text, Widget Other Distribution

Making the Market Respond

Retail: Search and Discover ⁻Turn-key solutions to power Find/See Inside functionality for 3 rd party websites (book retailers, search engines, publisher websites) ⁻Publishers submit content and metadata and set content usage rules ⁻ID optimizes content, hosts and exposes content to users, enforces content usage rules ⁻Robust reporting of content usage across the channels

Search and Discover - Widget Widget – Extremely portable for multiple display and distribution environments: Social networking sites Online booksellers Other retail websites Publisher website

Libraries - ebook acquisition Today, most e-books are sold, not bought

Libraries - ebook acquisition Today, most e-books are sold, not bought – Need to demonstrate technology – Need to show benefits – Need to evidence content – Need to negotiate price – Need to show benefits of change But in the next phase, e-books will be bought – lower cost of sale – lower margins – less added-value – the winners will have scale, trust, technology, content, channels to market

A&I integration – ‘Discovery’

Online Acquisition and Selection (Coutts OASIS)

Benefits of an aggregated platform Cross-publisher searching Can buy cross-publisher subject collections Consistent end-user interfaces and access rules Consistent metadata Single-point integration with acquisitions workflow

Education Solutions More and more diverse content is making its ways into classrooms. Is this also the model for libraries?

Sources of content and discovery Historically, textbook adoptions driven by professors, universities, school systems Distance learning decisions made my institutions More Professional and Trade content making it into the classroom Aggregated databases – tension with bookstores Students getting more resourceful and using the web

More than an ebook Make highlights and notes Search across multiple books, notes and figures Right-click for references Organise and customise your materials Copy, paste, print…export to other applications Software for teaching and learning

More than an ebook - VitalSource Make highlights and notes Search across multiple books, notes and figures Right-click for references Organise and customise your materials Copy, paste, print…export to other applications Choose page layout options Link pages to calendars, websites, s, etc. Two-page Column view Print view Browser view Software for teaching and learning

Sharing: A platform for social learning Subscribe to notes and highlights – Create study groups – Faculty overlays – Works like iCal calendars “Discuss this book…” These features only work of you own a legal copy Does anyone understand why in chapter 1 the figures are all referencing a “judgment layer?” I don’t see reference anywhere in the text to that notion!! Help!...Chapter 1

Questions? What’s next? What about non-book content (journals, databases, grey lit)? Which reader will win?