© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 1 New Catalyst 4500 Bundles & Offering

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 2  New reduced pricing for highly available configurations  3 software feature sets: LAN Base, IP Base, Enterprise Services  Low cost entry point offering with LAN Base: ~$200/port  Decline in price/port for higher port count  Upgrade option to IP Base or Enterprise Services  License option for uplinks: 4x1G to 2x10G  Low service pricing and limited lifetime warranty  Smart Call Home: Reduce Downtime  Line card reuse Customize to Optimize Catalyst 4500 Cost Optimized Switching Investment protection with easy upgrade options $$$

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 3  First enterprise switch to support PoE+  ISSU: Reduce planned downtime  OSPF for routed access  Enterprise Services software for Sup6L-E  True control-path & data-path redundancy  Real-Time power monitoring  Lower power: Idle slot optimization  Flexible QoS  Upgrade only line card to comply with new future standards like Energy Efficient Ethernet Leadership in Innovation Catalyst 4500 Leader in Modular Switching Highly available platform for maximum resilience Performance

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 4 Best of Breed Borderless Access: Catalyst 4500 E Series Platform Increase ROI through maximum use of resources Any-to-any user experience and Automated operational manageability Reduced OpEx enabling converged Unified Communication (UC) & data 3/6slot bundles Sup6L-E LAN Base 3/6slot bundles Sup6L-E LAN Base Enterprise Campus Access Non- Redundant Virtualized Campus Intelligent Campus Plug N Play Campus IP $10,000 Enterprise $10,000 7 slot bundle Sup6L-E LAN Base 7 slot bundle Sup6L-E LAN Base 10 slot bundle Sup6L-E LAN Base 10 slot bundle Sup6L-E LAN Base Redundant High Density Starting List Price $200/port* Starting at $267* Starting List $298/port * IP $10,000 Enterprise $10,000 IP $10,000 Enterprise $10,000 *Does not include service pricing **Enterprise Services on Sup6L-E in Q2CY10 NEW

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 5 Plug N’ Play Campus Portfolio Cisco Catalyst 45XX 10/100/1000 PoE Plus Ready Bundle C4506-E Bundle; WS-C4506E-S6L-96V+ $18,000 (44% off LP) 4506-E Chassis SUP6L-E 96 Port 10/100/1000 PoEP LAN Base IOS Image 44% off SMARTnet pricing 45% off SmartFoundation pricing C4503-E Bundle WS-C4503E-S6L-48V+ $11,000 (44% off LP) 4503-E Chassis SUP6L-E 48 Port 10/100/1000 PoEP LAN Base IOS Image 44% off SMARTnet pricing 45% off SmartFoundation pricing C4507R-E Bundle WS-C4507RES6L-96V+ $22,000 (40% off LP) 4507R-E Chassis SUP6L-E 96 Port 10/100/1000 PoEP LAN Base IOS Image 54% off SMARTnet pricing 45% off SmartFoundation pricing C4510R-E Bundle WS-C4510RE-S6-96V+ $30,000 (37% off LP) 4510R-E Chassis SUP6-E 96 Port 10/100/1000 PoEP LAN Base IOS Image Enable 10GE = $4,000 IP Base Upgrade = $10K Enterprise Services* Upgrade from LAN Base = $20K Shipping *Enterprise Services on Sup6L-E in Q2CY10

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 6 Promotion for Redundant Systems Aggressively Priced Options for Upsell and Competitive Situations 4506-E Bundle LAN Base IOS *Enterprise Services on Sup6L-E in Q2CY10 Ex. 4507R-E Bundle LAN Base IOS IP Base Support Redundant Sup6L-E with IP Base Support $4K $12,000 $10,000 Enterprise Services Support Upsell to IP Base 4507R-E Bundle + IP Base = $32k 4507R-E Bundle + 2 nd Sup + IP Base= $34k Upsell to Enterprise Services 4507R-E Bundle + Ent= $42k 4507R-E Bundle + 2 nd Sup + Ent= $44k Upsell to IP Base 4507R-E Bundle + IP Base = $32k 4507R-E Bundle + 2 nd Sup + IP Base= $34k Upsell to Enterprise Services 4507R-E Bundle + Ent= $42k 4507R-E Bundle + 2 nd Sup + Ent= $44k Also, applicable on 4510R bundles

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 7 Introducing New Catalyst 4500 Power Supply Pricing SKUProduct DescriptionOld ListNew List PWR-C ACV Catalyst W AC dual input Power Supply (Data + PoE) $4,995$3,995 PWR-C ACV Catalyst W AC dual input Power Supply (Data + PoE) $3,995$2,995 PWR-C ACV Catalyst W AC Power Supply (Data and PoE) $1,495 $995 * Price change expected ~Feb ’09. For questions, please New

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 8 IOS Features Comparison—LAN Base vs. IP Base Features (partial list)LAN Base ImageIP Base Image 10G Uplink UseYes - $4k LicenseYes SPAN (# of Sessions)—Port Mirroring2 sessions8 sessions EnergyWise Yes MLD SnoopingYes Flex LinkYes PVST+ & RPVST+Yes Smarports (Role-Based MACRO)Yes ePoEYes Auto QoSYes EEMNo Yes EEM & EOT integrationNo Yes EIGRP StubNo Yes GLBPNo Yes HSRP and VRRPNo Yes ISSUNo Yes L2PT and Q-in-QNo Yes Location ServicesNo Yes Multihop SXP (CTS)No Yes PIM SM/DMNo Yes SmartCallHomeNo Yes SSONo Yes TDRNo Yes WCCPNo Yes Ships with 45xx Bundles Upgrade ($10,000)

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 9 Catalyst 4500 IP Base vs. Competitor Features Catalyst 4500 IP Base License $10,000 Example: ProCurve 5412/5406 Bundles 10GE Uplinks Purchase Module $5,099 AutoQos EnergyWise Location Services SmartPorts SmartCallHome TDR PVST+ Embedded Event Manager (EEM) Expanded ACL Support (32K) Time Based ACLs MLD PIM SM/DMLicense - $2, x Full Capability (User Identity)License - $5,499 Total $10,000 $13,597 26% savings

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 10 Service SKUs automatically loaded for Catalyst4500 products on Cisco Configurator Example pricing is for 8x5xNBD contracts 44% savings 45% savings 44% savings 45% savings Catalyst 4500 Service Offerings Special Bundle Service Pricing 54% savings 45% savings

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 11 Compare Cisco and Competitor’s Services Service Element CompetitorCisco Warranty Care Packs Warranty (2K 3K, 4K) Smart Foundation (only 4503E, 4506E, 4507R-E, 2K, 3K) SMARTnet Duration of coverage Lifetime ▪ Mainly 3 years ▪ Sometimes 1 year Lifetime (Fan and power supply are limited to 5 years.) ▪ 1-year renewable (45% < SNT NBD) ▪ 25% off 1-yr price for 3 yrs or 40% off 1-yr price for 5 yrs ▪ Annual contracts ▪ Multi-year contracts TAC hours Vary24x7Free 90-days 8x5 TAC (only on 2K-S and 3K-X) 9x5 to SMB TAC24x7 Cisco TAC Web support Yes For downloading SW releases only Cisco.com SMB knowledgebase Cisco.com knowledgebase Advance hardware replacement (AHR) NBD if parts are in stock, 2 days or more if not ▪ 13x5x4 AHR ▪ 24x7x4 AHR ▪ 24x7 SW ▪ HW/SW support 10-day AHR (on all) NBD (only 2K-S and 3K-X) NBD AHR ▪ 8x5xNBD AHR ▪ 8x5x4 AHR ▪ 24x7x4 AHR ▪ 24x7x2 AHR On-site support NoYesNo Yes Bug fixes, updates and upgrades Free for now as part of lifetime warranty, though policy is in slow-motion transition Lifetime bug fixes & updates for LAN Lite, LAN Base & IP Base images ▪ Free SW bug fixes ▪ For-fee updates and upgrades. (if not already covered by Standard Warranty Covers bug fixes, updates and upgrades within a licensed feature set

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 12 Bundle Includes: 1x AIR-CT K9 1x 4507R-E 1x Sup6L-E IP Base 1x WS-X4624-SFP-E Borderless Networks Campus Core/Distribution Catalyst 4500 Switch & Wireless Controller NEW May ’10 NEW May ’10 SBA Campus Foundation Bundle: $44,000 BN-A2-CF2-SBA-K9 32% off List Price Support a Converged Wired-Wireless Network Simplified Ordering/Deployment of Robust Network Core/Distribution 32% off List Price Support a Converged Wired-Wireless Network Simplified Ordering/Deployment of Robust Network Core/Distribution

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 13 How to Close the Deal Cisco Switching Offers Against Competition Architectural Selling Smart Foundation Entry Level Support 2K, 3K, 4503E, 4506E, 4507R-E, 4510R-E 25% Off 3 Yr, 40% Off 5 Yr NBD Hardware Replacement 8 AM–5 PM TAC Access Online Troubleshooting; SW Bug Updates 45xx-E Modular Bundles Flexible Upgrade Path $11K (no ps), 10/100/1000 PoE Plus, scalable from 48 to 96 ports $18K (no ps), 10/100/1000 PoE Plus, scalable from 96 to 240 ports $22K (no ps), redundancy capable 10/100/1000 PoE Plus, scalable from 96 to 240 ports $30K (no ps), redundancy capable 10/100/1000 PoE Plus, scalable from 96 to 384 ports Borderless Networks Campus Core/Distribution bundle with 4507R and Wireless Controller 32% List Price Smart Business Architectures Leverage Cisco’s design, deployment, and configuration guides Quote SBA bundles (at least 10% of List) 2960 & 2960-S LAN Lite Switches Entry to Cisco Experience FE and GbE on 8, 24, and 48 ports PoE support up to 15.4W per port Basic QoS, standard availability and multicast features Entry-level security and network admission control Link connectivity and cable diagnostics for enhanced troubleshooting LLW and enhanced LLW, FlexStack

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 14 Winning Competitive Sales Strategies Play Offense! Sales Strategy Cisco Partner sales team proposes high-value, feature-rich Cisco-based solution. Low cost competitor tries to jump in with a lower value, stripped down solution as a "bait and trap". If customer is still absolutely convinced that low price is everything, and does not want value-add capabilities, then these new lower-price Cisco offerings will help close the deal for a Cisco partner, and keep the customer happy. Partner can now use these new lower cost Cisco solutions to illustrate “you get what you pay for”

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