Accreditation: Rethinking and Repositioning Business and Marketing Education ACTE/NCLA Best Practices Oklahoma City, 2012 James R. Gleason, Ph.D. President/CEO,

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Presentation transcript:

Accreditation: Rethinking and Repositioning Business and Marketing Education ACTE/NCLA Best Practices Oklahoma City, 2012 James R. Gleason, Ph.D. President/CEO, MBA Research ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Marketing and Business Administration (MBA) Mission: support the teaching of business and marketing in high school and community college MBA Research and Curriculum Center ©2013, MBA Research, Columbus, Ohio; All rights reserved.

About MBA Research Not-for-profit Association of states Mission driven Headquartered in Columbus CTE orientation This is your organization! ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Continuing Education Most bachelor’s degrees (21.7%) + Associate degrees: 16.7% + Second most common major (First: “Professional”) † 13.9% major in BA (4-yr) † ; U.S. DOE, National Center for Education Statistics † Source: The American Freshman: National Norms for Fall 2010, Cooperative Institution Resource Program, (UCLA, 2010). ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Future Success (New College Grads) 36.8% Bus Ad (18.4), Accounting/Finance (10.5), Marketing (7.9) ^ 26.0% Healthcare 10.7% Computer Science 10.3% Engineering 5.5% Liberal Arts 3.0% Education 2.6% Communication/Journalism ^ Challengergray.com, 2010 ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Labor Projections Business: 21.1 million STEM: 3 Commission on Professionals in Science and Technology Occupational employment projections to Monthly Labor Review ©2013, MBA Research, Columbus, Ohio; All rights reserved.

The 16 Career Clusters

MBA Research Instructional System A Systems-Based Strategy ©2013, MBA Research, Columbus, Ohio; All rights reserved.

MBA Research Instructional System Business A Systems-Based Strategy ©2013, MBA Research, Columbus, Ohio; All rights reserved.

MBA Research Instructional System Business Standards A Systems- Based Strategy ©2013, MBA Research, Columbus, Ohio; All rights reserved.

MBA Research Instructional System Business Standards Curriculum A Systems- Based Strategy ©2013, MBA Research, Columbus, Ohio; All rights reserved.

MBA Research Instructional System Business Standards Curriculum Instruction A Systems- Based Strategy ©2013, MBA Research, Columbus, Ohio; All rights reserved.

MBA Research Instructional System Proof Business Standards Curriculum Instruction A Systems- Based Strategy ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Business-related Clusters Marketing Management/ Administration Finance Hospitality

Marketing Management/ Administration Finance Hospitality Business Administration Core

©2013, MBA Research, Columbus, Ohio; All rights reserved.

Tier 1 Tier 2 Jobs Finance Jobs Marketing Jobs Hospitality Jobs Jobs Jobs Management and Administration Jobs Finance Jobs Jobs Tier 3 Pathway Content Common Across Jobs in a Pathway Tier 4 Specialties Cluster Core Content Common Across Pathways in Cluster Business Administration Core Content Common Across Clusters Finance Hospitality Management/Administration Marketing

Career Clusters Information Technology Finance Management & Administration Marketing Hospitality & Tourism Business Education Marketing Education Entrepreneurship Education Programs Tech Ed FCS Business Administration?

©2013, MBA Research, Columbus, Ohio; All rights reserved. Accounting Advertising Business Law Computer Apps 1 Personal Finance Marketing Entrepreneurship Computer Apps 2 Keyboarding Web design Sports Marketing Economics Fashion e-commerce Global business Computer Apps 3 Game design Business Communications Intro to Business Hospitality and Tourism Sales Marketing Management Retail Management Banking/Financial Services Administrative Services

©2013, MBA Research, Columbus, Ohio; All rights reserved. Accounting Advertising Business Law Computer Apps 1 Personal Finance Marketing Entrepreneurship Computer Apps 2 Keyboarding Web design Sports Marketing Economics Fashion e-commerce Global business Computer Apps 3 Game design Business Communications Intro to Business Hospitality and Tourism Sales Marketing Management Retail Management Banking/Financial Services Administrative Services

Key challenges Ad hoc course collection Collection ≠ PoS Content within courses ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Business Law Computer Apps 1 Accounting Sports Marketing Web design Fashion Computer Apps 2 Marketing ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Business Law History of Constitution Rights of renters Consumer rights Protect your credit ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Marketing Ad layout Design a stadium History of marketing Fashion shows Building displays ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Key challenges Ad hoc course collection Collection ≠ PoS Content within courses ©2013, MBA Research, Columbus, Ohio; All rights reserved. Connection to business Pedagogy v. content

Best practice Research-based BA focused Systems approach Common framework CQI philosophy (data!) HiQ Recognition ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Task Force (17): ACTE ACTE, BE Division ACTE, ME Division BPA College Faculty, 2-yr College Faculty, 4-yr DECA FBLA HS Principal Local CTE Administrator MBAResearch Board MBA Research Consortium NASBE NBEA (invited) State CTE Director Teacher Educator ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Accreditation “Exemplary” programs Focus on best practice Research-based Program-oriented (not teacher) “Connected” with certifications ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Standards: Curriculum Instruction Assessment Leadership/Collaboration Staff/Resources Effectiveness ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Curriculum Criteria Substantive plan Aligned w/ state and national Industry validated Aligned with Common Core Integrates 21st Century Includes CTSO connection College connected Examples: Documentation and Evidence ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Instruction Criteria Active engagement Addresses diverse learning Integrates technology Congruent activities Incorporates project-based Incorporates work-based Reinforces 21st Century Examples: Documentation and Evidence ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Assessment Criteria Standards anchored Formative and summative Systematic and varied Congruent Certification-connected Supports student accountability Valid and reliable Examples: Documentation and Evidence ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Benefits/ROI Local/National recognition Teacher motivation/reward Benchmarks for CQI PD framework Program framework supports:  Industry connection  Nationwide discussion  Promotion/PR  Data collection  Positioning  Rationale for program ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Processes ©2013, MBA Research, Columbus, Ohio; All rights reserved.

Accreditation: Rethinking and Repositioning Business and Marketing Education