E-commerce – USA vs China Differences I have noticed along the way….. Michael Michelini 迈理倪.

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Presentation transcript:

E-commerce – USA vs China Differences I have noticed along the way….. Michael Michelini 迈理倪

Agenda Who am I? Define : Buying Online? Photo Quality Chatting Online Bargaining Payment Delivery Dispute Conclusion

Who am I? My background (form my opinions / perspective) Grew up in NorthEast USA (new york) 3rd generation American – Grandparents from Canada / Italy / France / Russia Moved to China end of 2007

Buying Online Who is buying online here? Trust Secure Culture Awareness

Photo Quality China, want to see real photos – Less professional seems more real USA, want to see professional photos

Chatting Online More People Chat online in CN Check before you buy

Bargaining Chinese bargain more Chinese make contract / agreement much more complex

Payment Credit Cards more commonly used in USA USA - Pay first, then ship Maybe that’s why USA debt problem?

Delivery USA – pay first, then deliver China – pay, escrow, deliver, release payment

Didn’t Receive Goods USA – ask seller – No response? China – Payment not released

Example Buying in USA Find Photos / Description Chat / Interaction Pay USA – pay first China – pay but hold in escrow Deliver USA – money received, ship China – in escrow, ship

Case Study Why ebay Failed in China – Didn’t adapt to Chinese culture – Wasn’t Free – Used US management

Conclusion People are People, in many ways the same. – But cultural experience defines us America much younger culture – Trust quicker China is growing & changing quickly

Question & Answer MaiLiNi.com/blog blog.michaelmichelini.com Michael Michelini 迈理倪 Facebook.com/michelini