1 The Power of Promotional Products: Advertising Specialties Impressions Study

2 A Groundbreaking Research Study From ASI We’ll Reveal... Statistics showing how advertising specialties influence end-users’ decisions Powerful numbers that illustrate the staying power and number of impressions of popular advertising specialties The Cost Per Impression of advertising specialties compared with other popular advertising media

3 You Will Leave With... Solid ammunition to overcome 12 common end-buyer objections Your own personal copy of the study

4 Survey Methodology A team of interviewers surveyed businesspeople in four metro areas: New York, Chicago, Los Angeles & Philadelphia An online survey to additional end-users augmented the in-person survey 618 completed surveys in all

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6 Solution 1—End-Users Remember the Brands on the Items They’ve Received

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8 Solution 2—42% of end-users have a MORE favorable impression of an advertiser after receiving the item

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10 Solution 3—Nearly 25% of end-users are MORE LIKELY to do business with the advertiser on the items they receive

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12 Solution 4—Most end-users have done business with the advertiser AFTER RECEIVING the item

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14 Solution 5—Writing Instruments Are The Most-Recalled Promotional Item

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16 Solution 6—The Typical Promotional Product is Kept for 7 Months

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18 Solution 7—End-users keep items that are USEFUL

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20 Solution 8—Bags are the most frequently used apparel item

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22 Solution 9—Many Advertising Specialties Are Used Every Day

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24 Solution 10—Promotional Products Deliver Significant Numbers of Impressions

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26 Solution 11-The Cost-Per-Impression of Advertising Specialties is a Fraction of a Cent

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28 Solution 12—Advertising Specialties Deliver a Better CPI Than Virtually Any Other Media

29 Cheat Sheet (Give This To Your Reps!) 84% of end-users can name the advertisers on the items they receive 62% have done business with the advertiser AFTER receiving the item End-users keep products for 7 months The average cost-per-impression of a promotional product = $0.004 The CPI for advertising specialties beats all forms of media (except billboards)

30 Educating the Industry and End-Buyers Counselor Webinar Study available on Coverage in all 7 ASI magazines and ASI Radio PR campaign in general business media Seminars at 2009 ASI Shows Presentation for end-buyers for distributors

31 The Power of Promotional Products: Advertising Specialties Impressions Study