J. J. Gillmen Zongkai Wu Tianbo Duan

 Keep in mind that remediation, in its strictest sense, means that most of our digital media has been “retold” from the pages of print media.  So, how in the heck is “Star Trek Online”—or other online games for that matter—a representation of remediated media???

 One COULD argue that online games such as “World of Warcraft” and “Star Trek Online” are remediations of print mediums from their respective genres (WoW comes from concepts first used in the “Lord of the Rings” book series or the “Dungeons and Dragons” card games)  One could say that these games DON’T represent remediation in that they mostly consist of new and original content

 “Star Trek Online” is based upon Gene Roddenberry’s sci-fi series “Star Trek,” which debuted on the NBC network in 1964 with the original pilot episode “The Cage”  Yet the series began its three-season run in 1966 and spawned hundreds of comics, novels, etc.  The game itself features concepts that were originally seen in magazines, novels, television series, or films.

Online Games: The Business Side WoW & Star Trek Online

wow time card World of Warcraft requires that a subscription fee to be paid to allow continued play, with options to pay in 1, 3, or 6 month blocks, although timecards of varying length are available from both online and traditional retailers. World of Warcraft requires that a subscription fee to be paid to allow continued play, with options to pay in 1, 3, or 6 month blocks, although timecards of varying length are available from both online and traditional retailers.

 As the game client is the same regardless of the version of World of Warcraft the user owns, the option to purchase expansions online was added as it allowed for a quick upgrade.

 Two subscription plans  1. Monthly Subscription is available for $14.95 a month with price breaks available for 3, 6 or 12-month payments.  2.Lifetime Subscription was offered during the beta release as a promotion for $ which waives the monthly fee as long as the account is not cancelled.

 In North American and Europe they alone will produce $800 Million PER YEAR in revenue – It is larger than the GDP (Gross Domestic Product) of SAMOA.  Average hours spent a week in America: WoW – 22.7 hours; Work – 35 hours; TV – hours.  11.5 Million Active Users include celebrities: Cameron Diaz, Dave Chappelle, Jessica Simpson, Elijah Wood, Mila Kunis, Macauley Culkin, Jenna Jameson, Kate Beckinsale, Mr. T  To Put 11.5 Million into perspective… that’s more than the population of CUBA or New York City.  WoW Dominates the MMORPG market with 62%

 Marketers looking for 18 to 34 year old males can look to massively multiplayer online games (MMOG) for opportunities.  The MMOG category consists of persistent worlds where thousands of people play and interacting simultaneously.

 Special events, competitions, and sweepstakes are often held around fantasy-based MMOGs. (WCG, BlizzCon)  The MMOG category takes up a significant portion of that, offering a social, engaging experience in which marketers can reach consumers.

 In-game advertising (IGA) refers to advertising in online games. IGA differs from advergaming, which refers to a game specifically made to advertise a product.

 Some games are playable online and provide a free basic game with options for players to purchase advanced features or additional items. They operate under the theory that a gamer will pay for additional in-game features after investing enough time in the game.  Also,In pay-to-play games like WOW, these transactions are typically one-time payments for specific in-game goods.

1.Mediation, Remediation and Hyper Mediation in Online Games 2.How the Online Game Industry Makes Money 3.Online Games and their connections toward Social Media

Play with other players via Internet Enhances the ability to use some 3 rd party communication tools to achieve the goal as a team or competitors.

 New version  New storyline developments  New team missions with new bosses  Dungeons (5 man)  Raids (10/25 man)

 In 2.5 Hours after the new patch released

 Guilds  Team Architecture  Guild Architecture  Share ideas together, but follow RL’s command  Friendships in game