A Model for Identifying the Composition of Regional Marine Industry Sectors February, 2013 Doug Ward, Senior Project Manager Jason Custer, Project Coordinator

KMIC Activities Include: Policy: Provide industry perspective in support of local, regional, and State marine sector research and policymaking. (Ex: Alaska Workforce Investment Board; University of Alaska FSMI Workforce Development Plan) Marketing: Develop information and tools to respond to opportunities; showcase regional marine businesses and infrastructure; promote strategic advantages of Ketchikan’s marine industry sector; and more. (KMIC is currently developing a new marketing effort to increase regional competitiveness with the Gulf of Mexico.) Research: Identify and report on the composition and value of Ketchikan’s marine industry sector. (Historically misunderstood and undervalued sector, due to extensive cross-cutting subsectors). Identify, track, and provide information regarding economic opportunities.

212 Ketchikan Marine Industry Businesses in 9 Parent Categories Note: Not reflective of business volume.  212 Businesses in 9 Parent Categories  Estimated 1,745 Employees  Average Marine Wages : $71,964 (Source: SE Conference/BEA)  Rapid Wage Growth: $62,664 (2009) to $71,964 (2010) (Source: SE Conference/BEA)  216% growth in contribution to State GDP between 1997 and 2010 (Source: BEA dataset for “Water Transportation” Industry)  Most economic activity in Ketchikan and Alaska is marine-dependent

Identifying Your Industry Sector Utilize researchers with existing knowledge of the local marine industry sector. Begin by working with primary sources for data: 1. Business License Directory (AK Depart. Of Commerce) -- Will identify all businesses which are licensed using an address in your community Chamber of Commerce Directory -- Will identify additional businesses which may have licenses using addresses outside of your community. 3. Other professional associations and business directories for your community. 4. Plan holders’ lists for marine sector projects. These often include subcontractors and suppliers -- as well as contractors -- with current or prospective interest within your community, and are reflective of ongoing, real world practice. Industry Verification: Use concise, well-organized one-on-one contact with industry leadership to verify findings, fill in “gaps,” and collect additional information.

Tips for Organizing Your Sector Develop a taxonomy / system of organization reflective of how the private sector views the vendor base, supply chain, professional services, etc. Verify with industry. Examine private industry publications and directories. Ex: Davison’s Marine Yellow Pages, Marine Log magazine, Marina Dock Age, etc. These resources contain systems of taxonomy / organization which reflect private sector practices and business relationships. Don’t get bogged down by institutional systems (ex: NAICS). These systems can be poorly suited to describing industry sectors in a manner which takes into account industry vendor base, supply chain relationships, professional services, supporting infrastructure, etc., because that is not really their purpose. Display or “map” info in different formats for different user types. KMIC uses everything from one page summaries, to “mind map” software, to databases, to geospatial systems (Google Earth). Recently commissioned professional “sector map” portal similar to St. John’s / Newfoundland model.

Tips for Successful Research and Industry Engagement  Always show respect for the value of industry time  Seek industry input and verification after you thoroughly examine existing primary information. Use industry time / perspective to verify research and fill in knowledge gaps.  Industry tends to prefer one-on-one contact via concise workplace visits, or phone calls.

-- Apply the KMIC Model to your community / region’s marine industry sector. -- Apply the KMIC model to other industry sectors. (What would mining look like?) Additional info / detail, plus Ketchikan region reports available at Let’s GET TO WORK! Doug Ward, Senior Project Manager Jason Custer, Project Coordinator