[TRAINING NAME HERE] Presenter Name 2013

ETHICS DEFINED ethic (‘e-thik) n. 1. The discipline dealing with what is good and bad and with moral duty and obligation. 2. A set of moral principles or moral values. 3. ethics The principles of conduct governing an individual or a group. 4. ethics A guiding philosophy. ethical (‘e-thi-kel) adj. 1. Of or relating to or dealing with ethics. 2. Conforming to accepted standards of conduct. SOURCE: Merriam-Webster.com Ethics n. 1. Moral principles that govern a person’s behavior or the conducting of an activity. 2. The branch of knowledge that deals with moral principles. SOURCE: OxfordDictionaries.com

[INSERT COMPANY NAME]'S COMMITMENT TO HIGH ETHICAL STANDARDS In this section, demonstrate or list how your company fosters an ethics culture. Show your commitment. Do you have an employee dedicated to ethics? List any ethics organizations of which you are a member. Provide numbers to your ethics hotline if applicable.

[INSERT COMPANY NAME HERE]'S ETHICS On this slide, show your commitment by sharing things such as: Your Code of Conduct. Discuss your ethical responsibilities to employees. Discuss how you convey your ethical commitment to clients.

LIVING THE PHILOSOPHY Please rate our company on how satisfied you are with how we live our philosophy: "[insert ethics question from employees survey here]" 2012– xx% 2011– xx% 2010– xx% 2009–xx% 2008–xx% 2007– xx% 2006–xx% 2005–xx% 2004–xx%

[CEO NAME HERE] Insert video from CEO

ETHICAL ISSUES

PERSONAL BELIEFS AND BUSINESS ETHICS What’s the difference? Individual beliefs vs. company ethics Which is more important? What if they aren’t in sync? Both are very important In the end, you must make the ultimate decision

ETHICAL FRAMEWORK 4) Make a Decision 1) Identify the Problem 2) Consider Stakeholders 3) Evaluate Possible Actions > Based on advice and policies. > Communicate with appropriate parties. Make sure you have “talked it out.” > Be comfortable with your decision. > How does each option measure up against policies, moral principles, etc.? > Do any of the actions you are considering cross a line? > Remember to consult with appropriate advisers – HR, legal senior managers. > How does this issue impact you and your values? > Does the issue conflict with company values/policies? > Are there legal implications? > What are the consequences – positive and negative? > Who will be helped/hurt? > What would your mother say?

ETHICS AND STANDARDS Regardless of geography and culture, there are universal standards: Respect for differences Trust that our counterparts will work with us in a truthful manner Honesty in all situations Expectations that each of us will keep our word and maintain credibility Associations Council of Public Relations Firms Public Relations Society of America (PRSA) International Public Relations Association (IPRA) Global Alliance for PR & Communication Management Canadian Public Relations Society (CPRS)

ETHICS AND SOCIAL MEDIA Very powerful, professional tool but may present its own set of ethical situations or dilemmas Decisions within the social media world should be given the same ethical consideration No one has complete privacy

SOCIAL MEDIA POLICY Insert information about your company’s social media policy or guidelines here.

ETHICAL DILEMMA DISCUSSION