1© Copyright 2013 EMC Corporation. All rights reserved. Fully Automated Storage Tiering for Virtual Pools (FAST VP) 30 PhDs 100s of customers 4,000 customer workloads 980,000 storage volumes 2,000,000 GB of I/O data analyzed 54,000,000,000 application transactions FASTVP

2© Copyright 2013 EMC Corporation. All rights reserved. Smart Consolidation with FAST VP This 100% Fibre Channel 2–3% Enterprise Flash 18–28% Fibre Channel 70–80% SATA Becomes this 100 TB 112 disks 100 TB 1080 disks 40% lower storage costs 40% higher storage performance

3© Copyright 2013 EMC Corporation. All rights reserved. Company Overview  About Callaway Golf – Founded in 1982 by Ely Callaway – Leading manufacturing of golf equipment – HQ in Carlsbad, California – Brands consist of Callaway, Odyssey, Top-Flite, Ben Hogan – Maker of the Big Bertha Driver – Callaway Golf – Big Name, Small Company!

4© Copyright 2013 EMC Corporation. All rights reserved. Facts About SAP Databases  As much as 65% or more of the data in a typical SAP database is not used or is rarely used  Until now, customers were forced to place their entire multi-terabyte SAP database on Tier 1 storage  SAP customers provision Tier 1 storage to accommodate future needs & not current needs  SAP customers provision Tier 1 storage to accommodate peak volume processing

5© Copyright 2013 EMC Corporation. All rights reserved. SAP Storage Cost Challenges  Traditional SAP storage management methods are costly and labor intensive  The entire SAP production environment is commonly placed on tier-1 storage for best performance. With continuous growth, storage costs keep rising.  Storage resources are now fully provisioned to accommodate current and estimated future needs.  Complex storage reconfiguration requires expertise in both SAP and storage, and usually requires SAP production downtime.

6© Copyright 2013 EMC Corporation. All rights reserved. Cost Savings Impact of VMAX & FAST VP  Cost savings from CAPEX perspectives –FAST VP configuration vs. all-FC configuration –Effect of data tiering  Cost savings from OPEX perspectives –Power savings –Higher density -> less floor space square footage –Less effort in provisioning new storage –Less effort in managing storage

7© Copyright 2013 EMC Corporation. All rights reserved. CAPEX & OPEX SAVINGS WITH FAST VP  Initial CAPEX savings were calculated using list prices  Tiering down to SATA savings were calculated using list prices CategorySavings Initial CAPEX savings at purchase (to support IOPS requirements at Callaway) $336,604 CAPEX savings due to tiering down to SATA, Year 1$26,951 OPEX savings due to reduced power usage & reduced floor space usage, Year 1$161,272 OPEX savings from cost avoidance & reduced labor, Year 1$32,448 TOTAL CAPEX & OPEX Savings, Year 1$557,275

8© Copyright 2013 EMC Corporation. All rights reserved. Services Synopsis: SAP High End Performance and Storage Optimization Monitor, manage and provision storage through VMware vCenter VMAX Virtual Infrastructure Day-to day operational management, best practice expertise and knowledge transfer Residency Services Periodic evaluation to ensure optimal performance for SAP environment Health Check Services

9© Copyright 2013 EMC Corporation. All rights reserved. Why EMC Global Services for SAP High End Performance?  30 years of advanced deployments for database environments on Symmetrix (VMAX)  EMC creates tiering policies bases on performance and SLA requirements across multiple databases  15,000+ service professionals & support experts worldwide plus global network of alliances & partners TSIA Hall of Fame Premier Partner and CIPP