1 Cyberspace en Español Web Resources in Spanish Oregon Library Association Conference April 20, 2007 Speakers: Dee Goldman, McMinnville Public Library.

Slides:



Advertisements
Similar presentations
1 Spanish Language Outreach Program Progress and Support Session Rhode Island 4/13/06 Empowering Library Staff to Reach out to Spanish Speakers and Increase.
Advertisements


Title I & Title III Annual Parent Meeting
Libraries Building Communities Report 3 Bridging the Gaps.
Start Smart Stay Safe. Calgary Police Service Calgary Catholic School District Calgary Board of Education Mount Royal University Centre for Child Well.
Supporting Homeless Students & Families Internship: A School District/University Partnership Alyssa Bogdanowicz, Sarah Forte, and Bill Stover.
Welcome/Bienvenidos Community Connections: Outreach Services Presented by Yolanda J. Cuesta New Jersey Library Trustee Institute September 2006.
Community Benefits & Digital inclusion Efforts. What Is Digital Inclusion? Every Minneapolis resident deserves access to the social, civic, educational.
A Training Case Study Community Literacy Summit Washington, D.C. March 19, 2007 Douglas Marriott, Outreach Director “Challenges in Measuring.
NARUC Presentation – July 2008 NARUC Presentation – July 2008 Brenda Kempster, KEMPSTER GROUP ICT Digital Literacy Initiative.
Best Start Conference January Peel Health Great Beginnings Initiative  In 1999, McCain and Mustard’s Early Years Study documented the importance.
SLIC’s Supplementary and Advanced Training Guidance What does this actually mean in terms of content? Draft guidance.
Karen L. Mapp, Ed.D. Deputy Superintendent, Boston Public Schools
Effectively Teaching Tecnología en Español to Spanish Speakers Mario A. Magaña Regional 4-H Educator Oregon State University Extension 105 Ballard Extension.
1 The New Reality in Tulsa County, 2009 Focus on Hispanics Prepared by the Community Service Council of Greater Tulsa, supported by the Metro Human Services.
By Kimberly Sharp. Professional Articles Dusen, M. V. (2007, March). Open Up With Community Outreach. Library Media Connection, Schrock, K. (2003,
Teaching Adults to Teach Children about Food Safety Food Safety Professional Development for Early Childhood Educators.
Spanish Language Outreach Program Workshop
+ Interventions for Ethnically Diverse Populations Chapter 7.
Presented by Margaret Shandorf
September, 2006Cuesta Multicultural Consulting1 Community Connections: The Trustee’s Role in Developing a Culturally Responsive Library New Jersey State.
Hearing Silent Voices: Connecting to the Spanish-Speaking Community Anthony Chow, Ph.D. The University of North Carolina at Greensboro ---- Beatriz Guevara.
The Department of Federal and State Programs Presenter: Margaret Shandorf.
Designing Effective Training Programs for Diverse Audiences Laura Stock, MPH Labor Occupational Health Program - UC Berkeley.
Milwaukee Digital Inclusion Program Draft: January 26, 2007, Milwaukee Department of Administration.
1 Spanish Language Outreach Program Workshop Empowering Library Staff to Reach Out to Spanish Speakers and Increase their Access to Technology WELCOME!
Creating Meaningful Parent-Teacher Partnerships
Beyond the Parent-Teacher Conference: Partnerships that Enhance Student Learning Developed by Mary Louise Silva, Director of Parent & Community Engagement.
Digital Literacy NY Why Are We Here?. What is Digital Literacy? Digital Literacy is the ability to use information and communication technologies to find,
20 countries Over 5000 offline Europeans more then 500 telecentres.
1 Spanish Language Outreach Program Workshop Empowering Library Staff to Reach Out to Spanish Speakers and Increase their Access to Technology WELCOME!
American Camp Association ACA, Southwest Leadership Summit 2015.
Bilingual Library Services Providing Spanish language services cuando no se habla español.
State Laws, Recommendations, & NCLB How research becomes policies Janice Kroeger, Ph.D. Associate Professor, TLC, ECED.
Every door is the right door….  Carnegie recognized that libraries prepare workers for employment “There is not such a cradle of democracy upon the earth.
Fundamentals of Evaluation for Public Health Programs ROBERT FOLEY, M.ED. NIHB TRIBAL PUBLIC HEALTH SUMMIT MARCH 31,
Technology-Enhanced Orientation: Reaching a Large Number of Students without Losing the Human Touch.
School-Family-Community Partnerships Increasing Volunteerism
4th. Annual Conference “Fiesta Familiar de la Costa Central”
ONE ECONOMY/BROADBAND OPPORTUNITY COALITION EVALUATION PLAN JUNE 27, 2011 Joint Center for Political and Economic Studies.
Reaching Spanish-Language Press. U.S. Hispanic Market Demographic Snapshot Sources: Synovate 2002; Latin American SRC 1999; U.S. Census Bureau; Simmons.
How well-connected are we as a nation? James McConnaughey, Chief Economist Office of Policy Analysis and DevelopmentSHLB Conference Arlington, VA Karen.
After SPLASH! Library Services to Spanish Speakers in South Carolina.
4-H School Enrichment Extension Agent 4-H Youth Development County Center NCCES.
See Well for a Lifetime Addressing the Eye Health Needs of Older Hispanic/Latino Adults Matthew McMahon, Ph.D., Senior Advisor for Translational Research,
Continuing the work of the Bill & Melinda Gates Foundation Presented by: Jeff Stauffer WebJunction Service Manager Date: 3 February 2005.
Online curriculum centre Faculty member training, April 2009.
Community Benefits & Digital inclusion Efforts. What Is Digital Inclusion? Every Minneapolis resident deserves access to the social, civic, educational.
BACK TO SCHOOL Welcome Back! Evaluation Task Force Findings.
1 SHARED LEADERSHIP: Parents as Partners Presented by the Partnership for Family Success Training & TA Center January 14, 2009.
Arlington Reads. Did you know... 20% of Tarrant County’s adults cannot read well enough to understand a prescription label, fill out a job application.
Strategies to Serve Multiethnic Populations Loida Garcia-Febo Assistant Coordinator, Special Services Queens Library May 11, 2007.
Marketing Analysis and Advertising Allison Andrews Kathy Grimenstein April 25, 2006.
Presented By Patricia Dawson Oregon State University Extension Service.
PARENTAL INVOLVEMENT Building a positive relationship with your students, families and caregivers.
¡Programas en Español! Library programs in Spanish for Children and Teens By Jackie Ceron LIS 723.
Overview Demographics changing –Hispanic population –Baby boomers Flexibility.
Minnesota’s Promise World-Class Schools, World-Class State.
Making the Connection: Engaging Families to Improve Outcomes for Students with Disabilities NCSI/Cross State Learning Collaborative
Pathway to Excellence. School’s Out Washington provides services and guidance for organizations to ensure all young people have safe places to learn and.
Early Learning Board Presentation March 2, 2016.
Spanish Language Outreach Program Workshop Empowering Library Staff to Reach Out to Spanish Speakers and Increase their Access to Technology Date, Location.
Defining 21st Century Skills: A Frameworks for Norfolk Public Schools NORFOLK BOARD OF EDUCATION Fall 2009.
Physicians Delivering Services in a Second Language How that does and doesn’t happen at Contra Costa Health Services.
Libros for Oregon Preliminary Survey Results
Milwaukee Digital Inclusion Program
CASA of San Mateo County
NORTH CAROLINA TEACHER EVALUATION INSTRUMENT and PROCESS
New Jersey State Library Library Trustee Institute Long Branch, NJ
NORTH CAROLINA TEACHER EVALUATION INSTRUMENT and PROCESS
Presentation transcript:

1 Cyberspace en Español Web Resources in Spanish Oregon Library Association Conference April 20, 2007 Speakers: Dee Goldman, McMinnville Public Library Lorie Vik, Eugene Public Library Laura Staley, WebJunction

2 Cyberspace en Español Web resources in Spanish OLA 2007 Lorie Vik – Eugene Public Library

3 Cyberspace en Español Web resources in Spanish OLA 2007 Lorie Vik – Eugene Public Library

4 Session Agenda –Case Study: McMinnville's experience with Computación Sin Barreras –Case Study: Computer Classes for Spanish speakers at Eugene Public Library –The Digital Divide and Making the Case for Serving Spanish Speakers –Library Technology Programs for Spanish Speakers –Resources for Working with Computers and Spanish Speakers –Questions and Answers

5 What is WebJunction? “An online community where library staff meet to share ideas, solve problems, take courses, and have fun.” support library staff with technology support and library development materials provide courses for online learning and professional development bring library community together in online discussions and programs, and for meeting in person when possible

6 Philosophy READ LEARN SHARE Community-driven approach Community contributes content and ideas Community editors, moderators and advocates

7 Spanish Language Outreach Pilot Partnership with 41 state libraries over 4 years Goals –Improve the knowledge and skills of local library staff toward outreach to Spanish- speaking residents, with the longer-term goals of: increasing the numbers of Spanish-speakers involved in public access computing at their local public libraries. increasing the number of activities directed at reaching Spanish-speaking residents

8 The Role of Public Libraries Libraries can play an important role in closing the gap in technology access between English and Spanish speakers, but doing so requires effective outreach to Hispanic/Latino communities. Effective Outreach involves: –Identifying the needs of the community and addressing the needs through developed services –Making Spanish speakers aware of how the library can help them improve their lives –Letting Spanish speakers know they are welcome in the library and have access to all library resources –Delivering services in a culturally responsive way

9 MAKING THE CASE “…in order to meet the changing and growing needs of our communities, it is becoming a basic service to reach out beyond our walls and make library services not only accessible but also relevant to diverse populations.” Serving Latino Communities: A How-To- Do-It Manual for Librarians By Camila Alire and Orlando Archibeque

10 Changing Landscape Hispanic/Latinos now comprise the largest minority group in the US and the fastest growing segment of the population Source: U.S. Census Bureau, 2004, “U.S. Interim Projections by Age, Sex, Race, and Hispanic Origin.”

11 The Digital Divide 56% of Hispanics go online in comparison to 71% of non-Hispanic whites Just one in three (32%) Latinos who speak only Spanish go online. 78% of Latinos who are English-dominant and 76% of bilingual Latinos use the internet (that is higher than the 71% of non-Hispanic white online Internet use is uniformly low for whites (32%), Hispanics (31%), and African Americans (25%) who have not completed high school Latinos are less likely than whites to have an internet connection at home. Just 29% of Latino adults have a broadband connection at home, compared with 43% of white adults Latinos Online Report:

12 Challenges Faced by Hispanic/Latino Population Education –27% of Hispanics/Latinos have less than a ninth grade education compared with only 4% of non- Hispanic whites. Language –75% of Hispanics speak a language other than English at home. –Among Hispanics, approximately 2 in 5 speak English less than “very well.” Economics –26% of full-time, year-round Hispanic workers earn $35,000 or more, compared to 53.8% of non-Hispanic whites. Source: U.S Census Bureau, “Annual Demographics Supplement to the March 2002 Current Population Survey.”

13 Activity: Making the Case Directions: Brainstorm responses to the following: –Explain the importance of serving Spanish speakers to someone within the library (staff, director, board member) who is resistant or believes the library should address other priorities –Explain the importance of serving Spanish speakers to a community member who is resistant

14 Building Support Within the Library for Serving Spanish Speakers Become an advocate Communicate/collaborate with administration Get philosophical commitment - include in library’s strategic plan/mission Prioritize - select target segment, specific need, specific service to start with Develop specific outcomes and action plans Start small, but plan for the long term Communicate and involve all levels of staff Report, document, evaluate, adapt

15 Building Support Within the Community Acknowledge that changing attitudes and values is difficult Focus on what’s in it for the community Reward, acknowledge, recognize efforts Provide frequent, safe opportunities for people to learn about/interact with Spanish-speaking community Collect stories, anecdotes from Spanish speakers and share them with the community at large Use relevant examples and statistics to persuade –Example: local drop-out rate of Latino students

16 Additional Resources for Making the Case 10 Reasons We Buy Spanish Books – By Al Milo, Spanish Translation of the Library Bill of Rights REFORMA Language Rights

17 CURRENT LANDSCAPE How are libraries meeting computer needs of Spanish speakers?

18 Why Do Spanish speakers Want/Need Computer Training and Access? Keep up with children Apply for jobs & function in current job Access important information (health, legal, educational, etc.) Communicate with family/get news from home Learn English Entertainment

19 Types of Programs Being Offered Basic computer skills Internet/ Word and other common applications Using search engines: how to find the information you need ESL tutorials Social software, eg. Skype Open hours – one-to- one help

20 Finding the Right Instructor Language Ability Technology Skills Awareness of Cultural Differences eg. appropriate dress for teaching Knowledge of the Spanish-speaking community

21 Overcoming the Language Barrier Find a volunteer from the Spanish- speaking community to serve as a translator Keep the class size small Refresh knowledge of technology terms in Spanish

22 Class Logistics Scheduling Course Information Enrollment Transportation Child care Marketing

23 Preparing for Class Before Class –Prepare computers As Class Begins –Anticipate late arrivals –Address fears –Demonstrate basics Throughout Class –Explain terminology –Provide clear handouts in Spanish –Empower students

24 Tips For Successful Computer Classes Full information about the classes Weekly regular classes Benefits of attending Classes tailored to local issues Bilingual instruction/handouts

25 Additional Strategies Marketing Materials for Public Access Computers in Spanish Open lab hours staffed by bilingual staff Instructions for Opening and Using a Hotmail Account in Spanish ESL Software Reference list of Search Engines/Resources in Spanish Reference list of Spanish Online Computer Tutorials

26 Lessons Learned Importance of conveying that libraries provide what is often the only computer access available to Spanish speakers in community Computer classes in Spanish should be offered and integrated into library’s long range plan Make no assumptions about what the community knows about the library or its services Start small, commit for long term

27 Curriculum Resources Basic Skills Internet & Office Applications ESL Resources HTML See Resource Packet for annotated list of web resources or visit:

28 MARKETING TO THE SPANISH-SPEAKING COMMUNITY

29 What Are You Marketing? Focus on selling the service or program in terms that “connect” or mean something to the community — that relate to their needs, problems, life situations, etc. Focus on selling the concept that the library is there to help. Avoid focusing on selling the “library.”

30 Developing Messages That Connect Instead of publicizing a list of computer classes, talk about what the classes will help them do: –Do you want to learn how to communicate with your family in Mexico? Come to the library to learn how to send messages. –Are you looking for a job? Come to learn how to submit your job application on the computer.

31 Tips on Preparing Marketing Materials Emphasize the visual. Use color. Emphasize the 4 F’s –Free (Gratis), Family, Food, Fun Use their language Get it down to basics Get help reviewing translations

32 Techniques for Better Word- of-Mouth Exposure Promote service among local community leaders Hold special events within the community tailored to community needs and interests Partner with community events Work with the ethnic media to help spread the word

33 Community of Interest at WJ Content Message Boards Program Curriculum Materials Spanish Language Outreach Online Course! Monthly 1-hour Webinars Follow-on Curriculum – Building and Sustaining Multicultural Partnerships Program evaluation including Focus Groups

34 Lots of Links – Library Sites Boston Public Library Contra Costa County Library searchmain.html#recursos Los Angeles Public Library Queens Public Library =Spanish

35 Lots of Links – Library Sites San Francisco Public Library m Multnomah County Library Newport (OR) Public Library (nice concise list)

36 Oregon Resources Mexican Consulate in Portland The Beehive onal/Default.aspx

37 News and Portals Univision Yahoo MSN CNN Links to International Newspapers odicos/

38 Health Resources MedlinePlus sh/medlineplus.html NOAH CDC (Center for Disease Control) Healthfinder

39 Learn English La Mansión del inglés Curso de inglés Dictionary m

40 Computer Instruction Aprenda la Red (Learn the Net) 00start.html GCF Global Learning