By: Kiah Simon *Google Analytics

“Our mission has been to provide a single platform that advertisers and agencies have been asking for. Our promise has been to bring all this together and remove the complexity.” -Neal Mohan, Google Vice President *Advertising Age

Analysis Tools Build customizable reports, visitor segments, and identify important data to share with your team. *Google Analytics

Content Analysis You'll find out how often people visit each page of your site, how long they stay, and how often they convert. *Google Analytics

Mobile Analytics Understand how mobile impacts your site and how it drives business for you by measuring mobile websites, mobile apps and visits from web-enabled mobile devices. *Google Analytics

Conversion Suite See how all your digital marketing channels work together to bring visitors to your site. Measure sales, downloads, video plays, and other actions that are of value to you. * Google Analytics

Social Reports Social reports help you measure the impact social media has on your business goals and conversions. It has the capability to show Facebook likes, Twitter follows, etc. *Google Analytics

Advertising Analytics The ability to look across all digital channels -- including search, display, social, affiliate, and -- and see how they affected conversion rates and return. *Google Analytics

What features the experts are using? Watch your site speed- indicates how fast your pages are loading Use site search- gives you insightful feedback on what keywords & terms your viewers are most commonly searching for which can help you streamline how you build & structure your site Multi-Channel Funnels- shows where the lead came from whether it was from Facebook, Google search, etc. *Forbes

Who’s using Google Analytics? Retail stores are among the top users of Google Analytics due to their high traffic flow in the e-commerce sector of their business. *Marketing Land

What companies use Google Analytics? With Google Analytics solution, PBS unlocks data & insights to drive visitor traffic increases by 30%. Fairmont Raffles Hotels uses Google Analytics’ to gain rich insight into social media marketing. PUMA Kicks Up Order Rate 7% with Insights from Google Analytics and Viget. Nissan Motor Company gains deep insights into users’ product preferences with Google Analytics e- commerce. BuildDirect increases sales by 50% using insights from Google Analytics. *Google Analytics

Where will Google Analytics have the biggest impact? SOCIAL MEDIA TRACKING *Facebook, Twitter

Work Cited Clary, Bob. "Digging Into Social Analytics with Google Analytics." CMS Wire. N.p., 1 Nov Web. 18 Nov Google Analytics. Google, n.d. Web. 18 Nov Learmonth, Michael. "Google Pitches Marketing for Agencies, Advertisers. Latest Play for Brand Advertising Is a Dashboard to Rule Them All." Advertising Age. N.p., 06 June Web. 18 Nov "Making the Most of Google Analytics." Forbes. N.p., 25 June Web. 18 Nov Waisberg, Daniel. "Google Analytics For The Enterprise: Perception & Reality." Marketing Land. N.p., 10 Feb Web. 18 Nov