 maWebCenters Weekly Webinars 18: Leveraging Sales Tools

Reminders  Next Webinar: 3/5/13 – Same Registration!  You can send us a Questions in the chat box below.  Webinars are recorded and uploaded to  Weekly Webinar Topics will be announced via Facebook!

What’s Up for Tonight I. The basic rules for using all sales tools II. Facebook III. Flash Drive IV. Brochures V. Business Cards VI. Videos – Mobile site & WebCenter Design VII. Domains & VIII. Campaigns IX. Jeremy’s Hot Topics X. YOU

Basic Rules Using Sales Tools  Sales tools are not a replacement for conversation  Sales tools are not an “automatic appointment”  This is not a “Set it and forget it” Situation  You must use your sales tools in an appropriate way that ie: WCOs using Simple Sales will share information differently than WCOs using Networking Approach.

Basic Rules Using Sales Tools  Sales tools are best used in Two Ways! 1. Conversation starter / First Look Share information for the first time with a prospect 2. Follow Up Schedule a time to follow up after sharing information.  Let’s take a look at the tools that are available and how you can apply them.

Facebook  nters nters  This Facebook is for Distributors.  We post tons of “Share-able” content.  You can share our content on your personal Facebook page or if you have a business page!

Facebook: Sharing Designs You can share samples from our design center to create interest! Try something like: “Wow, take a look at this design done by our design center. Know anyone that could benefit from a better website?” or “The company I work with has an entire division that helps businesses leverage the internet. What do you think of this design?”

Facebook: Sharing Designs Some Tips for sharing Design concepts as a first look: Be consistent with your approach Edify the design center End in a question Call to Action You can also share these designs with specific people / Use more of a one:one approach Ie: If you know a contractor, share the design with him as a conversation starter!

Facebook: Sales Techniques  When we have other successful tools and tips for sales, we will share those as well.  Take a look at this cool tip we shared from Don F. about using “Thank You cards and business cards” with his clients.

Facebook: Sharable Content  We post updates about our program that you can use! By doing so, you can continue to build rapport with existing clients while also exciting interest in your product by demonstrating knowledge and customer service through personal branding.  When you take our ideas and share them – you begin to personally brand yourself!

Flash Drive – What’s there? Menu  Choose your language  Play entire video  PDFs for product overview and social media marketing guide

Flash Drive – Complete Overview

Flash Drive – Chapters

Flash Drive – Using it!  First Look! Have someone that wants to do a little homework before committing to an appointment? Drop off the flash drive and schedule a time time to pick it up!  When you pick up the flash drive, schedule an appointment.  Just like the old-school “sharing audios/tapes” approach with Market America. The magic is in the scheduled “pick up date”. So much more effective than simply sending an .

Flash Drive – Using it!  Follow Up! Have someone that had an appointment and just wants to think it over?  Flash drive provides easy to navigated via chapters recaps of all the important features they learned about during their appointment.  Drop it off / Pick it up!  You can purchase a flash drive by logging into your WebCenter, choosing sales aids and then the flash drive.

Brochures  Brochures are best used when sharing with warm market contacts!  You can drop a bunch of brochures off but generally, they won’t be read unless you personally give it to a prospect that you’ve spoken with or that has requested one.  “Just send me something” is code for “Don’t call me, I’ll call you.”  Simple Sales: “The company I work with has an entire division that helps businesses like yours leverage the internet. I can grab you a brochure and set up an appointment with a product specialist if you’d like.

Brochures: How to Locate

Brochures – Pre-Designed  We also have professionally designed brochures which: 1. Give an overview of all the product features and benefits 2. Social Media Marketing Guide  These are also great to share as a first look and follow up!  Located on the flash drive AND in your WebCenter

Business Cards  Only for those who “Specialize in WebCenters”!  Exchange business cards  Brands yourself  Great for making professional contacts  Great for exchanging once an appointment is set to share your contact information.  Great to share with folks who are well connected that would be willing to share with their contacts!

Business Cards – Get Them!

Videos  Sharing videos can work the same way that we share designs on facebook.  You can share the video on your facebook wall  You can share a video with a single prospect  You can use your WebCenter to share the video OR the mobile site!  Remember – Use the video as a first look to peak interest and follow up with offering an appointment!

Video – Locate and Use on your WebCenter

m.mawebcenters.com Great way to share for people who use Simple Sales! Great way to share the video “On the go”. ** Simple Sales – you wouldn’t send prospects to your WebCenter.

Domains & s  If you are a WebCenter major you may want to consider getting a domain name for your WebCenter and having a professional address.  Send people to your WebCenter – they can watch the video, read about features and benefits and request an appointment!  Having an address associated with your WebCenter is more professional and keeps your WebCenter separate from personal .  GoDaddy is a Shop.com partner store *Recommended for WebCenter Majors using Networking Approaches

Set up a Domain Name

Marketing Campaigns  Your WebCenter comes with a tool to manage your website prospects and clients.  You can create templates and send out campaigns to your existing clients and prospects!  We will go over some ideas for ways to use this, but first take a look at where you can locate these tools in your WebCenter. *** Recommended for WCOs who use Networking Approach.

Marketing: Locate

Marketing: Content  You can send out weekly, monthly or random campaigns! Content ideas:  News about upgrades. Ie: Mobile sites  Website climate – take ideas from maWebCenters Facebook or Jeremy’s hot topics and share them!  Specials that you are running! Great way to create urgency!  Let your clients/ prospects know about a Referral Campaign  Share some recent Design Center work  Edify Teams of Professionals / Share

Jeremy’s Hot Topics  Great place to get more Share-able” Content  You can share this content in , in conversation on social media, on a blog etc.  Similar process to sharing maWebCenters Facebook content!

Jeremy’s Hot Topics- Take a look

YOU  All of these tools are useless without YOU!  These tools are meant to give you an opportunity to get the conversation started!  They are there to support you with effective follow up!  They are there to be an extension of YOU!  You still need to ask questions, qualify your prospects and set qualified appointments

 maWebCenters Weekly Webinars 18: Leveraging Sales Tools