“You’re not you when you’re hungry.” Kristina Thorud and Monica Truax BA 493 Integrated Marketing Communications.

Slides:

Advertisements

Similar presentations

Applying Integrated Marketing Communication to Social Marketing Jyotika Ramaprasad College of Mass Communication and Media Arts Southern Illinois University.

Advertisements

Super Bowl Marketing MKT 3865 Dr. Don Roy. Super Bowl Advertising Trends 1.Cost to advertise during Super Bowl has risen sharply in recent years.

Integrated Marketing Communications Jeremy Kees, Ph.D.

 Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.

Integrated Marketing Communications

Background Owned by McIlhenny Co. Represented by TracyLocke ad agency for quarter century Spends around $3- $5 million annually on measured media Tabasco.

BA CHAPTER 10 COMMUNICATIONS - ADVERTISING LINDELL’s POWER POINTS.

McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 17 Advertising and Public Relations.

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Media Planning and Buying Chapter 15 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

Media Planning and Buying

LECTURE-22 Advertising.

Introduction to Advertising

Unit 6 - Promotion.  There are many forms of advertising to fit all kinds of budgets.  A large company such as Procter & Gamble typically spends 25.

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Copyright © 2012 Pearson Education. Chapter Fifteen Advertising and Public Relations.

Look at test scores on Quia/SPAN Open 4.5 Outline Today’s objectives: – Review the marketing mix – Discuss elements of promotional mix.

Wells, Moriarty, Burnett & Lwin - Xth EditionADVERTISING Principles and Effective IMC Practice1 Broadcast Media Part 3: Effective Advertising Media Chapter.

Apple’s Super Bowl Launch of the Macintosh. Apple Super Bowl Reflection Things that you liked… _______________________ Things that you did not like… _______________________.

Promotional Mix The combination of promotional activities that an organization uses to communicate its message and sell its products. Possible Activities.

© 2006 Pearson Education Canada Inc. 5.1 Canadian Advertising in Action Chapter 5 Creative Planning Essentials.

Promotion – 1 Integrated Marketing Communications Professor Carl Mela BA 460 Product Management Fuqua School of Business Brand Management System On Building.

Muhammad Waqas Broadcast Media (Continued) Lecture18.

Chapter 15 Advertising Strategy. The Nature of Advertising Promotes goods, services and ideas using mass media. Product advertising Direct-action advertisement.

Chapter Eight Media Basics and Print Media. Prentice Hall, © When we talk about media, we are referring to the way messages are delivered, and.

GOLDEN ADVERTISING Paid non-personal communication transmitted to a target audience through mass media. –Literally 100’s of classifications and media.

1-1 1 Chapter One Integrated Marketing Communications Dr. Abdullah Sultan Fall 09.

For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Advertising and IMC Creative Strategies.

Creative Strategy: Planning and Development

PROMOTION AND PROMOTIONAL MIX

Role of Advertising in an IMC Campaign IMCY Award Competition Workshop October 22, 2007 Presenter: Professor Sheila Wexler.

Chapter = 6 Advertising Process.

For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Advertising and IMC Creative Strategies.

Chapter 10 Advertising strategies and tactics. We are transforming the world's first advertising agency into the world's first global brand communications.

Advertising Sales Promotion Public Relations Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 13.

Copyright 2000 Prentice Hall17-1 Chapter 17 Advertising.

1 Advertising. 2 Outline n Promotional mix n Advertising –objectives, budgeting, message / media strategy n Integrated marketing communication n Global.

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 10 Media Planning and Strategy.

For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Advertising and IMC Creative Strategies.

How would you define advertising?

Design 11 Mr. Jean October 2 nd, The plan: Video clip of the day The Design of War Product Design & Digital Communication Launching a product –Product.

TEAM NAME – CREATIVE BRIEF. Background – Description of the project Review what you learned at last meeting.

+ Creative Advertisements Chapter 8 - Marketing. + Some Suggestions….. The ad should say how the customer can respond: “Call to sign up today!”

PowerPoint Commercials Your Name Date Class Period.

Television Planning. Basic Terminology Reach The number or percentage of a population group exposed to a media schedule within a given period of time.

By Megan Schultz and Connor Morrison.  Began as a website known as “The Point” in November 2007  Later became “Groupon” in 2008 as a way to help consumers.

Advertising Agencies “Busy as a bee” 5 Types of Advertising Agencies In-House Agency Full-Service Agency Creative Boutique Media-Buying Services Interactive.

17 Designing and Integrating Marketing Communications 1.

MANAGING SERVICE PROMISES

McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. An Overview of Marketing Communications.

Kraft Macaroni & Cheese: The Largest Blind Taste Test Ever CARA MAHON.

Chapter 4 Developing and Managing an Promotion Program.

“Drives in” FIAT® North America New Marketing and Advertising Campaign %E2%80%9Cdrives-in%E2%80%9D-new-marketing-and-advertising-campaign.

Media Objectives, Strategies and Planning

Designing and Managing Integrated Marketing Communications Marketing Management, 13 th ed 17.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 10.

MKT 230 Week 7 Check Point Integrated Marketing Communication Strategies The goal of integrated marketing communication (IMC) is to produce a unified promotional.

Designing and Managing Integrated Marketing Communications

Advertising Planning Week 3 Lecture 2.

Designing and Managing Integrated Marketing Communications

Advertising Samples Review the following advertisements and answer the accompanying discussion questions. The advertisements recently appeared in a number.

BSCOM 300 RANK Education for Service--bscom300rank.com.

Chapter 3 Advertising and the Marketing Process

Chapter 1 Introduction to Advertising

Integrating Marketing Communications to Build Brand Equity

Today’s goals Introduce advertisement mirror and window effect

Advertising and Public Relations

Advertising Planning Week 3 Lecture 2.

Chapter 6 Creative Development

Presentation transcript:

“You’re not you when you’re hungry.” Kristina Thorud and Monica Truax BA 493 Integrated Marketing Communications

IMC “You’re not you when you’re hungry.” - Print, media and web-based ads in Satisfies mental and physical exhaustion caused by hunger.

Carole Walker VP of IMC at Mars Chocolate of North America “There’s no better environment to introduce Snickers new advertising campaign than the Super Bowl… The brand’s new advertising is funny, iconic and sure to be part of the national conversation that takes place during and after the game.”

Campaign Debut - Super Bowl XLIV “Game” ◦ Featuring Betty White and Abe Vigoda Commercial #1 Ad during 2010 Super Bowl (8.68) ◦ USA Today Ad Meter Print Ad:

Follow-Up Ad “Road Trip” ◦ Featuring Aretha Franklin and Liza Minnelli Commercial

Newest Installment Super Bowl XLV “Logging” ◦ Featuring Richard Lewis and Roseanne Barr Commercial Top-rated ad in Funniest Commercials ◦ TiVo Ad Ranking

Print Ads to Follow Consistent message Consistent tone Consistent image

Interactive Website Watch most recent commercial Learn about new products, promotions and sponsorships Celebrity endorser Snickers.com

Relation to Class Television based Media Strategy ◦ Reaches the Super Bowl audience ◦ Otherwise, uses pulsing scheduling method  Simple message requires less frequency ◦ Reinforce without over exposing Commercial Advertisements ◦ Creative ◦ Humor appeal ◦ Celebrity endorsers

Happy Valentine’s Day Questions?