New Thinking = New Savings Mailpiece design will become even more critical with the 2007 postage rate increases Shape-Based Rate Change

First Class Mail Today Shape – based pricing schedules –Letters –Flats –Parcels 2-ounce letter2-ounce flat2-ounce Parcel

First Class Mail May 14, 2007 Shape – based pricing schedules –Letters –Flats –Parcels 2-ounce letter2-ounce flat2-ounce Parcel

First Class Mail –Cards/Letters Current May 14, 2007 Post cards Letters: –1ounce –2 ounces –3 ounces.87.75

First Class Mail-Flats Current May 14, 2007 Flats -1ounce ounces ounces

Standard Mail (Bulk) Rates for Standard Mail Flats are currently under review

Priority Mail Current May 14, 2007 Flat rate envelope: Flat rate box

6 1/8" Max. 11 1/2" Max 3 1/2" 5" Min Size Letters no more than ¼” thick Letter & Flat Measurements Flats 12” x 15” no more than ¾” thick

Automated Solution Current Rates How much does your item weigh? (If over 2 ounces) May 2007 Rates Classify your mail by weight, size, and thickness Does the item weigh less than 3½ ounces? Is the item smaller than 6 1/8 ” x 11 ½” Is the item less than ¼” thick? Is the item smaller than 12” x 15”? Is the item less than ¾” thick? First-Class Letter, Flat or Parcel Parcel No Yes No No No No No Does the item weigh less than 13 ounces? Yes Yes Yes Yes Yes Flat Letter First-Class Letter, Flat or Parcel Shape-Based Pricing Compliant System

What you can do Change the print font Re examine forms for unnecessary print Group documents into one envelope instead of two separate mailings Switch from single sided printing to double sided Maximize each oz. Add a marketing piece or two if you have room to spare in an envelope

What you can do Use post cards, instead of letters, to send a reminder, thank you or save the date Fold forms into a #10 envelope instead of using an 8 ½ x 11 flat envelope Update your mailing list to avoid returns and delays

Example 5,000 piece mailing at First Class Rate: 2oz flat: 5,000 x.97 = $4,850 2oz letter: 5,000 x.58 = $2,900

FOREVER STAMP Intended to reduce the inconvenience to acquire new-rate postage or “make up” stamps Will initially be sold at the new First Class Mail single-piece 1-ounce letter rate =.41 Can be used for International mail but the value is still.41 – additional postage required On sale April 12 at the new rate of.41

Questions? Anna Pascarella Presentation will be sent via to BAS list serve