Pictures and words Integration and Interaction Techniques and Technology Framing and Space

Integration A continuum with pictures at one extreme and words at the other. Words ‘load’ the image with a meaning. Ambiguities often used to create visual interest – especially in some feature articles. Even more so in advertising.

Interaction Traditional relationship is separate Blocks or columns of type + illustration Combination of modes Complementary Juxtaposition

Some examples Magazine design –Checkout ads –Compare with stories Logos and corporate ID Drop caps and initial letters Wrapping Captions and labels

Layout Styles Do you remember the two classic layout styles discussed last week? How do they occur in magazines? Look especially at the difference between full page ads and articles. Can you see anything interesting occurring with the juxtaposition/combination of pictures and words?

Logos

Two drop caps and wrapping text around an object A rather bizarre page that makes a point

Technology DTP or page layout package (Pagemaker). Vector graphics tool for drawing and specialist work with type – sometimes useful for complicated layout (Illustrator). Bitmap graphics tool for image editing (Photoshop). All of these packages are available on the machines in EIMC (try B2.27 Chesham).

Framing and Space Framing is an important layout property. Picture and word interaction is constrained by framing. Type is placed into columns. Pictures into boxes with boundaries. Entire pages are framed.